Case Park & Wash

One page, two routes to an enquiry

For Park & Wash in Ghent: private customers book via WhatsApp, companies with a fleet through their own fleet form.

parknwash.be

The route for private customers: asking a price on WhatsApp

The Park & Wash site on a phone: professional detailing at home

The route for companies: the fleet form for a quote

Sector: Car detailing, Ghent
Languages: NL
Live since: September 2026

Visit the site

First the question, then two routes.

Once visitors start to scroll, they get an honest question about the Meta cookie, without it ever covering a button. Then each of them takes their own route to an enquiry.

The top of parknwash.be on a phone — “Helpt u mij even?”The Meta pixel only loads after a yes, and then measures who gets in touch and who sends an enquiry.

The consent question on parknwash.be, in Dutch, with the buttons yes and rather not — “Helpt u mij even?”The Meta pixel only loads after a yes, and then measures who gets in touch and who sends an enquiry.

The route for private customers: fill in a message and send it via WhatsApp — Private customersComplete one sentence and the message goes out via WhatsApp.

The fleet form for companies: company, number of vehicles, location and email address — Companies with a fleetFour questions in a fleet form of their own.

A face behind the car.

Louay started Park & Wash as a school assignment and drives to every customer himself. On the page he tells who he is and how he works, with photos of him at work.

For a service at home that matters: anyone letting a stranger clean their car wants to know who is coming first.

The Wie is Louay section on the Park & Wash site

One page, two routes to a price.

Real photos from Louay
A photo for every step of the exterior wash and the interior, with number plates covered.
WhatsApp or a fleet form
Private customers ask for their price via WhatsApp, companies with a fleet through a form of their own. Every visitor reaches Louay in a few taps.
Before and after
Examples of work with a slider between before and after, on real customers' cars.

A private customer and a fleet manager want different things.

The owner, Louay, drives his van to the customer, at home or at work. A private customer wants to know quickly what a valet involves and book a slot. A company with ten vehicles wants a tailored proposal.

That split was the design brief. Private customers land in WhatsApp with one tap, companies with a fleet fill in a fleet form of their own. All on one page: what Louay does, the steps per service, examples of his work and who he is.

Every step on camera

What I do: car detailing and the steps of the exterior wash on the Park & Wash site — Every step on show

The steps of the exterior wash and the interior, with a photo per step — Seven steps outside, eight inside

A site that brings in enquiries straight away?

Tell us who your customers are. You hear back within 24 hours, with a proposal for a first call.

Rather get in touch right away?