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What the generator does
This Impressum generator turns your company details into the legal notice that German visitors, customers and competitors expect on a commercial website. Choose your legal form, fill in the fields in English, and the tool writes the Impressum in German with the headings German readers know: Angaben gemäß § 5 DDG, Vertreten durch, Kontakt, Registereintrag, Umsatzsteuer-Identifikationsnummer, and where they apply Aufsichtsbehörde and the person responsible for editorial content. Next to each part it says in English what that part is for.
The tool checks what section 5 of the Digitale-Dienste-Gesetz asks: a full postal address, an email address, a second fast channel, the people who represent a company, the register and number for a registered company, and a VAT ID in the right shape. It flags what is missing before you copy anything. It runs in your browser; nothing you type is sent to us or stored anywhere but the address bar, so you can share the link with a colleague.
What the law asks and why, including how foreign companies are treated, is in our guide to Impressum requirements.
Fields, and how to fill them
| Field | What to enter | Common mistake |
|---|---|---|
| Legal form | your form; a company outside Germany uses its own (BV, NV, SRL, Ltd, LLC) | translating a foreign form into a German one |
| Name | the name as registered, or your full name as a sole trader | a brand or trading name only |
| Address | street, number, postcode and city where documents can be served | a PO box |
| Represented by | the managing directors or partners, full names | leaving it out for a GmbH or a foreign company |
| Email and phone | an address that is read, and a phone number | only a contact form |
| Register | the court and HRB number in Germany, or your register at home | leaving out the number |
| VAT ID | your VAT identification number, if you have one | your tax number instead of the VAT ID |
| Editorial content | the person responsible, if you publish a blog or news | missing on a site with a blog |
For a Belgian company the register is the Crossroads Bank for Enterprises (Kruispuntbank van Ondernemingen) and the number is your company number; the VAT ID is the same number with BE in front. A Dutch company gives its Chamber of Commerce (KvK) number; a UK company its Companies House number.
Where the Impressum belongs on your site
One click from every page, under its own name
- Impressum
- who runs the site, section 5 DDG
- Datenschutz
- the privacy policy, GDPR
- AGB
- terms and conditions, with the withdrawal notice
Courts accept a footer link named Impressum or Kontakt; a notice tucked inside the privacy policy has failed. Social media profiles link to the same page.
Where to put the result
Paste the text on its own page called Impressum, and link that page from the footer of every page of your site. Social media profiles used for business link to the same page. Keep the Impressum, the privacy policy (Datenschutzerklärung) and the terms (AGB) on separate pages; each has its own legal basis, and German visitors look for each under its own name.
The HTML button gives you headings and paragraphs ready for a page builder or a static site. If your site runs in several languages, the German version of the Impressum is the one that counts for German visitors; an English version next to it can help others.
What the generator does not do
- It does not judge whether your activity needs a licenceor falls under a regulated profession. If it does, name the supervisory authority, the chamber, the professional title and where the professional rules can be read; ask your chamber if unsure.
- It does not write your privacy policy or your termsThose are separate texts; a shop selling to German consumers also needs a withdrawal notice and the other items in selling online in Germany.
- It does not replace legal adviceIt follows the wording of section 5 DDG and section 18 of the Interstate Media Treaty as they stood on 24 October 2026. If your situation is unusual, or you received a warning letter, have a lawyer look at it.
Companies from outside Germany
A company established in another EU country falls under its home rules on provider information, but German customers and competitors still look for a page called Impressum, and most EU sellers add one in German. A company from outside the EU, such as a UK or US business aimed at German customers, falls under the German rules directly. In both cases, choose "Company outside Germany", write your legal form as it is called at home, and give your home register and number. Belgian companies also show their company number on the site under Belgian law; see company number on your website.
Example: a UK limited company
A UK company selling to German customers chooses "Company outside Germany" and enters Ltd as its legal form. The generator then writes the company name with Ltd, the registered office address with Vereinigtes Königreich as the country, the directors under Vertreten durch, Companies House as the register with the company number, and the UK VAT number if it has one. A UK company that has registered for VAT in Germany, for example for stock in a German warehouse, also lists its German VAT ID.
| Detail | For a UK Ltd | For a Belgian BV | For a German GmbH |
|---|---|---|---|
| Legal form after the name | Ltd | BV | GmbH |
| Represented by | the directors | the managing director | the Geschäftsführer |
| Register | Companies House and the company number | Crossroads Bank for Enterprises and the company number | the local court (Amtsgericht) and the HRB number |
| VAT ID | GB number, and a German one if registered | BE plus ten digits | DE plus nine digits |
Keeping your Impressum current
An Impressum goes stale quietly. Update it the day something changes in your register entry: a new director, a move, a change of legal form, a new VAT registration. Put a reminder next to your annual accounts, and check the page when your website changes hands. A wrong detail can draw the same warning letter as a missing one.
Impressum generator questions
Is the generated Impressum legally valid?
It contains the details section 5 DDG asks for, in the form German readers expect. Whether it is complete for you depends on what you fill in, such as a licence or a regulated profession; check it against your register entry.
Does the tool store my company details?
No. It works in your browser. Your input lives only in the address bar of your browser, so you can share the link if you want to.
Can I use it for Austria or Switzerland?
The core details match, but Austria adds a media law disclosure and Switzerland has its own rule for online shops. Use the result as a base and add what the guide lists for those countries.
Why is the Impressum in German when the page is in English?
Because German visitors and courts read it. The notes beside each part explain it in English.