Local SEO
Local SEO for businesses with clients nearby
Get found by clients in your own town and region: on the Google map, with your town in the search.
Get found by clients in your own town and region: on the Google map, with your town in the search.
One business, thirteen cities.
Business Centrum sits in Ghent, but its clients are spread over East Flanders. So every city got its own page, about what matters there. Pick a city.
1910
sociaal bureau gentposition in Google, before and in mid October
Whoever searches nearby wants to call someone today.
"Accountant Ghent", "contractor Lokeren", "hairdresser near me": whoever searches like that has a question and wants to find someone fast. Google then shows the map and a few names. That is where you want to be.
With local SEO we make sure Google knows where you work and for whom. You appear on the map, in the results with your town added and in the answers of AI assistants. That brings calls, directions to your premises and enquiries from people in your own region.
Four steps that end with a call from nearby.
- Where do you really work?We pin down the towns and municipalities where your clients are and measure the search forms used there: with city, town or province.
- Profile and detailsWe complete your Google Business Profile and align name, address and phone number on your site and in every listing, so Google knows for sure who you are and where you are.
- Pages per regionWe write pages with their own content for each city or region where you really work, and link them to your services. The same text with another town name does not help.
- MeasuringWe track your positions on local search terms and count the calls and messages they bring, after the visitor's consent.
How it works in your sector.
Every sector searches in its own way. A few examples of what we build then.
- Builders and tradespeopleA page per town where you work, with projects from that area. Someone looking for a contractor in Lokeren or Aalst finds your work, not just your address.
- Accountants, lawyers and officesPages per town and per question, like a payroll office in Ghent that also wants to be found in the towns around Ghent.
- Shops and hospitalityA complete Business Profile with opening hours, photos and reviews, so you are on the map when someone nearby searches.
- Services at homeA coverage area Google understands, with the towns you visit, like the car detailing of Park & Wash around Ghent.
- Holiday rentals and tourismFound on the region and what there is to do, in the languages of your guests.
Local SEO and national SEO
- Who it is for
- Local SEOShops and service providers with clients in a town or region.
- SEO for all of BelgiumBusinesses that sell across the country or online.
- Where you appear
- Local SEOOn the Google map and in results that include a town name.
- SEO for all of BelgiumIn the regular results, for questions without a place.
- Main work
- Local SEOBusiness Profile, reviews, regional pages and consistent details.
- SEO for all of BelgiumService pages, guides, comparisons and technical work.
- Competition
- Local SEOOften smaller: other businesses nearby.
- SEO for all of BelgiumLarger: national players and comparison sites too.
You often need both. Local SEO brings in the clients nearby, national SEO the people who do not yet know who they want.
How soon you notice it, and what it asks of you.
A complete Business Profile and consistent details often count within a few weeks. New pages per town need more time, depending on how many competitors your region has. From you we ask access to your Business Profile, the towns where you really work and now and then a photo of recent work. If you already have a profile or a site, we build on it.
Sites we built for businesses from Ghent: SN Group, FK Boekhouding, Park & Wash and Business Centrum.
A coverage area Google understands
SN Group is a construction company in Ghent that builds far beyond the city. So their site has a page for the area they cover: Ghent, East Flanders and all of Belgium, with a first page of its own for Lokeren.
That way, someone looking for a contractor in their own town finds a page about that place, not just an address in Ghent.
Want to be found in your own town?
Tell us where your clients are. We reply within 24 hours.
Rather get in touch right away?