Case Business Centrum
A site employers find, in four languages
For Business Centrum, a payroll office in Ghent: a site in four languages that answers what employers search for. Seen 18 times as often in Google in three weeks.
- Sector
- Payroll office, Ghent
- Languages
- NL, FR, EN, TR
- Pages
- 1,352
- Live since
- July 2026
Seen eighteen times as often, in three weeks.
Every bar is a day in Google. From an average of 303 impressions a day at the end of September to 5,431 in mid October.
303
impressions a day, 22 to 28 September
5,431
impressions a day, 10 to 16 October
One site, four languages.
Business Centrum's clients speak Dutch, French, English and Turkish. An employer finds the answer in their own language, and Google shows them the page in that language.
Dutch395 pages
French395 pages
English281 pages
Turkish281 pages
How employers came to find Business Centrum
A shoot day, a site in four languages and growth rounds that keep coming, in five months.
- 1 May 2026Shoot dayThe team, the reception and client conversations at the office, for the site and social media.
- 10 July 2026Live in four languagesThe new site replaces the old one, with services, sectors and a blog, and measurement of its own without cookies.
- 7 October 2026Growth roundAnswers to the questions employers type into Google, on pay, leave and joint committees. In the nine days after, 8 enquiries came in, and the first visitors via Google Gemini.
- 19 October 2026The pay scale of every joint committeeEmployers look up their pay scale and their year-end bonus. Now they find it at Business Centrum, for 113 committees, with a page for every town in the region.
- impressions a day in Google, up from 303 in the week of 22 September
- 5,431
- non-brand search terms in the top 10, up from 110
- 833
- clicks a day from Google to the site, up from 4
- 71
Anyone searching for pay or leave ended up with the large providers.
Before the growth round, almost everyone found Business Centrum by typing its name. Employers searching for pay, leave, joint committees or a payroll office in Ghent ended up with the large players.
The site now answers those questions: service pages, sector pages, guides with 3,698 figures checked against the official source, calculators and comparisons with the big payroll providers. All of it in four languages, the languages Business Centrum's clients speak.
What employers search for is on the site.
Every page targets a question an employer really asks.
Calculators employers use themselves
Notice period, holiday pay, gross to net and a compliance check. Visitors work it out themselves, then ask for advice.
Guides with the source for every figure
On pay, leave and joint committees. 3,698 figures checked against the official source, so an employer can rely on them.
Comparisons
Pages that put Business Centrum next to Acerta, SD Worx, Securex, Liantis and Partena, for anyone weighing up where to go.
Ready for AI search
A page with the key figures and two files for AI assistants put the most important numbers ready. The first visitors via Google Gemini have already come in.
The team in the picture
A payroll office sells trust. The site shows the people of the office themselves: the team, the reception and the conversations with clients.
Anyone reading a guide or filling in a calculator sees straight away who they will speak to when they call.
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