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Web design Flanders

Web design in Flanders, by city and province

Every city has its own customers, languages and grants. Find yours here, in English.

Web design in Flanders, city by city: the English key figures page of business-centrum.be, a site we built in four languages with a page per city and region

The same site does not work everywhere

Web design in Flanders sounds like one thing, but a site for a guesthouse in Bruges, a manufacturer in Kortrijk, a spin-off in Leuven and a hair salon in Genk have little in common. One sells to tourists in four languages, the next to French buyers, the third recruits internationally, the fourth serves customers who speak Turkish at home. What a site has to do depends more on the city and its customers than on the template.

So we wrote a page of its own per city and per province, with what makes that city different: its companies, its languages, the grants that run there and how far it is from our office on the Sint-Baafsplein in Ghent. This page, written for businesses that work in English, lists them all by province, with the one fact that gives each city its own site. Start with your city, or with your province if your city is not there yet.

East Flanders: close to our office

In East Flanders we work closest to home, and most of our clients are there. The overview of the province is on web design in East Flanders.

CityWhat makes its site differentDrive from Ghent
Ghentthe city of our office, with the most competitionwalking distance
Merelbekea municipality on the edge of Ghent, clients from both15 minutes
Deinzea town with many villages, each with its own search term22 minutes
Lokerenbusiness parks along the E1726 minutes
Zottegemcare and construction for the whole area28 minutes
Aalstretail, construction and a care city29 minutes
Oudenaardethe gateway to the Flemish Ardennes31 minutes
Dendermondea court town with many offices33 minutes
Sint-Niklaaspractices and shops in the Waasland35 minutes
Ninoveconstruction as the largest sector35 minutes

West Flanders: coast, centre and the French border

A province with three economies: tourism at the coast, manufacturers in the centre and export to France in the south. The overview is on web design in West Flanders.

CityWhat makes its site differentDrive from Ghent
KortrijkB2B and export, a French version that sells35 minutes
Brugesguests who book direct, without commission44 minutes
Ostendthe seafront and the port, two kinds of site47 minutes
Roeselarea new shop that is online on its opening day54 minutes

Antwerp, Mechelen and the Campine

City or regionWhat makes its site differentDrive from Ghent
Antwerpen172 nationalities, searches per district49 minutes
Mechelenstanding out in Google between two big cities60 minutes
Turnhouta shop front grant of 80 percent, and renewing online with it77 minutes
The Campinea region across two provinces70 to 97 minutes

Flemish Brabant, Brussels and Limburg

City or provinceWhat makes its site differentDrive from Ghent
Brusselsat least two languages, and a grant that pays towards it52 minutes
Leuvenspin-offs that recruit in English68 minutes
Hasseltan honest price for people who type 'affordable'97 minutes
Genka second language for a city of 100 nationalities103 minutes
Limburgkeeping Belgian and Dutch Limburg apart97 minutes to Hasselt

Running a business in Flanders in English

Flanders is Dutch-speaking, and most of your customers will search, call and buy in Dutch. Brussels is officially bilingual, French and Dutch, and English is everywhere in its business life. If you moved here, or your company works in English, four questions come up in every city.

QuestionShort answerRead more
Must my site be in Dutch?no law requires it for a private business, but local buyers search in Dutchmultilingual website development
What must every Belgian site show?company name, address, company number and emailcompany number on your website
Which language for staff documents?Dutch in Flanders, under the Flemish language decreeyour social secretariat
Do I need a cookie banner?only for cookies that are not strictly needed, such as ads and analyticsdo I need a cookie banner

The differences between the Dutch of Flanders and of the Netherlands matter too: a site written in the Netherlands reads foreign to a Fleming. More in Dutch vs Flemish.

Custom software, city by city too

What the cities give entrepreneurs

No Flemish city pays for a website directly. Where there is money, it goes to setting up, a shop front or starting out, and an opening almost always needs a new site too. Only Brussels has a grant that can pay for a website.

CityWhat runsFor whom
Brusselsdigitalisation grant, 25 to 70 percent, up to 10,000 eurosalso the development or upgrade of your website
Turnhout80 percent, up to 10,000 euros per applicationshop front, retail space, living above the shop
Kortrijkattraction grant, 2,500 to 10,000 eurosfilling an empty shop unit
Roeselare10,000 euros, 5,000 for hospitality, and a restyling granta new business in the centre
Brugesup to 10,000 euros, with extra for empty premisesopening in the city centre or a neighbourhood
Sint-Niklaasstarter grant up to 10,000 eurosa new business in the focus area
Ninove500 euros plus 3,000 or 1,500 eurosa new business in the shopping centre
LommelLommel loont, up to 8,000 euros, until the end of 2026starters in the centre
Leuvenstarter grant of 2,500 euros, now suspendedstarters, also for a website
Ghentstarter contract and shop premises grant scrapped on 31 December 2025no longer

Check every grant with the city itself before you sign: rules change, and the moment of applying counts. The Flemish SME wallet (kmo-portefeuille) stops on 1 January 2027; what remains is in Flanders digitalisation grants and website grants in Belgium.

What is the same everywhere

The city decides what your site has to do. The way we build is the same everywhere.

  • A fixed price per projectA custom site starts at 1,500 euros with us. After a first conversation you get a fixed price, with no hours afterwards. If you want to do the sum yourself first, use the website cost calculator.
  • A page per client questionNot a list of services on one page, but a page per service with its own title. Across our clients we count more than 1,700 such pages today.
  • Languages where they are neededDutch, French, English and Turkish for Business Centrum and two other clients; English and Dutch for Villa Lidia; four languages for No.4 Lange Ast. How we set up languages is on multilingual website development.
  • Being found locallyA Google profile that is right, projects with place and date, reviews that keep coming; see local SEO.

For Business Centrum that approach took the site from 220 to 10,200 impressions a day in five weeks.

An agency in your city, or an agency at a distance

If you live in Hasselt or Bruges, you can also pick a web designer round the corner. That has advantages: they know the street, you can drop in. An agency at a distance has others: a team that builds sites, calculators and software, and work you can check. Look at three things, wherever the agency is.

  • Work you can openAsk for sites that are live, not designs in a PDF. Check them on your phone.
  • A price that is fixedA quote with what is in, what is not, and what it costs each year. How to read one is in compare website quotes.
  • OwnershipThe domain in your name, the files and the copy yours, also if you change agency later.

In doubt between a freelancer and an agency? Read freelancer or agency; what a web designer actually does is in what does a web designer do.

Why a page per city, and not a list

Google punishes sites that make the same page twenty times with only another place name in it. Such a page helps no reader, and Google knows it. So we write a page per city with what is really going on there: the companies, the languages of the customers, the city's grants and the drive from our office. A baker in Mechelen reads something different from a manufacturer in Kortrijk, and you should see that on the page. We use the same approach for the clients we help: no template with their city in it, but a page per city with facts a visitor from that city recognises.

A city still missing here

We build the site just as thoroughly there. What is going on in your city, we look up before the first conversation.

Remote and on site

In East Flanders and the north of West Flanders we come over for the first meeting; in Limburg and the Campine we mostly work remotely and come for a day of photos. Everywhere you see your site grow on a test address and give comments per page, in English or Dutch. How we build a site is at website design; what it costs, in website cost.

Website design

How VBS helps you with this

We build your site from design to copy, imagery and code, in one team, so that Google and your buyers find it and get in touch.

  • Design and copy built on your buyers' questions
  • Fast, multilingual when you need it, at a fixed price
  • Forms, cookieless analytics and hosting on AWS

How we approach it is on our page about Website design.

Is your city not listed?

Tell us where you are and what you do. We work for businesses across Flanders and Brussels, in English or Dutch.

Optional, if you prefer a call.

What do you want to achieve, and what is already there?

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