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Guide

Shop front grants in Flanders: what each city pays for facades, renovation and vacant units

Flemish cities pay towards a better shop front, a better building and a filled shop window. This is what runs in 2026.

By , COO

7 min read
Shop front grants in Flanders: the core shopping streets of Roeselare on OpenStreetMap, the city that pays up to 20,000 euros
On this page
  1. 01What each city pays
  2. 02What has ended
  3. 03Who the grant is for
  4. 04What a new shop front needs online
  5. 05Worked example: a new shop front in Ninove
  6. 06Your application in six steps
  7. 07What counts as works, and what does not
  8. 08Who to call first
  9. 09Five mistakes with a shop front grant

Where things stand in October 2026

Many Flemish cities pay 25 to 60 percent of the renovation of a shop building in their centre, up to amounts of 5,000 to 20,000 euros. Ghent, Wetteren and Maasmechelen no longer accept new applications. You nearly always apply before the works start, and the building must sit inside the marked retail core.

A shop front grant in Flanders is a city subsidy for work on a shop or restaurant building in the centre: a new facade, a better layout, merging two units, making the building more energy-efficient, or a separate entrance to the floors above. Cities pay it to keep their shopping streets attractive and to bring down vacancy. If you buy or rent a building in a retail core, or renew your shop, you can often cover part of the works with it. In Dutch you will see it called a *premie handelspand* or *gevelpremie*.

This guide sets side by side the grants of the cities that have one, with their status in October 2026, and says what has ended. It is written for owners and tenants who are new to Belgium, so it also covers the steps around the grant that local shopkeepers take for granted, like the planning permit. If you are opening a new business, the grants for starters are in our guide to starter grants in Flanders.

What each city pays

CityPercentageMaximumFor what
Roeselare25 percent7,500 to 20,000 euros, by floor arearestyling the fit-out and interior, once every six years
Halle50 percent5,000 shop front, 10,000 separate entrance, 15,000 merging unitsthe amounts can be combined
Genk50 percent10,000 euros per buildingcommercial occupancy, embellishment and upgrades, neighbourhood shops too
Ninove50 percent7,500 shop front, 5,000 layout, 5,000 energyat least 1,500 euros of works per category
Lommel50 percent6,000 shop front, 6,000 interior of a vacant unitthe regulation runs until 31 December 2026
Lokeren60 percent5,000 eurosone category: shop front, living above shops or making a unit fit for use
Brugesflat rate10,000 euros extrafor a starter in a vacant unit on the town centre management list
Lierflat rate8,000 eurosfor anyone filling a vacant retail unit
Eekloper regulationper regulationshop front in zone A and B, adaptations and sustainability in zone A

Turnhout has its own premium schemes for merging units, renovation, shop fronts and living above shops; the amounts are in the city regulation. Other cities and municipalities may have a grant that is not listed here; ask the local economy department of your municipality.

What has ended

CityStatusWhat you can still do
Ghentthe subsidy for renovating and embellishing retail premises was scrapped on 31 December 2025the subsidy for retail initiatives, for joint actions with other traders
Wetterenthe budget is used up, no more applicationsask the municipality whether a new budget is coming
Maasmechelenapplications are no longer possibleask the municipality whether a new call is coming

Maasmechelen paid its grant with support from VLAIO, the Flemish business agency: Flanders co-funded municipal grants for embellishing and greening shop buildings. What Ghent still pays traders is in our guide to the starter grant in Ghent.

Who the grant is for

The conditions look alike from city to city:

  • The building is in the retail coreas the city marks it. In Maasmechelen it even came down to a handful of streets.
  • You are the owner or the operatorMost cities accept both; a tenant sometimes needs the owner's consent.
  • You apply before the worksLokeren wants an approval in principle before you start; Ninove works in two steps: first the application, then the invoices after the works.
  • A licensed contractor does the workLokeren and Genk ask that the works are carried out by a contractor or a qualified tradesperson.
  • The shop stays openAfter the grant, the building usually has to be run as a shop for a number of years; Lommel asks for three.

What a new shop front needs online

A renovation changes how your shop looks, but Google Maps and your site often show the old front for months. A customer looking for the old photo walks right past you. Do three things as soon as the works are done:

  1. New photos in your Google Business Profile. Front, window, interior, in daylight. How to keep your profile up to date is in create a Google Business Profile.
  2. Update your site. The photos on your homepage and contact page, and your opening hours if they changed. A site you cannot update yourself is a reason to have a website built that lets you.
  3. Announce the reopening. A reel of the works and the result, a post with the date, an offer for your regular customers. How social media works for a shop: how to use social media for business.

If your customers include expats or tourists, update the English text on your profile and site as well; a renovated shop is a good moment to add a second language.

The maximum per city

What a city pays towards your shop front or building

  • Roeselarerestyling, 25 percent, above 400 m²20,000

  • Hallemerging units, 50 percent15,000

  • Genkoccupancy and embellishment, 50 percent10,000

  • Brugesextra for a vacant unit on the list10,000

  • Ninoveshop front, 50 percent7,500

  • Lommelshop front, 50 percent, until end 20266,000

  • Lokerenrenovation in the retail core, 60 percent5,000

  • Ghentended on 31 December 20250

  • Wetterenbudget used up0

Euros, maximum per kind of work

Ghent scrapped its retail premises subsidy; Wetteren and Maasmechelen no longer accept applications.

Worked example: a new shop front in Ninove

A clothes shop in the centre of Ninove renews its shop front for 12,000 euros and has the layout changed for 6,000 euros, both excluding VAT.

WorkCost excl. VAT50 percentMaximumGrant
Shop front renovation12,0006,0007,5006,000
Better layout6,0003,0005,0003,000
Total18,0009,000

The same works in Lokeren would earn 60 percent, but at most 5,000 euros and for one category; in Roeselare it is 25 percent of a restyling, up to 7,500 euros for a shop under 200 m², and only if the shop has been in the core shopping area for six years.

Your application in six steps

  1. Check that your building is in the retail core. Every city has a map in the annex to its regulation.
  2. Get quotes from a licensed contractor, per kind of work: shop front, layout, energy. Cities count per category, with a minimum and a maximum.
  3. Apply for the permit you need. A new shop front, a shop sign or a change of use often needs an environmental permit (*omgevingsvergunning*), the Flemish planning permit.
  4. File your grant application before the works start, with the quotes, photos of the current state and proof that you own or run the shop.
  5. Carry out the works after approval. Keep invoices and proof of payment, excluding VAT and split per category.
  6. Request payment with the invoices and photos of the result. Some cities only pay while budget remains; do not count the grant in your financing.

What counts as works, and what does not

Usually countsUsually does not count
painting, rendering or renewing the shop front, exterior joinery, ambient lightingstock, till, furniture you take with you
a better layout, merging units, a separate entrance to the upper floorsDIY work without an invoice from a tradesperson
insulation, glazing, a heat pump or ventilationworks that started before approval
fitting out a vacant unit, in Lommeladvertising, a website, promotion

Who to call first

Every city has an economy or local economy department, sometimes with a town centre manager, who can tell you beforehand whether your building is in the zone and which works qualify. Call or email that department before you ask for quotes: it saves you an application that gets turned down. If you do not speak Dutch, write in English and ask for a short call; the regulation itself will be in Dutch, so have your contractor or accountant read it with you.

Five mistakes with a shop front grant

  • Starting before approvalWorks that have already started do not qualify in most cities.
  • Not checking the zoneA building just outside the retail core gets nothing.
  • Forgetting a permitA shop front, a sign or a change of use often needs an environmental permit; apply for it before the grant.
  • Doing the work yourselfCities that ask for a licensed contractor do not pay for DIY.
  • Not keeping the invoicesThe grant is calculated on invoices excluding VAT, with proof of payment. What is missing does not count.

To find out whether your investment also brings a tax benefit, for example through the investment deduction, ask your accountant; the Flemish side is in digitalisation grants in Flanders.

Questions about grants for shop buildings

Can I get a shop front grant as a tenant?

In most cities, yes, as the operator of the shop. For work on the building itself, some cities ask for the owner's consent.

Can I combine a shop front grant with a starter grant?

That depends on the city. Halle and Lommel allow combinations within their regulation; Genk does not allow a combination with other city subsidies for the same purpose.

Does a shop front grant also pay for my website or advertising?

No. These grants go to work on the building. For marketing, a few separate starter grants exist, as in Waregem and Deinze.

Is there still a grant for shop buildings in Ghent?

No. The City of Ghent scrapped its subsidy for renovating and embellishing retail premises on 31 December 2025. The subsidy for joint retail initiatives still runs.

Website design

A new shop front, online too

After a renovation your shop looks different, but online the old front is often still there. VBS photographs your renewed shop, puts the images in your Google Business Profile and on your site, and makes a reel for the reopening, so customers recognise you when they are standing at your door.

  • New photos of your front and interior
  • Your profile and site updated
  • A reel and a post for the reopening

How we approach it is on our page about Website design.

Your renewed shop in the picture

After the works, let us photograph your front and interior and update your profile and site.

Optional, if you prefer a call.

What do you want to achieve, and what is already there?

We only use your details to reply to you.