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Web design Ostend

Web design in Ostend (Oostende)

A city with two economies: the seafront sells to guests, the port to companies around the North Sea.

Web design for holiday rentals: the pool of Villa Lidia, a villa whose booking site we built, where guests book direct

Two Ostends in one city

Web design in Ostend starts with the question which Ostend you sell to. There is the coast: the seafront, the Kapellestraat, the restaurants, the flats let by the week, the bike rental at the station. And there is the port: 658 hectares where companies work on offshore wind, aquaculture and logistics, with clients in Denmark, the Netherlands and the United Kingdom. A site that works for one does not work for the other.

Both sides attract people who work in English. The offshore wind and maritime firms in the port hire engineers and technicians from across the North Sea, and their clients read English first. At the seafront, owners from abroad run flats, guesthouses and restaurants for guests who rarely speak Dutch. This page is written for both.

At the end of 2025, 6,341 companies had their seat in Ostend. The split shows the two sides of the city: many professional services and shops, but also 701 restaurants and cafés and 367 companies in arts, entertainment and recreation, well above what you would expect in a city of that size.

Companies in Ostend, end of 2025Number
Professional and technical services1,098
Retail and car repair1,000
Hospitality701
Construction661
Other services495
Arts, entertainment and recreation367

In 2025, 654 companies started and 641 stopped: a city where almost as many businesses open as close every year. Whoever opens has to be findable online at once, because a guest looking for a terrace in July decides on their phone.

From the seafront to the port: three kinds of site in one city

  • The seafrontrestaurants, rentals, bikes

    • Booking or reserving: Needed
    • Menu, hours, route: Needed
    • French and German: Needed
    • English: Often useful
    • Quote or B2B: Rarely needed
  • The centreshops around the Kapellestraat

    • Booking or reserving: Often useful
    • Menu, hours, route: Needed
    • French and German: Often useful
    • English: Rarely needed
    • Quote or B2B: Rarely needed
  • The portoffshore wind, aquaculture, logistics

    • Booking or reserving: Rarely needed
    • Menu, hours, route: Rarely needed
    • French and German: Often useful
    • English: Needed
    • Quote or B2B: Needed

Our advice per zone. A business that sells in two places combines them.

On the seafront: the site as a till

A guest at the sea searches short and practical: is there a table, what does a flat cost in August, where can I rent a bike. Your site has to answer those questions before they are asked.

  • A menu as text, not as a photoGoogle does not read a photo of your menu, and nor does a German guest with a translation app. How to build a restaurant site is on restaurant website.
  • A calendar that is rightFor rentals the availability calendar is the most important part. Let it take over the Airbnb and Booking calendars, so you never let the same week twice. How that works for a flat at the sea is on direct booking website; the link itself on booking system for your website.
  • Special hoursA place that closes on Tuesdays in winter puts that on the site and in its Google Business Profile. A guest who stands at a closed door writes a review.
  • French and German, and often EnglishMany coast guests come from Wallonia, France and Germany. A short version in their language with menu, hours and route does more than a full English site.

In the port: a B2B site in English

A company in the port sells to engineers, buyers and project managers, often outside Belgium. They read in English and want no mood pictures but specifications, references and a way to ask for a quote.

  • Choose English as the main language ifyour clients are wind farm developers, shipping companies or foreign contractors. A Dutch version then mostly serves to find local staff.
  • Choose a page per service or product ifyou do more than one thing: a page for maintenance, for logistics, for storage, each with its own titles on what a buyer types.
  • Choose a careers page in two languages ifyou look for technicians. In the blue economy that is often the most read page. Employment contracts for staff in Flanders are drawn up in Dutch under the Flemish language decree, so the page that recruits in English leads to a Dutch contract with a translation beside it.

How to set up two or more languages without double maintenance is on our page about multilingual website development. If you want a client portal or planning behind the site, that is custom software.

Which language for whom in Ostend

WhoLanguageWhat they need first
Day trippers and weekend guests from FlandersDutchhours, menu, booking
Guests from Wallonia and FranceFrenchthe same, in French
German familiesGermanrentals, prices per week, route
International guests and second-home ownersEnglishrentals, services for owners who live abroad
Buyers and engineers in the portEnglishspecifications, references, quote form

In every language a Belgian business site shows company name, address, company number and email (company number on your website); prices for consumers include VAT, and tourist tax is shown where it applies.

Guests who book direct, in their own language

What Ostend offers entrepreneurs

Ostend has O-punt, a desk for entrepreneurs, where you can go with questions about permits, terraces and premises. We found no starter or shop grant of its own on oostende.be, and we would rather say so than promise something. In 2025, 9.4 percent of the shop units in Ostend stood empty, mostly around the Kapellestraat. A new business in the Kapellestraat draws attention, especially if its hours and range are already online on the day the shutters go up.

For digital projects little remains in Flanders; what is left after the end of the SME wallet on 1 January 2027 is in Flanders digitalisation grants and website grants in Belgium.

A budget for the seafront or the port

Ostend businessWhat it needsUsual range in Belgium
Snack bar, hairdresser or bike rentala page with menu or prices, hours and route500 to 1,500 euros
Port company, office or contractora page per service, English, quote form2,000 to 6,000 euros
Shop that also shipsproducts, payment, delivery4,000 to 15,000 euros or more
Every business, yearlyupdating prices and seasonal hours, backups200 to 1,000 euros

A calendar, a second language or a quote form push you up the range. Custom work starts at 1,500 euros with us, and after the first meeting you get a fixed price. Calculate with your own choices in the website cost calculator; compare proposals from different agencies with compare website quotes.

The season in your site

At the coast everything changes with the season: hours, prices, the offer. A site that still shows the summer menu in January or the winter hours in July costs customers. So put seasonal hours and prices in separate fields you switch yourself, and plan two fixed moments a year, before the Easter holidays and after the autumn half-term, to check everything.

Who searches at the coast

Day trippers decide on the train, weekend guests a few weeks ahead, second-home owners already know the city. Each of them looks for something else: a terrace, a room, a tradesman. And the second-home owner who lives abroad looks in English for someone to keep an eye on the flat in winter.

Mistakes that cost a coast business money

  • A site that is only fast on wifiGuests search on 4G on the seafront. Test your site with the website speed test.
  • Not asking for reviewsA happy guest rarely writes one unprompted; with the Google review link generator you put a QR code on the table or in the confirmation email.
  • Forgetting winter hoursThe site says you are open, the door is shut.
  • A port company with a brochure for a siteA buyer who finds no specifications calls the competitor.

From Ghent to the coast

Ostend is 68 kilometres from the Sint-Baafsplein, 47 minutes by car, or just under 40 minutes by direct train. We meet on the seafront or in the port, at your place, in English or Dutch. What we build, you see first on a test address; only when you agree does it go live.

We have no clients in Ostend. We did build booking sites for No.4 Lange Ast and Villa Lidia, and a four-language site for Business Centrum that was shown 46 times as often in Google within five weeks. Our approach is at website design. Also in Bruges or elsewhere at the coast? Read web design in Bruges or web design in West Flanders.

Website design

How VBS helps you with this

We build your site from design to copy, imagery and code, in one team, so that Google and your buyers find it and get in touch.

  • Design and copy built on your buyers' questions
  • Fast, multilingual when you need it, at a fixed price
  • Forms, cookieless analytics and hosting on AWS

How we approach it is on our page about Website design.

A site for the seafront or for the port?

Tell us who you sell to and in which language. We say which site fits and what it costs.

Optional, if you prefer a call.

What do you want to achieve, and what is already there?

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