Shopify agency for stores selling across Europe

Shopify Markets lets one store sell to several countries with its own language, currency and prices per market. The settings behind it are where most stores lose orders. This is what we check for each market you add.

The EU threshold matters early. Once your sales to consumers in other EU countries pass 10,000 euro a year in total, you charge the VAT of each customer's country and file it through the One Stop Shop in your own country. We set the tax settings so Shopify charges the right rate; which rate applies to which product is a decision for your accountant. How Google shows the right language to the right shopper is explained in hreflang, and the wider build in multilingual website development.

A Shopify-only agency will not tell you this. These are the cases where we propose something else, and the case where Shopify is right.

• Choose WooCommerce ifyou already run a WordPress site with content that ranks, you want no monthly plan and someone on your side keeps the plugins up to date. The trade-off is in Shopify or WooCommerce, the real cost in is WooCommerce free.
• Choose custom ifyour customer builds the product and the price follows from sizes, options or distance. Then you need a product configurator that turns choices into an order or a quote, with or without Shopify as the checkout behind it.
• Choose custom too ifevery order must land in your own planning, stock or accounts with rules no app knows. That starts with an API integration.
• Choose Shopify ifyou sell standard products, your team wants to run the store itself, and payments, shipping and VAT should simply work.

If data residency or a European vendor is a requirement, compare the options in Shopify alternatives in Europe. If you also sell in a shop, Shopify or Lightspeed helps you pick a till that fits.

Take a store in the Netherlands with orders of 60 euro: 70 percent paid with iDEAL, 30 percent by card, all through Shopify Payments, on the yearly plan, with two paid apps for reviews and shipping labels at about 49 euro together. Prices exclude VAT.

At 1,000 orders Basic is still the cheaper plan. Grow takes 0.2 percent off card payments, which only covers its extra 45 euro a month from about 22,500 euro of card sales a month. You move up a plan for staff accounts and reports, not to save on fees. In Belgium the same store pays 0.39 euro per Bancontact payment instead, which adds about 14 euro a month at 200 orders.

The build is a one-off on top. Agency builds in our market run from about 4,000 to 15,000 euro and more, depending on products, languages and integrations; what an ecommerce website costs explains the range. We quote a fixed price per project after a first call, split by phase; our approach is on webshop development.

Most of the checklist is law, not taste. Consumers in the EU can withdraw from an online purchase within 14 days without giving a reason, and from 19 June 2026 the store has to offer a clear button to do so. Web stores fall under the European Accessibility Act since 28 June 2025, with an exemption for micro-enterprises; the European Accessibility Act for websites has the detail. Whether you need a cookie banner depends on what you load, see do I need a cookie banner, and which company details belong on the site is in company number on your website.

We write the pages and place them; a lawyer in your country signs off on the wording. Once the store is live, traffic decides how fast it pays back, so phase 2 already writes every product page for the terms buyers type: ecommerce SEO shows how. And if Shopify itself is the question, is Shopify free lists what you pay for and what stays free.