SEO
SEO services that bring clients to you
1,593
Get found on every question your clients ask Google, and enquiries from people who are already choosing.
Seen 46 times as often in Google, in five weeks.
The Business Centrum site, day by day in Search Console. Every bar is a day; the blue days are the comparison.
- impressions per day, 13 to 19 September
- 220
- impressions per day, 19 and 20 October
- 10,200
And this is how the positions climbed.
The position in Google on four search terms of employers looking for a payroll provider, mid September and now. The band on the right is page 1.
secrétariat social horeca
was 25now 8
sociaal secretariaat gent
not seen beforenow 10
sociaal secretariaat bouw
not seen beforenow 8
payroll horeca
not seen beforenow 10
New at position 2
- bouwverlof 2027position 2
- barème CP 329.02 salaire 2026position 2
- CP 304 barème salaire 2026position 2
Every question a client asks is a chance to be found.
Your clients type questions into Google every day: what something costs, how something works, who does it near them. Whoever has a good answer gets the click, and often the enquiry too.
We find out which questions those are in your sector, and build a site that answers all of them. That puts you in front of people who do not yet know who they want, without paying for every visitor. SEO is one channel; when you want it in one plan with ads and email, read what a full-service agency covers.
It works for a payroll office, a builder, a lawyer, a webshop or a holiday home. For Business Centrum it meant being seen 46 times as often in Google, in five weeks. For companies in Brussels and Antwerp we wrote separate pages: SEO agency in Brussels and SEO agency in Antwerp. Comparing several agencies first? Our guide on how to choose an SEO agency lists the proof to ask for in a first call.
Every step, shown on a page that climbed.
How we approach SEO, shown on the pages that moved Business Centrum forward in five weeks.
BaselineWe read your Search Console, your site and your competitors, and collect the questions your clients really ask. At Business Centrum those were the questions of employers, each with its own answer.
Search terms and planA list of proven search terms, and per term the page that answers it. One such term was paritair comité 302: from position 37 to 10.
What holds Google backA site that opens slowly on a phone, or pages Google cannot read, cost you visitors. We fix that first, so every page counts.
Building pagesWe write and build the pages, guides and tools, in your voice and with figures that hold. Like the year-end bonus, explained per joint committee.
Measuring and adjustingEvery month we look at what climbs and what does not, and we build on that. That is how PC 124 went from position 20 to 7.
518non-brand search terms in Google's top 3 for Business Centrum, up from 2.
The pay scale pages draw 22% of all impressions and 37% of the clicks. French-speaking employers find Business Centrum at position 2 for the pay scale of their joint committee, and it ranks at position 2 for construction leave in 2027 too.
Business CentrumView the caseWhat your SEO work depends on.
After the baseline you get a proposal with a price and a schedule. What goes into it depends mostly on these four things.
- Your marketA local service with a few competitors takes less than a national market with big players and comparison sites.
- How many pages are neededEvery question your clients ask gets its own answer. The broader your offer, the more pages, guides and tools.
- The state of your siteA site that opens quickly and is well built can move on at once. An old or slow site needs repair first, or a new site.
- Languages and regionsIf you also want to be found in French, English or per town, every language and region gets pages of its own.
SEO in more than one language
A Belgian company rarely sells in one language. Your clients search in Dutch, French or English, and they use other words in each: a French-speaking employer types *barème* and *commission paritaire*, not a translation of the Dutch term. That is why we never translate a page word for word. Each language gets its own search terms and pages written for how people there search.
| What | Why it matters |
|---|---|
| One address per language | /nl/, /fr/ and /en/ each get their own pages, so Google can show the right one |
| Hreflang between the versions | Google knows which pages belong together and shows the French version to a French speaker |
| Search terms per language | the volume and the wording differ, also between Belgium and France or the Netherlands |
| Facts per market | prices, rules and examples that hold for the country of the reader |
Business Centrum is the example: a site in Dutch, French, English and Turkish. French-speaking employers find it at position 2 for the pay scale of their joint committee, and it is new at position 6 for *social secretariat belgium*. A site for a multilingual audience starts with that structure; generate the tags with the hreflang tag generator.
Selling abroad works the same way. The site of a holiday villa in Umbria runs in English and Dutch, so guests from both markets read it in their own language.
Straight answers before you start on SEO.
What does SEO get me?
Visitors who search for what you do themselves, and with them enquiries, calls or orders. People who search have a question and are ready to choose. With SEO you are there without paying for every click.
How soon will I see results?
Improvements to your site often show in Search Console within a few weeks. New pages usually need weeks to months to climb, depending on your sector and your competitors. At Business Centrum it went fast: from 220 to 10,200 impressions a day in the first five weeks, on a site that had been live for months.
I already have a site. Does it need to be rebuilt?
Usually not. We build on what is there and add the pages that are missing. Only if your site really holds Google back do we propose a new one, and we tell you why.
What does it ask of me?
A conversation about your clients and your offer, access to your Search Console and your site, and a look at the texts before they go online. We do the writing and the building.
Do you guarantee first place in Google?
No. Nobody can promise that. What we do: build pages on proven search terms and show you every month what moved, with figures from your own Search Console.
What is the difference between SEO and Google Ads?
With Google Ads you pay per click and stand at the top right away for as long as you pay. SEO takes time, but the visitors keep coming without a click price. A mix often works best.
Six parts that always go together.
A well-written page that loads slowly does not rank. Neither does a fast site without answers.
Your clients' own words
We measure which search terms your clients use, in their form: Flemish, per town, as a question or with the word price. Every page gets a target term.
A report every month
How often you are seen, how many people click and where you stand, in plain language. That is how Business Centrum saw its clicks from Google rise from 3 to 228 a day.
A site that opens fast
Visitors on a phone drop off when a page keeps loading, and Google knows it. A fast site without errors lets every page count.
Pages and guides
Service pages, sector pages and guides that answer your client's question in full, with figures you can check.
Calculators and comparisons
A calculator or a comparison draws visitors who are still choosing. At SN Group the cost calculator draws the most impressions outside the brand name.
Visible in AI assistants
Clear answers and verifiable facts make your site usable for ChatGPT, Gemini and the AI answers in Google.
SEO by city
A page of its own per city or region, with what matters there. Pick the place your business is in.
All cities and regionsWhat do your clients search for?
Tell us what you do and where you want to be found. We reply within 24 hours with a proposal for a first conversation.
Rather get in touch right away?