Blog
Blog for business owners and marketers
What works in marketing, SEO, social and AI, explained with figures, dates and lessons from our own work.
New on the blog
Season 2026 and 2027Christmas marketing ideas for small businesses, with a December planTwelve ideas that fit a small budget, a calendar to 2 January, and the EU price rules.Laurens Van De Wiele · 7 min read
Trends for 20277 articles
What the platforms announced themselves and what it means for your planning.
Instagram algorithm 2026: how ranking works for brandsFour rankings in one app, a reset button and a topic list you control. What it means for a business account.Laurens Van De Wiele · 7 min read- SEO trends 2027: what changes, seen from EuropeThree shifts with evidence, no guesswork. Checked against what Google says and what we measure.Laurens Van De Wiele · 7 min read
AI trends 2027: six shifts for businesses in EuropeWhat is already fixed in law and in platform announcements, what it changes in search, ads and work, and what to plan now.Jesper Van Bondt · 6 min read
LinkedIn algorithm 2026: the changes, explainedLinkedIn rebuilt its feed on language models in March. What it measures now, and how to write for it.Laurens Van De Wiele · 7 min read
Digital marketing trends 2027: what changes in EuropeSix shifts with a date, and the EU detail a US trend list leaves out.Laurens Van De Wiele · 7 min read- Google algorithm updates 2026: every core and spam updateTwo core updates, four spam updates and one for Discover, with the dates and what they meant for sites.Laurens Van De Wiele · 7 min read
- Social media trends 2027: seven shifts for European brandsNot guesses: what the platforms and the EU changed in 2026, and how to plan your 2027 around it.Laurens Van De Wiele · 8 min read
Practical, step by step6 articles
From zero to done, with the steps, the pitfalls and what it costs.
How to write a newsletter that people read to the endA subject line that opens, a format that reads, a worked example, and the EU rules before you send.Laurens Van De Wiele · 7 min read- Keyword research: find what buyers type, per marketA six-step method with free tools that ends in a map: which search term belongs on which page, in which language.Laurens Van De Wiele · 6 min read
About us page examples that turn visitors into clientsOne of the most visited pages on any site. A structure, examples per type of business, and what must be on it.Laurens Van De Wiele · 7 min read
ChatGPT prompts for marketing: fifteen that workFive building blocks, fifteen prompts to copy, and what you always add yourself, including for new European markets.Jesper Van Bondt · 6 min read
LinkedIn company page: set it up so buyers trust youA page takes ten minutes to create. A page that convinces a buyer abroad takes an hour more. Both, step by step.Laurens Van De Wiele · 6 min read
How to write a blog post for SEO, step by stepOne question, a complete answer and proof from your own work. How to build an article that gets found.Laurens Van De Wiele · 6 min read
Season 2026 and 20275 articles
The dates that touch your marketing and your shop, to the day.
Business new year wishes: examples and timing for 2027Twelve example messages, the moment they get read and the channel that fits who you are writing to.Laurens Van De Wiele · 7 min read- Christmas card business messages: 20 to copy for clientsTwenty messages per relationship, three designs and a December 2026 plan for clients in several countries.VBS Editorial · 7 min read
- Belgium sales period 2027: the dates, the freeze and the rulesBelgium regulates when shops may run sales. If you sell to Belgian consumers, these dates and rules apply to you.VBS Editorial · 6 min read
- Black Friday 2026 Europe: the rules and a plan for your shopThe dates, the EU rules on discounts and a plan per week, so your offer sells without eating your margin.Laurens Van De Wiele · 7 min read
- Marketing calendar 2027: every date that shapes your campaignsHolidays, school breaks, sales and offer days of 2027, with when to start each campaign, for Belgium and beyond.Laurens Van De Wiele · 6 min read
Lessons from our work4 articles
What we learned building sites and platforms for clients.
Website migration SEO: keep your rankings when you moveA new site, a new domain, new languages or a new structure. How to switch without losing your visitors.Laurens Van De Wiele · 7 min read
A calculator on your website: lessons from six toolsA cost calculator that gets found in Google and turns into enquiries. What works, what it takes, where it goes wrong.Jesper Van Bondt · 6 min read
Stop contact form spam: how we keep it outFive filters we built for eleven client domains, what a captcha costs, and what you can do today.Jesper Van Bondt · 6 min read
A website in French and Dutch: what Belgium asks of youLessons from sites we built in Dutch, French, English, Turkish and German, for companies entering the Belgian market.Laurens Van De Wiele · 6 min read
Articles that help your buyers decide
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- Sourced facts, worked examples and pictures of your own work
- Every article linked to your service, with a clear next step
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