Google Ads and Meta Ads
A Google Ads agency that tracks every enquiry
At the top of Google, Facebook and Instagram, on a page that fits the ad. You know what a client costs.
At the top of Google, Facebook and Instagram, on a page that fits the ad. You know what a client costs.
Ads that actually ran.
Video ads we made, for clients and for ourselves. This is how they stood on Facebook and Instagram, and how long they ran. We make the footage to measure, and set up and follow the campaign.
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4- 1
Tee time starts at your doorstep
Les Terrasses de Durbuy, video 0:18, as 3 ads
ran from 13 December 2025 to 24 January 2026
- 2
Durbuy is een parel rijker.
Les Terrasses de Durbuy, video 0:44, as an ad
ran from 13 December 2025 to 13 January 2026
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Dit is wat echt vakmanschap bepaalt. De afwerking.
SN Group, video 0:40, as an ad
ran from 6 August 2026 to 10 August 2026
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Wij zijn VBS
VBS, video 0:36, as an ad
ran from 17 February 2026 to 21 February 2026
At the top on the day someone needs you.
With Google Ads you are at the top as soon as someone searches for what you do: a homeowner with a leak, an employer looking for a payroll office, a family planning a renovation. You only pay when they click.
We set up the campaigns, write the ads, build the page they land on and measure what every euro brings: enquiries, calls, bookings or sales. That way you know what a client costs you, and where to spend more or less.
A campaign goes live as soon as your account, the tracking and the landing page are ready. In the first weeks we learn which search terms bring enquiries. Then the budget moves to what works.
Behind every campaign we take care of five things.
Search campaigns on buying intent
We pick search terms from people who need something now, exclude terms that only cost clicks and run variants side by side until we know what brings requests.
Campaigns on Facebook and Instagram
For reach in your region or audience, with images and video we make ourselves. More on our Facebook and Instagram ads page.
Landing pages that fit
Whoever clicks an ad lands on a page about exactly that, with a clear button or a short form.
Every enquiry tracked
Before the first euro is spent, tracking counts forms, calls and bookings, with the visitor's consent. At Park & Wash the Meta pixel counts every contact and every request.
The account is yours
Your Google Ads and Meta accounts are in your name. We work in them, you keep the keys.
Google Ads or Meta Ads?
It depends on how your clients buy. Often they work together.
- Who you reach
- Google AdsPeople searching right now for what you offer.
- Meta AdsPeople in your audience or region, even if they are not searching yet.
- Strong for
- Google AdsServices with a clear need: a plumber, an accountant, a payroll office.
- Meta AdsProducts and places you have to see: a holiday villa, a renovation, a webshop.
- What you need
- Google AdsGood search terms, sharp copy and a strong landing page.
- Meta AdsStrong images and video that stand out in a few seconds.
- How you measure
- Google AdsEnquiries and calls per search term.
- Meta AdsEnquiries, bookings and visits per ad, with the Meta pixel after consent.
If you offer a service people actively search for, start with Google. If you sell something that needs to be seen, Meta often does more.
What decides how much you spend.
You have two costs: what you pay Google or Meta for the clicks, and our work. You choose the click budget yourself. After a first conversation you get a proposal for our work.
- Your sectorIn some sectors a click costs much more than in others, because more advertisers bid on it.
- Your regionA campaign for your own town needs less budget than one for all of Belgium.
- The number of campaignsOne service or ten, one channel or Google and Meta together: every campaign takes setting up and following up.
- The landing pagesDoes the page the click lands on already exist, or do we build it? A good page makes every click worth more.
The questions that come first, from budget to your account.
How much does Google Ads cost per month?
You decide: you pay Google per click, within a daily budget you set. What you need depends on your sector and on what a client is worth to you. That is where we start the conversation.
How much does a click cost in Google Ads?
It varies by search term and sector, because you bid against other advertisers. In the first conversation we look at roughly what the terms in your sector cost.
Is SEO or Google Ads better?
Google Ads brings visitors straight away for as long as you pay. SEO takes longer but brings visitors without a click price. Businesses that are just starting often use Google Ads to bridge the gap until SEO kicks in.
I already advertise. Can you take over my campaigns?
Yes. We start with a review of what is running: where the money goes, what it brings and what the tracking counts. What works, we keep. The rest we adjust.
Who owns my ad account?
You do. Your Google Ads and Meta accounts are in your name. We get access to work in them.
Am I tied to a long contract?
For ongoing work such as ads we agree a period together. With a one-off project you are not tied to a contract.
Whoever taps an ad lands on a page about exactly that question.
Want to know what a client costs you?
Tell us what you sell and where your clients are. We reply within 24 hours.
Rather get in touch right away?