Guides
Guides on websites, SEO and software.
Honest answers to what business owners ask us most.
Prices30
- How much does a chatbot cost? Model, build and upkeepThe model costs next to nothing per conversation. What costs money is everything around it: your knowledge, the integrations, testing and upkeep.9 min
- App development cost in EuropeWhat an app costs depends mostly on the route to your user's phone: through the stores, or through a link.9 min
- ChatGPT pricingFrom free to 500 dollars a month. What you pay depends on who uses it and which data goes in.8 min
- Cheap website designA cheap site can be perfectly fine. As long as you save on the right things and keep the rest.7 min
- How to choose a web design agencyThree quotes, three prices far apart. Here is how to compare them on what you actually get.9 min
- Corporate video costA short company film starts around 1,500 euros; a brand film with a full crew runs into tens of thousands.8 min
- Custom software development costAn honest price for custom work starts with scope: what the software must do, for whom, and what it talks to.9 min
- Digital marketing agency costHourly, monthly or per project: the model shapes your yearly bill as much as the rate does.8 min
- Ecommerce website costMoney at launch, every month and on every sale. Comparing plans alone misses the biggest line.9 min
- How much do Facebook ads costWhat 1,000 views, a click and a lead cost on Facebook and Instagram, per country, and what to start with.9 min
- Freelance developer rates in the Netherlands, 2026What clients offer, what freelancers ask, per field, and how that compares with an employee or a fixed price.8 min
- How much does Google Ads costYou set the budget yourself. What a click costs in your sector, and how much Google needs before it learns.9 min
- Lightspeed pricing in BelgiumThree products, each with its own plans. What you pay depends on which you combine.8 min
- LinkedIn ads costA click on LinkedIn is expensive. What matters is the cost of a lead, and what a client is worth.7 min
- Odoo pricingLicences are cheap, the set-up is not. Here is the sum for 5, 15 or 40 people.8 min
- Pay monthly website packagesA small monthly fee feels cheap. After three to five years, and on the day you leave, the bill looks different.7 min
- How much does SEO costAn audit, a monthly retainer or paying per text. What each model costs, and what you own after a year.9 min
- SEO specialist hourly rateFreelancers and agencies in Belgium next to European and global figures, and why the hour tells you least.9 min
- How much does Shopify costThe plan is the smallest line on the bill. Build, apps and payment fees decide your three-year total.8 min
- Social media management pricingFrom 300 euros with a freelancer to 5,000 with an agency. Posts and channels set the price.8 min
- Developer rates by countryAn hour of IT work costs an employer 70 euros in Ireland, 59 in Belgium and 22 in Hungary. What freelancers and agencies charge on top, and what to compare instead.8 min
- TikTok ads costImpressions are cheap. The minimum budget and the videos are what you need to plan for.7 min
- Developer day rate UKA contract software developer in the UK asks a median of 525 pounds a day. What that buys, and how it stacks up against an employee or a fixed quote.7 min
- Web developer hourly rateFrom 30 euros for a Belgian freelancer to 150 dollars for a senior American one. The hours matter more.8 min
- Website maintenance cost per yearAfter the build, a bill comes back every year. How big it is depends on how the site is built.9 min
- Website design cost UKFrom a few hundred pounds for a template to tens of thousands for a shop. The price follows the scope, not the postcode of the supplier.7 min
- How much does a website cost in Europe?A few hundred euros or well over 15,000. What drives the price, what follows, and where you land.10 min
- Website hosting costThe promo price is in large print. The renewal price, the one you pay for years, sits underneath.8 min
- Wix pricing in euroThe plan is a fixed amount. Your domain after year one, email and apps are billed on top.7 min
- WordPress website costThe software is free. You pay for everything around it, and part of that bill comes back every year.7 min
Decision guides13
- Can AI build a website?You describe your business, and minutes later a site appears. What do you really get?8 min
- Build your website yourself or hire someone?With a website builder you have a site in a weekend. When does that cost more than it brings?8 min
- ChatGPT or Copilot for business: which one fits?Copilot works inside your Microsoft 365, ChatGPT is a separate workspace. What each costs, what it does with your data and when something of your own fits better.11 min
- Custom website or WordPress: which is right for you?WordPress runs a large part of the web. A custom site carries no theme or plugins along.8 min
- Freelancer or agency for your website?A freelancer is often cheaper, an agency has more in-house. The real difference shows after launch.8 min
- Make, Zapier or n8n: what each costs for your flowsAll three connect your tools without code. The difference is how they count, what that costs and where your data lives.9 min
- Odoo or custom software: which fits your company?Odoo is Belgian, well known and does a lot. Custom software does exactly what you need. When to pick which?7 min
- Odoo or Teamleader: price and difference for SMEsOdoo is broad, Teamleader is focused. What each costs, who it works for and when your process calls for custom.8 min
- Shopify alternatives made in EuropeWho is behind your store, and where does your customer data live? These are your European options.8 min
- Shopify or Lightspeed: store first or till first?One started as an online store, the other as a till. Pick the one that started where your revenue is.8 min
- Shopify or WooCommerce: which fits your store?One handles everything for you, the other gives you full control. Which fits your store?8 min
- Webflow or WordPress: which fits your site?Designers love Webflow, publishers love WordPress. Where does the real difference sit?8 min
- Wix or WordPress for a business site?Both build a site without code. Still, they suit different kinds of business.8 min
Websites37
- ADA website complianceNo federal rule names a standard for private websites, yet thousands of businesses are sued every year. WCAG 2.1 AA is the line.8 min
- Cancel Shopify subscriptionOnce the store closes, your admin closes with it. Take out what you need first.8 min
- Cancel Wix subscriptionNew site and domain first, the plan last. Reverse the order and visitors land on errors.11 min
- Country domain vs .comIt sits on your site, your email and your van. You pick it once and live with it for years.8 min
- CNIL cookie guidanceFrance enforces cookie consent harder than any other EU country. Refusing must be as easy as accepting.8 min
- Dutch vs Flemish wordsYou order a Dutch translation and sell in two markets. Same language, different words, and a reader who notices in two sentences.7 min
- Ecommerce legal requirementsWhat your store must show EU customers, what changed since 2025, and what to fix first.8 min
- European Accessibility ActSince 28 June 2025, online shops selling to EU consumers must work for disabled users, wherever the seller is based.8 min
- GDPR compliant websiteSix things every site serving EU visitors needs, and how we built ours without cookies.7 min
- GDPR for US companiesSelling to Europeans or tracking them puts you under EU law, wherever your servers and your office are.9 min
- German Accessibility ActGermany wrote the European Accessibility Act into its own law, with its own authority, its own exemptions and its own culture of warning letters.7 min
- iDEAL payment NetherlandsNo iDEAL, few Dutch customers. And iDEAL is turning into Wero. What that means for a shop selling into the Netherlands.7 min
- Impressum requirements GermanyEvery commercial website aimed at Germany names who is behind it. Since May 2024 the rule sits in section 5 of the Digital Services Act.7 min
- How to improve website speedA slow site costs visitors, enquiries and rankings. Here is how to find the cause and fix it.8 min
- Is a website worth it?A website returns what it brings in customers. With four numbers you work out how much that is.8 min
- KVK number on your websiteYes, and not just that number. Six details, two legal articles, and where to put them without spoiling your site.8 min
- Shopify migrationProducts move easily. Your URLs, customer accounts and order history need a plan.8 min
- My web designer disappearedStart with the domain. Whoever controls the domain controls your site and your email.7 min
- Popular payment methods in EuropeCards win in a few countries. In most, shoppers expect a local method, and a checkout without it loses them at the last step.7 min
- Selling in Belgium from the NetherlandsSame language, different words, a different payment button and, since 2026, Peppol. Written from Ghent, for companies coming from north of the border.8 min
- Selling online in BelgiumA small country with two markets in it. Language, Bancontact and a few Belgian rules decide whether a shop from abroad sells here.7 min
- Online selling in GermanyEurope's largest e-commerce market is also its most formal. Most of the rules are cheap to get right and expensive to get wrong.7 min
- Selling to EU from UKSince Brexit a parcel to Dublin is an export. Most of the work is set up once; the shop then sells like any other.7 min
- Shop front grants in FlandersFlemish cities pay towards a better shop front, a better building and a filled shop window. This is what runs in 2026.7 min
- Starter grant in GhentGhent scrapped its starter contract. This is what a new business in Ghent can still use today.7 min
- Starter grant in KortrijkKortrijk pays new shops and craft businesses in its retail cores. Hospitality and takeovers fall outside it.7 min
- Starter grant in LeuvenLeuven's grant also paid for marketing and a website. It is on hold; this is what you do in the meantime.7 min
- Starter grant in Sint-NiklaasThe most generous starter grant we found, for retail and hospitality in the centre and the village cores.7 min
- Starter grants for small business in Flanders, 2026No Flemish grant, but a grant per city, nearly always for a shop or restaurant in the town centre.8 min
- Switching from Lightspeed to ShopifyThe online shop moves in a week. The question that decides everything: where does your till end up?8 min
- UK cookie lawSince 5 February 2026 some analytics and preference cookies run without consent in the UK. Advertising tags still do not.11 min
- UK GDPR vs EU GDPRTwo laws with one ancestor. Since February 2026 they differ on cookies, interests, automated decisions and complaints.8 min
- Website accessibility law UKNo UK law names a standard for private websites. The Equality Act still makes an inaccessible site a legal risk, and selling abroad adds two more.7 min
- Website for export businessA buyer abroad decides from your site whether to send a request. It has to answer in their language, with their documents and their terms.6 min
- Website grant in BrusselsBrussels is the only Belgian region where a premium can pay part of your website. Under strict conditions.7 min
- Website hacked what to doLock the accounts first, restore a clean copy second, report third. Hour by hour.8 min
- EU withdrawal button ShopifySince 19 June 2026 every EU shop needs a button to withdraw online. Neither platform ships one out of the box; here is how to build it.7 min
SEO and visibility14
- Copywriter rates per hourSome charge by the hour, some by the word or the day. What counts is the price of a finished text.7 min
- Create a Google Business Profile and make it strongYour profile in Google Maps brings customers from nearby, often faster than your site. Here is how to set it up.8 min
- Doing SEO yourself: what you can do and when to hireMuch SEO work you can do yourself, if you know your trade and make time. Part of it is specialist work.8 min
- Get more Google reviewsAsk every customer at the moment the work is done, with a link that opens straight to the review form.8 min
- Google Analytics 4 setupEight steps from an empty account to conversions you can trust in the EU and UK.6 min
- Google Business Profile add managerGive your team or agency access without sharing your password, and keep ownership yourself.7 min
- Google Business Profile categoriesYour primary category decides which searches you can appear for on the map. Here is how to pick it.5 min
- How long does SEO take? Weeks and months, with real dataGoogle indexes in days, impressions come in weeks, enquiries usually in months. With real numbers.8 min
- How to get found in ChatGPT and GeminiPeople also ask ChatGPT or Gemini which accountant, builder or web agency to hire. How do you make sure your business is in that answer?9 min
- How to improve SEO on your websiteStart with titles, indexing and internal links. Everything else comes after.7 min
- International SEO strategyTranslation gets you indexed. Ranking abroad takes a structure Google understands, search terms from each market and links from each country.6 min
- Local SEO tipsTwelve tips in the order they pay off, with what each one costs you in hours.6 min
- What is technical SEO?The best copy does not help if Google cannot find your page or shows the wrong version.10 min
- What does an SEO specialist do? Tasks, cost and choiceThey get your site ranking for the terms your buyers use. But what do they actually do each month?7 min
Software19
- Best countries to outsource software developmentSix countries on the numbers that move your invoice and your risk. Belgium included, as the expensive option it is.7 min
- CRM cost per monthPer seat, every CRM looks affordable. Over three years and twenty people the gap runs into tens of thousands.7 min
- DBA law in the NetherlandsThe Dutch Tax Administration has been enforcing again since 2025. What that means when you hire a developer, and which route is safe.7 min
- E-invoicing Belgium 2026Belgian businesses must invoice each other over Peppol since 1 January 2026. What it means when you sell from abroad.7 min
- E-invoicing FranceEvery French company now receives e-invoices through an accredited platform. Large and mid-size firms issue them; SMEs from September 2027.7 min
- E-invoicing GermanyReceiving since 2025, issuing in 2027 or 2028 depending on turnover. The format is fixed, the channel is free.7 min
- E-invoicing in EuropeEight countries already require it, four more have it in law, and ViDA brings every EU country in on 1 July 2030.7 min
- E-invoicing NetherlandsNot yet mandatory between businesses. Planned from 1 July 2030, with reporting a year later. What it means if you sell to Dutch companies.7 min
- E-invoicing UK 2029Every VAT invoice between businesses and to the public sector becomes an e-invoice. What HMRC has confirmed, and what the Budget of 28 October 2026 should add.7 min
- ERP cost per monthEvery pricing page shows the licence. The implementation, usually the bigger line, only shows up in the quote.9 min
- EU data residency requirementsGDPR does not force your data into the EU. Your customers, tenders and auditors increasingly do.8 min
- Excel scheduling or planning software: when to switchExcel schedules fine while one person plans. After that, nobody sees the double booking. When do you switch?8 min
- Digitalisation grants in FlandersThe well-known Flemish support for digitalisation is closed or nearly closed. This is what remains.8 min
- How to choose a software development companyLook at software they run today and at who owns the code. Compare prices only after that.7 min
- HubSpot pricing plansThe seat price is big on the page. Onboarding, user caps and credits sit in the small print.7 min
- Peppol invoice to BelgiumIt is not mandatory without an establishment in Belgium. It is requested, since 1 January 2026. This is how you set it up in an afternoon.8 min
- Peppol registrationYou never register with Peppol yourself. A certified service provider does it, usually inside your invoicing software.7 min
- Excel to web app: when and how to replace spreadsheetsAlmost every company starts with a spreadsheet. It works for a long time, until it does not.8 min
- ViDA VAT in the digital ageThree pillars, four dates, and per date what your software has to handle.7 min
AI05
- AI agents explained: how they work and what they costSoftware that gets a goal and picks its own steps. What that means for a small business, what it costs and where a person signs off.10 min
- AI tools for business: which kind fits which task?Choose per task, not per brand. That is how you find the AI that wins your team time every week.8 min
- Claude pricing plansThree ways to pay: per person, per seat in a team, or per use through the API.7 min
- EU AI Act summary for business: what it asks of youYour team already uses AI. A short policy says which tools are allowed, which data never goes in and who decides.9 min
- AI implementation in your business: a step-by-step planStart with one task, measure before and after, and keep a person approving. That is how AI becomes a fixed part of your work.9 min
Advertising05
- Hire a freelance marketerThe same sixteen hours a week cost very different amounts, and buy very different things.6 min
- How to set up Google Ads for your businessA first Search campaign, the settings to check first, and several EU markets in one account.7 min
- Meta ads or Google Ads: which suits your business?Google Ads reaches people who search. Meta ads reach people who scroll. That difference decides.8 min
- SEO or Google Ads: which pays off for you?One brings visitors long term without a cost per click, the other today, as long as you pay.7 min
- Social media image sizes 2026Per platform the size, the ratio and where text stays safe. Plus empty frames to download.7 min
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