Author
Laurens Van De Wiele
COO, VBS Marketing
Handles project and account management and the day-to-day running of VBS. Joined when SEO, advertising and strategy came in and VBS became more than a web studio.
Writes on this site about marketing: SEO and visibility in Google and AI search, Google Ads and Meta Ads, social media, content and websites that bring in clients.
Articles by Laurens
News
- Google call only ads sunsetYou can no longer create them. From February 2027 the ones you have stop showing. Here is the switch.
- Google spam update 2026From 24 September to 8 October Google ran its longest spam update of the year, worldwide. Here is how to stay clear.
- EU ban on generic green claimsCalling a product eco without proof, or showing a sustainability label without certification, is now banned across the EU. How to rewrite your copy.
- Search Console AI performance reportSince 31 August Search Console measures impressions in AI Overviews and AI Mode for every site, by page and by country.
- AI Overviews opt outEvery website can now leave the AI features of Google Search. For most businesses that sell something, it is a bad trade.
- ChatGPT ads in EuropeOpenAI brought ads to 31 European markets on 24 August 2026. In the EEA and Switzerland they follow what people ask, not who they are.
- Google DMA fineGoogle must show other companies' hotels, shopping and travel services as fairly as its own. Since September you can see it in the results.
- Consent Mode Google AnalyticsSince 15 June 2026 Google Signals no longer counts for Google Ads. Your visitor's choice in Consent Mode does the work.
- TikTok Shop BelgiumSince 15 June 2026 businesses can sell inside TikTok in Belgium, the Netherlands, Austria and Poland, next to five markets already open.
- Dynamic Search Ads to AI MaxGoogle upgrades DSA campaigns to AI Max itself from February 2027. Move first and you test the new settings at your own pace.
- Google May 2026 core updateFrom 21 May to 2 June Google reshuffled its results again. It has been quiet since, which is a reason to measure now.
- Google AI Mode after I/O 2026Google keeps building out AI Mode, in Europe too. Some features stay American; the follow-up question does not.
- Google March 2026 core updateFor twelve days Google reshuffled its results. Here is how to read what that did to your pages, market by market.
- Meta click attribution changeSince late March 2026 your reports show fewer click conversions while nothing changed in your campaigns. Here is how to read them again.
Guides
- How to get found in ChatGPT and GeminiPeople also ask ChatGPT or Gemini which accountant, builder or web agency to hire. How do you make sure your business is in that answer?
- Selling in Belgium from the NetherlandsSame language, different words, a different payment button and, since 2026, Peppol. Written from Ghent, for companies coming from north of the border.
- SEO or Google Ads: which pays off for you?One brings visitors long term without a cost per click, the other today, as long as you pay.
- Cancel Shopify subscriptionOnce the store closes, your admin closes with it. Take out what you need first.
- TikTok ads costImpressions are cheap. The minimum budget and the videos are what you need to plan for.
- Online selling in GermanyEurope's largest e-commerce market is also its most formal. Most of the rules are cheap to get right and expensive to get wrong.
- Starter grant in Sint-NiklaasThe most generous starter grant we found, for retail and hospitality in the centre and the village cores.
- International SEO strategyTranslation gets you indexed. Ranking abroad takes a structure Google understands, search terms from each market and links from each country.
- Selling to EU from UKSince Brexit a parcel to Dublin is an export. Most of the work is set up once; the shop then sells like any other.
- ADA website complianceNo federal rule names a standard for private websites, yet thousands of businesses are sued every year. WCAG 2.1 AA is the line.
- Shopify or Lightspeed: store first or till first?One started as an online store, the other as a till. Pick the one that started where your revenue is.
- EU withdrawal button ShopifySince 19 June 2026 every EU shop needs a button to withdraw online. Neither platform ships one out of the box; here is how to build it.
- Can AI build a website?You describe your business, and minutes later a site appears. What do you really get?
- How to set up Google Ads for your businessA first Search campaign, the settings to check first, and several EU markets in one account.
- Impressum requirements GermanyEvery commercial website aimed at Germany names who is behind it. Since May 2024 the rule sits in section 5 of the Digital Services Act.
- How much do Facebook ads costWhat 1,000 views, a click and a lead cost on Facebook and Instagram, per country, and what to start with.
- LinkedIn ads costA click on LinkedIn is expensive. What matters is the cost of a lead, and what a client is worth.
- Shopify alternatives made in EuropeWho is behind your store, and where does your customer data live? These are your European options.
- Wix pricing in euroThe plan is a fixed amount. Your domain after year one, email and apps are billed on top.
- Doing SEO yourself: what you can do and when to hireMuch SEO work you can do yourself, if you know your trade and make time. Part of it is specialist work.
- How to improve website speedA slow site costs visitors, enquiries and rankings. Here is how to find the cause and fix it.
- Get more Google reviewsAsk every customer at the moment the work is done, with a link that opens straight to the review form.
- Google Business Profile categoriesYour primary category decides which searches you can appear for on the map. Here is how to pick it.
- Website hacked what to doLock the accounts first, restore a clean copy second, report third. Hour by hour.
- Cancel Wix subscriptionNew site and domain first, the plan last. Reverse the order and visitors land on errors.
- Starter grant in KortrijkKortrijk pays new shops and craft businesses in its retail cores. Hospitality and takeovers fall outside it.
- Ecommerce website costMoney at launch, every month and on every sale. Comparing plans alone misses the biggest line.
- Starter grant in GhentGhent scrapped its starter contract. This is what a new business in Ghent can still use today.
- Pay monthly website packagesA small monthly fee feels cheap. After three to five years, and on the day you leave, the bill looks different.
- Ecommerce legal requirementsWhat your store must show EU customers, what changed since 2025, and what to fix first.
- Popular payment methods in EuropeCards win in a few countries. In most, shoppers expect a local method, and a checkout without it loses them at the last step.
- Web developer hourly rateFrom 30 euros for a Belgian freelancer to 150 dollars for a senior American one. The hours matter more.
- How long does SEO take? Weeks and months, with real dataGoogle indexes in days, impressions come in weeks, enquiries usually in months. With real numbers.
- Meta ads or Google Ads: which suits your business?Google Ads reaches people who search. Meta ads reach people who scroll. That difference decides.
- My web designer disappearedStart with the domain. Whoever controls the domain controls your site and your email.
- Starter grants for small business in Flanders, 2026No Flemish grant, but a grant per city, nearly always for a shop or restaurant in the town centre.
- KVK number on your websiteYes, and not just that number. Six details, two legal articles, and where to put them without spoiling your site.
- Shopify or WooCommerce: which fits your store?One handles everything for you, the other gives you full control. Which fits your store?
- iDEAL payment NetherlandsNo iDEAL, few Dutch customers. And iDEAL is turning into Wero. What that means for a shop selling into the Netherlands.
- What does an SEO specialist do? Tasks, cost and choiceThey get your site ranking for the terms your buyers use. But what do they actually do each month?
- Custom website or WordPress: which is right for you?WordPress runs a large part of the web. A custom site carries no theme or plugins along.
- Google Analytics 4 setupEight steps from an empty account to conversions you can trust in the EU and UK.
- Google Business Profile add managerGive your team or agency access without sharing your password, and keep ownership yourself.
- Freelancer or agency for your website?A freelancer is often cheaper, an agency has more in-house. The real difference shows after launch.
- Lightspeed pricing in BelgiumThree products, each with its own plans. What you pay depends on which you combine.
- Build your website yourself or hire someone?With a website builder you have a site in a weekend. When does that cost more than it brings?
- Wix or WordPress for a business site?Both build a site without code. Still, they suit different kinds of business.
- SEO specialist hourly rateFreelancers and agencies in Belgium next to European and global figures, and why the hour tells you least.
- Starter grant in LeuvenLeuven's grant also paid for marketing and a website. It is on hold; this is what you do in the meantime.
- Switching from Lightspeed to ShopifyThe online shop moves in a week. The question that decides everything: where does your till end up?
- Dutch vs Flemish wordsYou order a Dutch translation and sell in two markets. Same language, different words, and a reader who notices in two sentences.
- How much does SEO costAn audit, a monthly retainer or paying per text. What each model costs, and what you own after a year.
- Shopify migrationProducts move easily. Your URLs, customer accounts and order history need a plan.
- Shop front grants in FlandersFlemish cities pay towards a better shop front, a better building and a filled shop window. This is what runs in 2026.
- Digital marketing agency costHourly, monthly or per project: the model shapes your yearly bill as much as the rate does.
- Website hosting costThe promo price is in large print. The renewal price, the one you pay for years, sits underneath.
- Website maintenance cost per yearAfter the build, a bill comes back every year. How big it is depends on how the site is built.
- Selling online in BelgiumA small country with two markets in it. Language, Bancontact and a few Belgian rules decide whether a shop from abroad sells here.
- Website design cost UKFrom a few hundred pounds for a template to tens of thousands for a shop. The price follows the scope, not the postcode of the supplier.
- Developer day rate UKA contract software developer in the UK asks a median of 525 pounds a day. What that buys, and how it stacks up against an employee or a fixed quote.
- Copywriter rates per hourSome charge by the hour, some by the word or the day. What counts is the price of a finished text.
- Cheap website designA cheap site can be perfectly fine. As long as you save on the right things and keep the rest.
- Social media image sizes 2026Per platform the size, the ratio and where text stays safe. Plus empty frames to download.
- How much does Google Ads costYou set the budget yourself. What a click costs in your sector, and how much Google needs before it learns.
- Website for export businessA buyer abroad decides from your site whether to send a request. It has to answer in their language, with their documents and their terms.
- What is technical SEO?The best copy does not help if Google cannot find your page or shows the wrong version.
- Webflow or WordPress: which fits your site?Designers love Webflow, publishers love WordPress. Where does the real difference sit?
- How much does Shopify costThe plan is the smallest line on the bill. Build, apps and payment fees decide your three-year total.
- WordPress website costThe software is free. You pay for everything around it, and part of that bill comes back every year.
- Country domain vs .comIt sits on your site, your email and your van. You pick it once and live with it for years.
- Create a Google Business Profile and make it strongYour profile in Google Maps brings customers from nearby, often faster than your site. Here is how to set it up.
- Is a website worth it?A website returns what it brings in customers. With four numbers you work out how much that is.
- Corporate video costA short company film starts around 1,500 euros; a brand film with a full crew runs into tens of thousands.
- Hire a freelance marketerThe same sixteen hours a week cost very different amounts, and buy very different things.
- How to choose a web design agencyThree quotes, three prices far apart. Here is how to compare them on what you actually get.
- Local SEO tipsTwelve tips in the order they pay off, with what each one costs you in hours.
- How much does a website cost in Europe?A few hundred euros or well over 15,000. What drives the price, what follows, and where you land.
- How to improve SEO on your websiteStart with titles, indexing and internal links. Everything else comes after.
- Social media management pricingFrom 300 euros with a freelancer to 5,000 with an agency. Posts and channels set the price.
Tools
- Engagement rate calculatorEnter reactions, comments, shares and saves. You get three formulas next to the public benchmark.
- What CMS is this site using?Your own site or a competitor's: platform, version, theme and page builder, read from the page itself.
- Hreflang tag generatorEnter the language versions of a page and get the annotations in three formats, checked against the mistakes Google most often ignores.
- ROAS calculatorYour ROAS, the break-even ROAS from your margin, your POAS and the target ROAS to set in Google Ads. For sales or for leads, with EU VAT and small business exemptions.
- SSL checkerType your address. See the expiry date, both host names, the https redirect and what the new limits ask of you.
- SEO checkerYour page read the way Google reads it: fourteen parts, a score that says what comes first, and for each finding what to do next. Built for sites in more than one language.
- Website speed testHow fast your server answers a visitor in Europe, how heavy your page is, and what to fix first.
- Website not showing on Google?Seven causes checked on your page, with what to do next and how long Google takes.
- AI crawler checkerYour robots.txt read the way eighteen crawlers read it, and whether ChatGPT, Claude and Perplexity can cite you.
- SERP preview toolSee where Google cuts your title and meta description, measured in pixels rather than characters, and whether your search term survives the cut.
- Google review QR codeYour direct review link, a QR code to print for the counter, the invoice or the van, a request for e-mail or WhatsApp, and a check of your own wording against Google's rules.
- DMARC checkerType your domain. See who may send for it, whether your mail is signed, and what happens to forgeries.
- Google Ads budget calculatorEnter the leads you want, or the budget you have. You get the clicks, the monthly and daily budget, the cost per lead and what a new customer costs you.
Questions
- Is SEO dead?What AI answers do to clicks, why their sources still come from search results, and what a business in Ghent did with that in five weeks.
- Why is WordPress so slow?What happens on the server on every visit, which symptom points to which cause, and what to fix first.
- What does a web designer do?Web designer, developer, copywriter or agency: who does what on a new site, how many hours each role takes, and who you need.
- Why is my online store not selling?The three places where visitors drop off, how your own analytics tell you which one is yours, and what to fix first.
- How long does it take to build a website?Where the weeks really go, what you do in that time, and what puts a site live sooner or later.
- Is Google Business Profile free?What Google charges for and what not, where the real cost sits, and how to spot the callers selling you something that costs nothing.
- Is Shopify free?What the trial covers, what you pay per month and per payment afterwards, and when a dearer plan works out cheaper.
- Can I buy Google reviews?What Google and the law say, what happens to bought reviews, and how to get more real ones quickly and honestly.
- Google Business Profile without an addressYes, as a service-area business. How to set it up, and how to stay within Google's rules.
- Moving a website to a new hostWhat moves and what does not, the order to do it in, and where a move costs you your Google rankings.
- Can I remove Google reviews?Which reviews Google takes down, how to report and appeal, and how to reply to a review that stays.
- Is WordPress safe?Where the vulnerabilities really sit, how fast they get exploited, and what a safe WordPress site takes per month.
- Is Google Ads free?What you pay for and what not, what the credit for new advertisers is worth, and for whom Ad Grants is really free.
- How long until my website shows on Google?The difference between being in Google and being found, what Google itself says about the wait, and what to do when a page is still missing after a month.
- How to transfer a domain nameThe transfer code, the records you set up in advance, and what breaks when you forget one.
- Do I need an SEO specialist?Who can do it themselves, what you do in four hours a month, and the sum that says when a specialist pays for itself.
- How does Google Ads work for local businesses?The choices you make, how Google decides who ranks first, and what ten enquiries a month cost when you work backwards.
- Google Business Profile verification failingGoogle picks the method, but the reason it fails is almost always something you can fix yourself.
- Why are my emails going to spam?Usually it is three lines in your DNS, rarely your wording. Here is how to find which.
- Is an online store worth it?Three numbers decide: your fixed costs per month, what you keep per order, and how many visitors those orders take.
- Google Business Profile not showing?How to tell in ten minutes whether Google hides your profile or just prefers someone else, and what to do in each case.
- Why are Google reviews disappearing?The reasons Google names itself, which reviews come back and which do not, and how to keep your best customers' reviews from vanishing.
- How long to build an online store?Where the weeks go, what you have to deliver yourself, and how to hit a fixed launch date.
- Best time to post on social mediaTuesday to Thursday afternoons, on average. Your own numbers beat any average.
- Do I need a website for my business?When a site of your own makes the difference, when a profile is enough, and how many customers a site must bring to pay for itself.
- How to use social media for businessWhich channel fits which customer, what a month of posting costs in hours, and when ads win.
- What is a good CTR in Google Ads?What the number says, the averages per industry, what 3 against 6 percent costs, and what to do when you are below.
- Best time to post on LinkedInTuesday to Thursday, late morning to late afternoon, in your buyer's own time zone.
- Is Wix free?What you get without paying, which plan a business site starts on, and what Wix really costs over three years.
- Is WooCommerce free?What really costs nothing, what you pay to keep a store running, and for whom that ends up cheaper than Shopify.
- Can I build my own online store?A plan for one weekend, what it really costs you in hours and euro, and the parts where you are better off with help.
Glossary
- What is search volume?Where the number comes from, why it looks too small or too big in a small market like Belgium, and how to turn it into customers.
- What is noindex?Where the rule belongs, where it does not, and the robots.txt mistake that makes it invisible.
- What is influencer marketing?A local food creator showing your restaurant to five thousand people who trust her can do more than an ad. When that works, what it costs, and the disclosure rules that come with it.
- What is CPC?The price of a click is set in an auction you never see, and the highest bid rarely wins it. How that auction works, and how to tell whether your clicks are too expensive.
- What is ROAS?How much revenue one euro of advertising brings back, why that number says nothing without your margin, and where ad platforms flatter it.
- What is GEO?Ask an assistant which payroll provider suits a restaurant in Ghent and you get three names. Whether yours is one of them depends on what the assistant can find, read and trust.
- What is a title tag?The headline Google puts above your result. How much room you get, when Google replaces it, and how to write one that holds.
- What is SEO?What Google does with your page, which work belongs to it, and how one business went to 1,593 search terms in five weeks.
- What is schema markup?A few lines of code that tell Google who you are, what you sell and when you are open, and what that still earns you today.
- What is a featured snippet?The top of Google increasingly shows an answer rather than a list of links. When that answer comes from your page, when Google writes it itself, and what either does to your traffic.
- What is lead generation?Builders, accountants and software firms rarely sell in one click. They sell in a conversation. How to make sure that conversation happens, and why not every lead is worth a customer.
- SEM meaningWhat you pay to stand at the top of Google, why the highest bid does not always win, and when paid search beats SEO.
- What is headless CMS?Your editors keep a familiar place to write, and the website becomes a separate, fast product. When that split pays for itself, what it costs per month, and when you need no CMS at all.
- What is CPM?On social platforms you do not buy clicks, you buy attention in a feed, priced per thousand views. Who sets that price, what it is in each market, and why a cheap CPM can still lose money.
- What is core web vitals?Google does not judge your site by how it feels on your office laptop, but by how it feels to the slowest quarter of your real visitors. Three numbers, their limits, and what they cost you.
- What is Next.js?What the framework does on top of React, how a static export reaches your visitors, and the honest answer on whether it helps your Google rankings.
- What is a 301 redirect?Relaunches and domain merges are where companies quietly lose years of search traffic. The fix is a list of old and new addresses, made before launch day.
- What is a sitemap?A file with every address that belongs in search engines. Who needs one, what goes in it, and what Google simply ignores.
- What is CPA?Click-through rate and cost per click describe your ads. CPA describes your business: what one lead or sale costs, set against what it earns you.
- What is retargeting?How a visit becomes an audience, why the cookie banner decides everything in Europe, and where retargeting stops working.
- What is zero click search?Google answers more and more itself. Buyers still see you; they just click less.
- What is a backlink?The one part of SEO you cannot do on your own site. Which links help a company entering a new market, where they come from, and why the offers in your inbox cost more than they return.
- What is a canonical tag?To you it is one page. To Google it can be eight addresses that split your links between them. The line of code that tells Google which one counts, and when it is the wrong tool.
- What is search intent?Why Google answers the same words with a guide one day and a shop the next, and how to build the right page for each term.
- What is CTR?Of everyone who sees you in Google or in a feed, how many click? The number that shows whether your promise matches what people were looking for, and where you leave visitors you already earned.
- What is conversion rate optimization?More enquiries from the traffic you already pay for. Where sites lose their visitors, why most smaller companies should watch rather than test, and what changes when you sell abroad.
- What is domain authority?"We will take your DA from 12 to 30" appears in many SEO proposals. What that score is, why Google has never heard of it, and which numbers do tell you whether SEO is paying off.
- What is a wireframe?Why a page starts as grey boxes, how a wireframe differs from a mockup and a prototype, and what it saves you.
- What is duplicate content?Google does not punish duplicate text, yet it still costs rankings. Where it comes from, why near-identical country and city pages are the biggest risk, and how to find it in an hour.
- What is hreflang?An Irish buyer landing on your US pricing, or a German page that never appears in German results. How a few lines of code send each searcher to the version meant for them.
- UX meaningWhat user experience covers, why it reaches far beyond a good-looking screen, and how to measure it on your own quote form.
- What is a lookalike audience?Instead of guessing who your next customer is, you show the platform who your last customers were. How that works on Meta and Google, how large the audience gets, and why consent decides its quality in Europe.
- What is alt text?Some of your visitors hear your website instead of seeing it. For them, every image is either a useful sentence, a file name, or silence.
- What is a meta description?When Google shows your own line, what it returns in clicks, and how to write one that earns the click.
- What is UTM?What the parameters behind a link do, how to measure an email, a post and a printed QR code apart, and where tagging goes wrong.
- What is server side tracking?More control over what leaves your site. No licence to track without consent.
- EEAT SEONo tool can tell you your E-E-A-T, because Google does not calculate one. What it does have is a team of human raters asking four questions about your page, the same ones a cautious buyer asks.
- What is Google Tag Manager?One box for all your tracking codes. Handy with three tools, overkill with one.
- What is content marketing?Ads stop the day the budget runs out. A page that answers your buyer's question keeps bringing visitors next year. Which content does that, with figures from our own work.
- What is Meta pixel?What the code measures, why it may only load after consent in Europe, and how two events per kind of customer make better campaigns.
- What is an SSL certificateWhat the certificate behind the padlock does, what it costs, and why from 2029 you renew it about every seven weeks.
- SPF DKIM DMARC explainedThree lines in your DNS that together say: this email really is from us.
- What is a landing page?Someone clicks your ad for window replacement and lands on your homepage, where they have to start looking. Some never find the way. What a page with a single goal does differently.
- What is performance marketing?How you pay per click, lead or sale, what a lead may cost you, and where steering on numbers loses customers.
Comparisons
- Wix vs ShopifyThe plans differ by one euro. What each order costs, especially with local payment methods, differs far more.
- Wix vs SquarespaceTwo builders for doing it yourself. They differ in price, in language and in what you can take with you.
- Combell alternativesCombell is from Ghent and hosts more than 400,000 customers. When do you choose something else?
- Werkspot alternativesWerkspot is Dutch only. Where tradespeople in Belgium find work, and what each route costs per lead.
- Airbnb vs Booking.com for hostsBoth take roughly a sixth of a booking. The difference is how, when, and what you get for it.
- Joomla vs WordPressIf your site still runs Joomla 3 or 4, it no longer gets security fixes. That settles the question.
- SEO vs GEOOne gets you into search results, the other into an AI assistant's answer. They overlap more than GEO sellers admit.
- Alternative to WixPeople leave Wix for a reason. That reason picks the alternative, not the monthly price.
- Lovable vs WordPressLovable writes your site from a chat, WordPress assembles it from a theme and plugins. They fail in different places.
Templates
- Content calendar templateA row per week of 2026 and 2027, with the public holidays of Belgium, the Netherlands, the UK and Germany side by side. You add the topic, the channel and the status.
- Social media plan templateGoal, audience, pillars and rhythm on one sheet, with the formats and limits per channel and filled-in examples for a B2B company and a local bakery.
- Competitor analysis templateSix channels, four competitors, a score per channel and your gap to the strongest.
- SEO checklistFirst whether Google can find you, then what each page says, then speed, links and the extra layers. Each check with the tool that tests it.
- Marketing plan templateGoal, audience, message, channels and rhythm on one page, with a budget per channel that adds itself up.
- Website brief templateThe brief we ask for before we quote. Five questions move the price most; they carry a euro sign.
Research
- Ghent businesses onlineGhent does slightly better than Belgium as a whole, but half the sites still lack a description or a heading.
- Page speed statistics BelgiumTwo in three small business sites load fast enough. WordPress sites wait longest for their server.
- SEO statistics Belgium 2026The tech is in place, the findability is not. Over half lack a meta description or a main heading.
- Social media usage BelgiumFacebook still has the reach, Instagram has the young. What it means for a brand entering Belgium.
Blog
- Christmas marketing ideas for small businessesTwelve ideas that fit a small budget, a calendar to 2 January, and the EU price rules.
- How to use Google Search Console for SEO, step by stepGoogle's free tool shows how Google sees your site. Set it up, read it, and turn it into decisions.
- Business new year wishes: examples for clients in 2027Twelve example messages, the moment they get read and the channel that fits who you are writing to.
- Corporate photoshoot ideas: one day, months of imagesA shot list, a day plan, consent from your team, and what to do with the images afterwards.
- Instagram algorithm 2026: how it ranks and how to resetFour rankings in one app, a reset button and a topic list you control. What it means for a business account.
- SEO trends 2027Three shifts with evidence, no guesswork. Checked against what Google says and what we measure.
- How to write a newsletter people read: format and EU rulesA subject line that opens, a format that reads, a worked example, and the EU rules before you send.
- Keyword research: a free method for European marketsA six-step method with free tools that ends in a map: which search term belongs on which page, in which language.
- Website migration SEO: move without losing rankingsA new site, a new domain, new languages or a new structure. How to switch without losing your visitors.
- About us page examples: a structure that builds trustOne of the most visited pages on any site. A structure, examples per type of business, and what must be on it.
- LinkedIn algorithm 2026: how the new feed ranks postsLinkedIn rebuilt its feed on language models in March. What it measures now, and how to write for it.
- LinkedIn company page: create one that wins buyersA page takes ten minutes to create. A page that convinces a buyer abroad takes an hour more. Both, step by step.
- Digital marketing trends 2027Six shifts with a date, and the EU detail a US trend list leaves out.
- Google algorithm updates 2026Two core updates, four spam updates and one for Discover, with the dates and what they meant for sites.
- Social media trends 2027: what changes in EuropeNot guesses: what the platforms and the EU changed in 2026, and how to plan your 2027 around it.
- Black Friday 2026 Europe: rules and plan for online shopsThe dates, the EU rules on discounts and a plan per week, so your offer sells without eating your margin.
- Website in French and DutchLessons from sites we built in Dutch, French, English, Turkish and German, for companies entering the Belgian market.
- How to write a blog post for SEO that Google showsOne question, a complete answer and proof from your own work. How to build an article that gets found.
- Marketing calendar 2027: dates for Europe and BeneluxHolidays, school breaks, sales and offer days of 2027, with when to start each campaign, for Belgium and beyond.
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