Ten minutes to create, a year to work for you
A LinkedIn company page is created in six steps from your own profile: For Business, Create a Company Page, choose the type, fill in the details, confirm you may act for the company, and add admins. You can do it on a computer or an iPhone, not on an Android device, and you always need a personal LinkedIn account: every page is tied to at least one person.
For a company selling into a new country, the page is often the first thing a buyer checks after your website. Below: the steps as LinkedIn describes them in October 2026, which page type to pick, who gets which admin role, what to fill in so a buyer trusts you, and what to post in the first month.
Your own profile
No personal account, no page
For Business
The icon top right, on desktop or iPhone
Choose a type
Company, Showcase page or Educational institution
Fill in the details
Name, LinkedIn URL, website, industry, size, logo, tagline
Confirm
You verify you may act on behalf of the company
Add admins
You are super admin, add a second one
You cannot create a page on an Android device. The step in blue is where most pages stay half empty.
The six steps
- Log in with your own profile. A page always hangs off a person. Whoever creates the page becomes its super admin.
- Click For Business. The icon sits top right on your homepage. Choose Create a Company Page.
- Choose the type. Company, Showcase page or Educational institution. For almost every business it is Company.
- Fill in the details. Name, your page's LinkedIn URL, website, industry, organisation size and type, logo and tagline.
- Confirm. Tick the box that you may act on behalf of the company and click Create page.
- Add admins. Give at least one more person a role, so the page does not depend on one account.
| Page type | For whom | When to choose it |
|---|---|---|
| Company | Any business, small company or freelancer with a brand | Almost always |
| Showcase page | A brand or division under an existing company page | When one product has its own audience, such as a European branch |
| Educational institution | Schools and universities | Education only |
A company from abroad entering Belgium usually does better with one company page and posts in the local language than with a separate page per country. A showcase page makes sense when your Belgian business has its own audience and its own team to run it.
Four things only a page can do
- AdvertisingLinkedIn ads always run from a company page.
- HiringYour jobs appear on your page and with your employees.
- Posting togetherSince July 2026, one post with up to five people and pages.
- InsightsWho visits your page, from which industry and role.
Who gets which admin role
LinkedIn has three roles for running a page, plus roles for paid media:
| Role | What that person can do | For whom |
|---|---|---|
| Super admin | Everything, including adding admins and deactivating the page | The owner and one fixed second |
| Content admin | Post, reply, edit the page | Whoever makes your posts, or your agency |
| Analyst | View analytics | Whoever reports |
| Sponsored Content poster | Run ads in the page's name | Whoever manages your ads |
| Lead Gen Forms manager | Download lead forms | Your sales team |
Do not give an agency super admin rights. A content admin can do everything needed to keep your page alive, and you keep the keys.
What to fill in so buyers trust you
A page with only a logo convinces no one. A visitor wants to know what you do, for whom, where, and whether you really exist. Write your overview like a good about us page: what you do in one sentence, for whom, what you do differently, and one piece of proof. Name the countries you serve. Your website link must lead to a site that says the same thing in the buyer's language; if you sell into Belgium and your site is English only, read a website in French and Dutch.
Never create a profile in your company's name
A personal profile with your company name as first name looks like a shortcut, but personal accounts are meant for real people. Such a profile cannot run ads, post jobs or have admins. Create a page from your own profile instead.
The first thirty days
In August 2026 LinkedIn advised posting two to three times a week, keeping it up for at least thirty days, and picking three to four core topics. For a new page this rhythm works: Which days and hours work best, for a UK and a continental audience, is in the best time to post on LinkedIn.
| Week | Post | Goal |
|---|---|---|
| 1 | Who you are, with a team photo | Trust |
| 1 | A question buyers often ask, with the answer | Your first topic |
| 2 | A finished project, posted together with the client | Reach a new audience |
| 2 | A tip from your field | Your second topic |
| 3 | Behind the scenes, a short video | A face to the name |
| 4 | A figure or lesson from your work | Your third topic |
Plan it in a social media plan template. Share every post from your own profile and your team's too: posts from people usually reach more than posts from pages. Why, is in the LinkedIn algorithm in 2026.
Posting together with partners
Since 23 July 2026, a page can publish one post with up to four others, people or pages, shown to everyone's audience. For a company entering Belgium, a joint post with a Belgian partner, distributor or first client is the fastest way into their network.
Five mistakes we see on company pages
- No admin leftThe employee who created the page has left and nobody can edit it. Always add a second super admin.
- The last post is two years oldA buyer opening your page wonders if you still trade. One post a week beats five in a month and then silence.
- Languages mixed upAn overview half in English, half in Dutch. Pick the language of your buyers, or write a full version per language.
- A link to an old websiteAfter a relaunch or a website migration, the old address often lingers on LinkedIn.
- Only announcements"We are proud to..." rarely gets read to the end. An answer to a buyer's question does.
Ready for the first visitor
- A sharp logo and cover image, with no text that disappears on a phone.
- A tagline that says what you do and for whom.
- An overview in three short paragraphs, with your markets and website.
- At least two admins, one of them a super admin.
- Three posts ready before you share the page.
Found in search and in AI answers
Company pages show up in Google when someone searches your company name, often just below your own site. In August 2026 LinkedIn also described how B2B companies structure posts and articles so AI search tools pick them up: fixed topics, clear answers, regularity. That mirrors what we do on websites; see SEO vs GEO for the difference, and our found in ChatGPT service for the approach.
Your page and the rest of your marketing
A page does not stand alone. Link to it from your website and email signature, and to your website from the page. If you want to use it for newsletters or long articles, read how to write a newsletter. If you plan to advertise, it runs from your page; compare costs with how much do Facebook ads cost in Europe and how much does Google Ads cost. Images for your page come from a corporate photoshoot, and the trends that shape your planning are in social media trends 2027.
How VBS sets up your page
From Ghent, Belgium, we set up your page and run your social media management: overview and tagline in Dutch, French or English, logo and cover, the first month of posts and then a steady rhythm on your topics, with images from our own shoots or a corporate video. We work as content admin; you stay super admin. For our own team we ran such a shoot day in May 2026, with four reels and behind-the-scenes footage, and we still draw posts from it months later. Book a call.