SEO copywriting services that get read and found

Google judges copy by what it gives the reader, not by how it was produced. Two parts of Google's own documentation matter most to anyone buying copy. What a copywriter charges is in copywriter rates.

People-first content. Google's guidance on helpful, reliable content asks whether a page adds something of its own: original information, research or analysis, a complete answer, something the reader cannot find on the next ten results. A page that restates what everyone else says does not pass that test, however well it is written.

No mass production. Google's spam policies name scaled content abuse: generating many pages with the main purpose of manipulating rankings, without value for users. Google's own example is using generative AI tools to produce many pages without adding value. The same policies forbid doorway pages, near-identical pages per city or per search term that all funnel visitors to one place.

• Choose to write it yourself ifyou need a few pages, have the time and know your customers well. Use our SEO checklist as a guide.
• Choose AI as a helperfor a first draft that you or an expert checks, never as the final text.
• Choose a freelancer ifyou already have the plan and the search terms and mainly need writers.
• Choose an agency ifyou need many pages, in several languages, or your field is technical and every page must fit a plan.

We use AI ourselves for a first draft, never to publish unchecked: every figure gets a source and every page goes past someone who knows the trade. How to write so AI assistants quote you as well is in generative engine optimization and SEO vs GEO.

Agencies rarely publish copy prices per page. Retainers give a sense of the market: in the UK, content retainers run from 1,200 to 6,000 pounds a month, and SEO retainers for small businesses in Europe from 1,500 to 2,500 euros a month, with copy as a large part. What decides the price is not the number of words but the research: finding the terms, checking the facts and fitting the page into your site. We price per page or per month after a first call. What SEO costs as a whole is in how much SEO costs.

That is why we usually start with rewriting, not writing. A new page is only worth it where no page exists for a term, which also keeps two of your own pages from competing for the same search. How to find which terms exist is in keyword research, and a blog post that gets found in how to write a blog post for SEO.

1. The search term in the title, the heading and the first sentence, the way people type it.
2. The answer straight away. The first sentence answers; the rest explains.
3. Subheadings on the questions that come with it, so a reader jumps to their own situation.
4. Figures with a source, checked on the day we write.
5. Links to your other pages, with anchor text that says what is there.
6. A next step: a call, a calculator or a quote.

See your title and description as Google shows them with the SERP preview tool, and read any page the way Google reads it with the SEO checker. What copywriting means beyond SEO is in copywriting.

Belgium writes in three languages, and our clients sell in five. A French-speaking customer does not type the translation of what a Dutch speaker types, and an expat searches in English with other words again. We write each language from its own search terms. Business Centrum runs its copy in Dutch, French, English and Turkish; how the structure works is in multilingual website development.

Each sector searches in its own words, and some have rules on what copy may say. A law firm writes without promises about the outcome of a case, see SEO for law firms. A dental practice informs rather than advertises, see dental SEO. A shop writes its own product copy instead of the supplier's, see ecommerce SEO. A builder sells with honest price ranges and real projects, see marketing for construction companies.