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What size is an Instagram post in 2026? 1080 by 1350 pixels, a 4:5 portrait: it gets the most room in the feed. Since January 2025 your profile grid shows a 3:4 crop of it, so keep the main subject in the centre. Stories and reels are 1080 by 1920, 9:16, and so are TikTok, YouTube Shorts and Facebook stories.
This cheat sheet lists every platform with its size, its ratio and the safe zone where text does not disappear under a button or a name. At the bottom you can download empty frames as PNG, so you start at the right size in Canva or Photoshop. Which platforms deserve your time is a separate question, covered in how to use social media for business. The sizes are checked against each platform's help pages and reviewed every month, because the platforms keep moving them.
Every frame to scale, with the safe zones
- Story, reel, TikTok1080 x 1920 · 9:16
- Instagram grid1080 x 1440 · 3:4
- Post 4:51080 x 1350 · 4:5
- Pinterest1000 x 1500 · 2:3
- Square1080 x 1080 · 1:1
- LinkedIn landscape1200 x 627 · 1.91:1
- YouTube banner2560 x 1440 · 16:9
- LinkedIn cover1128 x 191 · 6:1
Safe zone: no text in the marked strips, or outside the centre frameTo scale: 1,920 pixels is the tallest edge
A shoot that captures both portrait and landscape covers every frame above.
Instagram sizes for posts, carousels and reels
| What | Size in pixels | Ratio | Note |
|---|---|---|---|
| Portrait post | 1080 x 1350 | 4:5 | Most room in the feed |
| Square post | 1080 x 1080 | 1:1 | Smaller in the feed, safe in any grid |
| Landscape post | 1080 x 566 | 1.91:1 | Small on a phone, rarely the best choice |
| Profile grid crop | 1080 x 1440 | 3:4 | Since January 2025; keep your subject centred |
| Carousel | As the first slide | 4:5 or 1:1 | Every slide takes the first slide's ratio |
| Reel and story | 1080 x 1920 | 9:16 | Keep about 250 px top and bottom free of text |
The safe zone is the part of a vertical image where nothing overlaps. At the top sit your name and the progress bar; at the bottom the buttons, the caption and, in ads, the call to action. Meta advises leaving about 14% free at top and bottom, 250 pixels out of 1920. On reels the right edge fills up too, with the like and share buttons. How Instagram decides what to show today is in the Instagram algorithm in 2026.
LinkedIn sizes for posts and banners
| What | Size in pixels | Ratio |
|---|---|---|
| Post with landscape image | 1200 x 627 | 1.91:1 |
| Square post | 1080 x 1080 | 1:1 |
| Portrait post | 1080 x 1350 | 4:5 |
| Company page cover | 1128 x 191 | about 6:1 |
| Personal profile background | 1584 x 396 | 4:1 |
| Company page logo | 400 x 400 | 1:1 |
On a phone a portrait post takes far more room on LinkedIn than a landscape one, just as on Instagram. The company cover is cropped left and right on phones: keep text centred and out of the bottom left, where the logo overlaps. Setting up the page itself is covered in how to create a LinkedIn company page, and what LinkedIn rewards in the LinkedIn algorithm in 2026.
TikTok, Facebook, YouTube, Pinterest and Google
| Platform and format | Size in pixels | Ratio |
|---|---|---|
| TikTok video | 1080 x 1920 | 9:16 |
| Facebook post | 1080 x 1350 or 1080 x 1080 | 4:5 or 1:1 |
| Facebook cover photo | shown at 820 x 312 (computer) and 640 x 360 (phone) | differs per screen |
| YouTube thumbnail | 1280 x 720 | 16:9 |
| YouTube banner | 2560 x 1440, text within 1546 x 423 in the centre | 16:9 |
| YouTube Shorts | 1080 x 1920 | 9:16 |
| Pinterest pin | 1000 x 1500 | 2:3 |
| Google Business Profile photo | recommended 720 x 720, minimum 250 x 250 | 1:1 |
The Facebook cover and the YouTube banner are the tricky ones: a computer, a phone and a TV each show a different part. Design at the largest size and keep everything that must be read in the safe zone in the middle. A Google Business Profile is not a social network, but photos sell there too; filling it in well is covered in how to create a Google Business Profile.
Video: length and format per platform
| Platform | Format | Longest video |
|---|---|---|
| Instagram reels | 1080 x 1920, 9:16 | 3 minutes |
| YouTube Shorts | 1080 x 1920, 9:16 | 3 minutes |
| TikTok | 1080 x 1920, 9:16 | 60 minutes when uploaded |
| 9:16, 1:1 or 16:9 | 15 minutes |
Allowed is not the same as effective. A three-minute reel rarely gets watched to the end; the first two seconds decide whether someone stays. Shoot vertical, in 4K if you can, and export at 1080 x 1920, so you can crop to a square post later without losing sharpness. Burn subtitles into the image, since many people watch without sound, and keep them inside the safe zone.
Sizes for ads
Ads mostly use the same sizes as ordinary posts, with a few rules of their own. Meta shows ads in the feed, in stories and in reels; supply each ad in a square or portrait version plus a 9:16 version, and Meta picks the right one per placement. Google Ads asks for its own images for responsive display ads on the Display Network.
| Ad | Sizes | Note |
|---|---|---|
| Meta, feed | 1080 x 1080 or 1080 x 1350 | Portrait gets more room on a phone |
| Meta, stories and reels | 1080 x 1920 | Keep 14 percent top and bottom free for buttons |
| Google, responsive display | 1200 x 628 and 1200 x 1200, logo 1200 x 1200 | Supply both, Google picks per slot |
An ad that exists in one format only gets cropped or padded with bars elsewhere. That costs attention, which is what you pay for. How we run campaigns is under Facebook and Instagram ads.
Files that stay sharp
Every platform compresses what you upload. A few habits limit the damage. Export photos as JPG in sRGB rather than a wider colour profile, or colours look washed out on phones. Use PNG for images with a lot of text or a logo, because JPG blurs the edges of letters. Upload at exactly the frame size so the platform does not have to rescale. And go easy on text in images: Meta dropped its old 20 percent text rule in 2020, but an image with one short line still works better in the feed than a crowded slide.
One shoot day that covers every format
Hiring a photographer or videographer wastes money if you find out afterwards that a landscape photo does not fit a reel. On client shoots we therefore keep a simple rule: every scene in two versions, landscape for the website and portrait for social media, and for video always a vertical take for reels and TikTok. Leave room around the subject so you can crop to 4:5, 1:1 or 9:16 later without cutting off anyone's head. More on planning the day is in corporate photoshoot ideas, and on video in corporate video. Ads on Facebook and Instagram use the same sizes; what comes on top is under Facebook and Instagram ads.
Can you use images from the web in your posts? Usually not without a licence, even with credit; source by source, see can I use images from Google on my website. And add alt text to every post: Instagram, LinkedIn and Facebook let you, and people using a screen reader then hear what your image shows.
The empty frames, free to download
Each frame is a full-size PNG with the size printed on it and, where it matters, the safe zone marked. Put it as the bottom layer of your design and remove it before export.
- Instagram and Facebook post 4:5, 1080 x 1350
- Instagram profile grid 3:4, 1080 x 1440
- Story, reel, TikTok and Shorts 9:16, 1080 x 1920, with safe zone
- Square 1:1, 1080 x 1080
- LinkedIn landscape 1.91:1, 1200 x 627
- LinkedIn company cover, 1128 x 191
- YouTube banner 2560 x 1440, with safe zone
- Pinterest pin 2:3, 1000 x 1500
Plan your posts per week and per platform in the content calendar template, with the format next to each one.
Short questions on sizes
What size is an Instagram story?
1080 x 1920 pixels, 9:16. Keep about 250 pixels at top and bottom free of text, where your name and the buttons sit.
Is 4:5 or 3:4 best for Instagram?
Post in 4:5, 1080 x 1350: it gets most room in the feed. The profile grid shows a 3:4 crop, so keep your subject in the middle.
What size is a Facebook cover photo?
Facebook shows the cover at 820 x 312 pixels on a computer and 640 x 360 on a phone. Design larger in that ratio and keep text and logo in the middle, where both screens show it.
What size is a LinkedIn post image?
Portrait 1080 x 1350 or square 1080 x 1080 stand out most in the feed. A landscape 1200 x 627 suits a shared link. For a document post, a carousel of PDF pages, use the same portrait ratio on every page.