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Web design Brussels

Web design in Brussels

Web design in Brussels for a multilingual firm: the English services page of kalaw.eu, a site we built in four languages

10,000

euros, the most the Brussels digitalisation grant pays towards one project

A site that speaks to Brussels in French, Dutch and English, without three sites to maintain.

Brussels reads in three languages

Web design in Brussels starts with a question most cities never ask: which language does your customer search in?

The Brussels-Capital Region has two official languages, French and Dutch, and a working language that half the city uses on top of those: English. About 1.25 million people live in its 19 municipalities, and at the end of 2025 some 125,226 companies had their seat there. A plumber in Schaerbeek, a law firm near the European quarter and a design studio in Saint-Gilles all have customers who search in a different language from the one they speak at home. This page covers what a site for a Brussels business needs, how you set up the language versions so Google shows the right one, what each extra language costs in the market, and how the Brussels digitalisation grant can pay part of it.

Who you are building for

The companies in the region are not a typical European mix. Professional and technical services are by far the largest group, and information and communication makes up 8.5 percent of all firms, half again as much as across Flanders.

Companies in the Brussels Region, end of 2025Number
Professional, scientific and technical services33,634
Trade and car repair16,884
Construction15,418
Information and communication10,601
Administrative and support services7,669
Hotels, restaurants and cafes7,239

In 2025, 14,659 new companies registered in the region and 11,364 stopped. That is a market where a new firm has to stand out from day one, in more than one language.

French, Dutch, English: which first

There is no single right answer, but there is a right order for your business. Look at who already contacts you and in which language, then use this:

  • Choose French and Dutch ifyou serve local residents or the public sector. The region expects both, and a Dutch-speaking customer notices when the Dutch version is a thin translation.
  • Choose French and English ifyour clients are international organisations, expats or other companies working in English. Many B2B firms in Brussels add Dutch later, for Flemish clients.
  • Choose all three ifyou sell across Belgium and to international clients. Then every page exists three times, each with its own title and description.

Whichever you pick, a translation button is not a language version. Google does not index the text a browser plugin translates, so someone searching in Dutch never finds the Dutch your visitors see. How to build real versions without maintaining three sites is covered on our page on multilingual website development.

One page, three versions, and each version points to the other two

  • fr-BEFrançais

    /fr/plombier-bruxelles

    Plombier à Bruxelles

    Intervention dans les 19 communes, devis en ligne.

    • nl-BE /nl/loodgieter-brussel
    • en /en/plumber-brussels
  • nl-BENederlands

    /nl/loodgieter-brussel

    Loodgieter in Brussel

    In de 19 gemeenten, offerte online.

    • fr-BE /fr/plombier-bruxelles
    • en /en/plumber-brussels
  • enEnglish

    /en/plumber-brussels

    Plumber in Brussels

    All 19 municipalities, quote online.

    • fr-BE /fr/plombier-bruxelles
    • nl-BE /nl/loodgieter-brussel

hreflang in the head of every version

An example with a made-up plumber. Every version has its own address and its own title in the searcher's language.

Hreflang, URLs and the default language

Google needs to know which version belongs to which reader. That is what hreflang does: every version lists itself and its siblings, so a French speaker in Ixelles sees the French page and a Dutch speaker in Jette the Dutch one. Three choices make or break it.

ChoiceWhat we recommend in BrusselsWhy
URL structureone domain with /fr/, /nl/ and /en/every link to your site helps all three versions
Default for visitors without a matchFrench, or English for an international audiencemost visitors in the region read French
Translated addresses/fr/plombier-bruxelles, /nl/loodgieter-brusseleach address carries the words of its language

Then there are the details people forget: the language switch should lead to the same page in the other language, not the homepage; forms, error messages and confirmation emails need translating too; and your Google Business Profile should match the language of the name your customers search for.

What each extra language costs

A second or third language is mostly translation and a second set of titles, descriptions and forms. The ranges below are what the market in Belgium asks, excluding VAT, for the base site.

Type of siteMarket range in BelgiumWhat a language adds
One-page site500 to 1,500 eurosone more page of copy and a switch
Company site with a page per service2,000 to 6,000 eurosevery page translated, titled and linked
Online store4,000 to 15,000 euros or moreproduct texts, checkout and emails
Hosting and domain50 to 300 euros a yearusually nothing, on one domain

For a Brussels site built by us, the starting point is 1,500 euros, and the quote after our first talk is one fixed price covering the languages you chose. To see how your own choices add up, use the website cost calculator; for the full breakdown read how much a website costs.

The Brussels digitalisation grant, checked against its own rules

The region pays 25 percent of eligible costs as a base, rising to at most 70 percent and 10,000 euros when your firm meets several criteria, such as being a starter. Each mission is at least 500 euros, at most two missions per calendar year, and at most six months long. Developing or technically upgrading your company website is one of the eligible missions. You apply through MijnBEW before the mission starts. The provider must have consultancy as main activity, be specialised in the field, have done it for at least two years and be independent of your firm. In August 2026 the region cut several business grants; the digitalisation grant stayed.

Can the grant pay for your website?

Read the conditions as a checklist before you sign anything. Your company must be an SME with at least one operating site in the Brussels Region, active in an eligible sector, with its annual accounts filed, and it must not have received more than 300,000 euros in de minimis aid over the current and previous two tax years. The mission must solve a one-off problem your team cannot handle in-house; ongoing maintenance does not count. And the provider must meet the consultant profile above.

We do not promise that a project with us qualifies: that is for the region to decide, case by case, on the provider's profile and the mission. If you want to apply, check your eligibility with the region's own tool first, then ask any provider, including us, to show how they meet each condition. Belgium's other regions have different rules; the Flemish side is covered in our guide to Flanders digitalisation grants, and the general question in are there website grants in Belgium.

Mistakes we see on Brussels sites

  • A Dutch version that stops after the homepageA Flemish customer clicks a service and lands in French. It reads as an afterthought.
  • One page with three languages stackedGoogle cannot tell which language the page is in, and none of the three ranks well.
  • An English site for a local tradeA plumber or a hairdresser in Anderlecht mostly gets calls in French. English can come later.
  • No price signalIn a city with this much competition, a visitor leaves for the firm that shows a starting price. Check what visitors see with our SEO checker and website speed test.

Our work in more than one language

We built sites in Dutch, French, English and Turkish for three Belgian firms: K&A Law, FK Boekhouding and Business Centrum. Each language has its own addresses, titles and search terms, and one place to edit prices and opening hours. For Business Centrum, the site was shown 46 times as often in Google within five weeks, going from 220 to 10,200 impressions a day, with 1,593 non-brand search terms on page one where there had been 13. Across all our clients, more than 1,700 such pages are online today.

None of those firms is in Brussels, and we say so. Our office is on the Sint-Baafsplein in Ghent, 57 kilometres and about 50 minutes by car from the Grand-Place, and 35 to 40 minutes by train. We do the first meeting at your office or online, and we come over for photos. The way we work is described under website design. If you need a client portal or internal tool next to the site, read software development in Brussels.

Brussels questions about a multilingual site

What does a trilingual website cost in Brussels?

In the Belgian market a company site costs 2,000 to 6,000 euros excluding VAT for the base version; each extra language adds translation and a second set of titles and forms, which depends on your word count. At VBS a custom site starts from 1,500 euros, with a fixed price per project after a first conversation.

Does my Brussels website have to be in French and Dutch?

For the marketing site of a private firm there is no general rule that it must exist in both languages, but most Brussels customers expect it. Start with the language most of your customers use and add the second as soon as you can maintain it properly.

Can the Brussels digitalisation grant pay for my website?

It can cover 25 to 70 percent, up to 10,000 euros, of a mission to develop or technically upgrade your company website, if your firm and your provider meet the conditions and you apply before the mission starts. The region decides each case.

How long does a site in three languages take?

A site in several languages usually takes six to twelve weeks, with one to two weeks per language for translating and proofreading. Your copy and decisions set the pace more than the build.

Website design

How VBS helps you with this

We build your site from design to copy, imagery and code, in one team, so that Google and your buyers find it and get in touch.

  • Design and copy built on your buyers' questions
  • Fast, multilingual when you need it, at a fixed price
  • Forms, cookieless analytics and hosting on AWS

How we approach it is on our page about Website design.

A Brussels site in the right languages?

Tell us who your customers are and which languages they write in. We will say which versions you need first.

Optional, if you prefer a call.

What do you want to achieve, and what is already there?

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