
SEO in Ghent
SEO agency in Ghent that measures what it brings
Pages on what your buyers type, in every language they search in, and a monthly report you can read.
Found in Ghent means found in Dutch first
An SEO agency in Ghent gets the same question from international companies every month: the site is good, the English is good, so why do local customers never find it? The answer is almost always language. This page is for founders and marketing managers who run a business in Ghent in English and want customers from the city and the rest of Belgium.
You will read which languages your site needs, what SEO costs in Belgium with a worked example against ads, what to check yourself before you hire anyone, the rules on Google profiles and reviews here, and the mistakes we see most at international firms.
Why an English site stays invisible to Ghent
Belgians search in their own language. Take an accounting firm in Ghent:
| Who searches | What they type | The page that wins |
|---|---|---|
| A business owner from Ghent | boekhouder gent | a Dutch page on that service, with the city in its text |
| A client from Brussels | comptable gand | a French page with its own title and description |
| An expat or an international firm | accountant ghent | an English page, linked to the other two |
An English-only site competes for the smallest of the three audiences, however good it is. That is the first thing we check for an international company here, before any talk of links or technical fixes. If you also sell in Brussels, where buyers search in three languages, read our page on an SEO agency in Brussels.
- Choose English only ifyour buyers are international companies, researchers or expats, and the Dutch-speaking market is not where your growth comes from.
- Choose English with Dutch pages ifyou sell to people and companies in Ghent and East Flanders. Each Dutch page answers what locals search, in their words, not a translation of the English one.
- Add French ifBrussels or Wallonia matter to you. French-speaking Belgians search with their own terms, so their pages need their own research.
- Choose a separate site per country only ifyour offer, prices or legal entity differ per market. Otherwise one site with language folders keeps everything you build in one place.
Google matches the languages through hreflang links: each page names its versions in the other languages, so a Dutch searcher lands on the Dutch page and an English searcher on the English one. How we set that up is on multilingual website development, and why it pays for Belgium in a website in French and Dutch.
What SEO costs in Belgium
Belgian agencies seldom list prices. These are the common amounts for a small or mid-sized company, before VAT:
| What | Common price |
|---|---|
| Hourly rate of a Belgian SEO agency | mostly 50 to 149 dollars |
| SEO per month for a small business | 800 to 2,000 euros |
| Ongoing SEO for a small business in Europe | 1,500 to 2,500 euros a month |
| One-off audit | 500 to 2,000 euros, up to 5,000 for a large site |
What each budget buys is in how much SEO costs, and hourly rates across markets in SEO specialist hourly rate. With us you get a fixed price per month or per project, after a first call and a look at your Search Console.
What to check yourself first
- Your address in the Crossroads Bank for Enterprises. Anyone can look up your company in the CBE public search. If the address there differs from your site and your Google profile, have it corrected through your business counter, so customers see one address everywhere.
- Your Google Business Profile. Name, category, hours, photos and, if you work at clients' premises, a service area. Step by step in create a Google Business Profile; missing from the map? Read Google Business Profile not showing.
- Search Console. It shows which searches you already appear for and at what position; start with how to use Google Search Console.
- Your reviews. Count how many you have, how recent the last one is and whether you answered them. A link that opens the review form directly, made with the review link generator, makes asking after every job a habit.
- One page. The SEO checker tells you in a minute whether title, heading and description work, and SERP preview shows how they look in Google.
The rules on profiles and reviews, from Google and from Belgian consumer law, are in the figure below. They matter more here than many international firms expect: Belgium treats fake reviews as a banned misleading practice.
Mistakes we see at international firms
How long it takes
Expect the basics in the first month: speed, redirects, titles and a complete profile. New pages show impressions within one to three months, rising positions on easier terms after three to six, and the hard terms, your trade plus the city, after half a year or more. That is a common line, not a promise; how long until my website shows on Google has the details, and how long SEO takes what speeds it up. Whether SEO still pays with AI answers on top: is SEO dead and SEO vs GEO.
SEO by sector
| Sector | Where SEO helps | Read more |
|---|---|---|
| Law firms | a page per practice area, in plain words | SEO for law firms |
| Dentists and practices | treatments explained within the rules of the profession | dental SEO |
| Online shops | category and product pages on real searches | ecommerce SEO |
| Construction | projects per town and calculators | marketing for construction companies |
A payroll office in Ghent, five weeks in
- Google impressions a day for Business Centrum, from 220 in mid September
- 10,200
- search terms without the brand name on page one, from 13
- 1,593
- of those in the top 3, from 2
- 518
What may go into your profile, and what not?
- Your name as it appears on your door, letterhead and siteGoogle wants the name you use in real life. Extra words in the name can get the profile suspended.Google Business Profile guidelines
- Not allowedYour trade or the city added to the name, such as ‘Accountant Ghent’That is the extra information Google bans. Your trade goes in the category, the city in the address.Google Business Profile guidelines
- Hiding your address when you work at the customer's placeA plumber or painter working from home sets a service area instead, for example Ghent and its districts.Google Business Profile guidelines
- Not allowedA virtual office or mailbox as your locationA rented address where nobody works is not a valid location for a profile.Google Business Profile guidelines
- AllowedAsking every customer for a review after a jobAsk everyone, including the less happy ones. Picking only satisfied customers is not allowed.Google contribution policy
- Not allowedA discount or gift in return for a reviewGoogle bans rewards. On your own site, a paid review must say it was paid, even with a voucher.Belgian guidelines on online reviews
- Not allowedWriting reviews yourself, or having them written, as if by a customerA banned misleading practice under the Belgian Code of Economic Law.Belgian guidelines on online reviews
- Saying on your site whether you check that reviews come from real customersIf you show reviews on your own site, state whether and how you verify them, right where they appear.Belgian guidelines on online reviews
Suspect a competitor of fake reviews? Report it to the Belgian economy ministry through its ConsumerConnect form.
English pages written for their own searchers


Before you sign with any SEO agency
- Will you report to us in English?
- Yes. The monthly report, the calls and the proposals are in English; each page itself is written in the language of the market it serves.
- Do we need a Belgian domain?
- No. A .com with language folders ranks in Belgium as well; what counts more is pages in Dutch or French built on what Belgians search.
- Can you work on a site another agency built?
- Yes. We start with an audit of what is there and work in the site as it is, or advise a rebuild when the base holds you back.
- Do you guarantee a position?
- No. We commit to the work, the measurement and a report you can check in your own Search Console.
SEO
How VBS works on your SEO in Ghent
We run the project in English and write the Dutch and French pages ourselves, on search terms we can prove people type. Every month starts in Search Console and ends with a short report on what moved. For Business Centrum, a payroll office in Ghent, we built a site in Dutch, French, English and Turkish with a page for each question employers ask. Everything about our approach is on SEO and local SEO. Book a call and tell us which terms you want to be found on, in which languages.
Found in Ghent, in every language you sell in?
Tell us which terms you want to be found on and in which languages. We reply within 24 hours.
Rather get in touch right away?