Web design Oudenaarde
Web design in Oudenaarde and the Flemish Ardennes

Custom sites for businesses and holiday homes in the Flemish Ardennes, with booking without commission.
In Oudenaarde the neighbour often lets a holiday home
Web design in Oudenaarde means two kinds of site. Those of the businesses from the town and its villages, from Eine to Mullem: shops, practices, contractors and the textile and food companies the town still has. And those of the people who earn from the visitors to the Flemish Ardennes: holiday homes, guesthouses, bike rentals, restaurants. The town itself speaks of hundreds of thousands of visitors a year, for nature, cycling, food and heritage.
More and more of those holiday homes are owned or run by people from abroad: Dutch, British and German owners who bought a farmhouse in the hills, or expats from Brussels with a second home. This page is written for them, and for every business in the town that works in English. Below you read what a host has to arrange before the first guest, what direct booking brings next to Airbnb and Booking, which site a business in town needs and where to go in Oudenaarde.
What direct booking brings
A holiday home in the Flemish Ardennes, 30 nights a year at 180 euros: 5,400 euros.
Through a platform
4,563 euros stays with you837 euros837 euros fees for the host
Direct through your site
Example with the service fee most hosts pay on Airbnb (15.5 percent with the host-only fee). With your own site you do pay the payment fees of your bank or payment provider.
A booking site we built, on desktop and phone


A town of visitors and makers
| Sector in Oudenaarde | Companies, 2025 |
|---|---|
| Professional and technical services | 778 |
| Retail and car repair | 570 |
| Construction | 442 |
| Industry | 227 |
| Hospitality and accommodation | 216 |
| All sectors together | 3,653 |
In the arrondissement of Oudenaarde 2,315 people still worked in textiles, clothing and leather on 31 December 2024. And with 216 companies in hospitality and accommodation, tourism is an economy of its own, with the Tour of Flanders finishing in the town since 2012 as its yearly showcase.
A site for your holiday home in the Ardennes
For a holiday home something else counts than for a shop: photos that sell, a calendar that is right and a price the guest sees at once. Your guests often come from the Netherlands, Germany or Wallonia, so your site speaks their language. The sum above shows why it pays: at 30 nights at 180 euros, a host who carries the 15.5 percent fee alone keeps 837 euros less than with a direct booking.
What a guest wants to see on the site of a holiday home in the Ardennes before asking:
- Photos of every room, the kitchen, the garden and the view, at their best hour.
- How many people sleep, in which beds, and whether there is a cot or a charging point.
- The price per night or per week, with cleaning included.
- A calendar with what is free, without having to email first.
- What there is to do nearby: the cycling routes, the Koppenberg, the restaurants.
- How they pay and what happens if they have to cancel.
The tipping point hangs on one question: how many of your guests find you without a platform? Guests who come back, guests who come through friends and guests who saw your name on a cycling route like to book direct if it is just as easy. That is how it works at No.4 Lange Ast, and at Villa Lidia in Umbria, where guests request their dates on the site itself.
Everything about it is on direct booking website, and how a calendar reads the platforms' bookings on booking system for your website.
Before you welcome your first guest
Anyone in Flanders who lets accommodation to tourists for payment, even for a few nights a year through a platform, first registers that accommodation with Toerisme Vlaanderen, the Flemish tourism agency. That happens online with your identity card; a few days later you get a registration number, and until then you may not receive guests. If you live abroad, check which identification the registration accepts for you before you plan your first season.
| What the Flemish accommodation decree asks | What it means for your site |
|---|---|
| Registration and a registration number | only open bookings once you have the number |
| A fire safety certificate, available on site | no promises about rooms or capacity the certificate does not cover |
| Fire insurance and liability insurance | nothing on the site, but in your house rules |
| Truthful communication about your accommodation | photos and copy that show what the guest really gets |
A recognition on top of the registration is voluntary and free. Spatial planning and taxes are not covered by the decree; check those with the town.
Platform or your own site: what each channel gives you
| Airbnb | Booking.com | Your own site | |
|---|---|---|---|
| Cost per booking | for most hosts 15.5 percent, host-only fee | a commission per booking | no commission, only your payment provider |
| Who knows the guest | the platform | the platform | you, for a next time |
| Finding new guests | strong | strong, especially from abroad | through Google and returning guests |
| Reviews | on the platform | on the platform | on your Google Business Profile and your site |
Most hosts need all three: the platforms for reach, the own site for guests who return or find you through Google. A shared calendar holds it together, so nothing is ever double-booked.
A shop, practice or maker in town
- Choose a one-pager ifyou have a shop or practice in the centre and mostly serve neighbours: hours, range, location and a button to call; see web design for freelancers.
- Choose a site with reservations ifyou run a restaurant or brasserie on the Markt and want to fill your weekdays: the menu as text, booking without commission; see restaurant website.
- Choose a landing page per offer ifyou rent out bikes or organise an activity: a page per offer with price, availability and booking; see landing page design.
- Choose a multilingual site ifyou make or produce for clients in France, Germany or the Netherlands: what you make, in which volumes, for which sectors; see multilingual website development.
A manufacturer with clients abroad
In the arrondissement of Oudenaarde 2,315 people still work in textiles, clothing and leather. For such a company the site is a first conversation with a buyer in France, Germany or the Netherlands. That buyer wants no nice slogan but answers: what you make, in which volumes and lead times, which certificates you hold, and whom to email with a technical question. Put that on a page per application, in the language of your buyers, and have a request land with the right person instead of a general mailbox. If you are looking for staff in the area, put a vacancy page next to it, in Dutch first.
Being found in Bevere, Ename and Eine
For a shop, practice or contractor, your Google Business Profile, your reviews and a site that says on a phone what you do and where you are count most. Your customers live in Bevere, Ename, Eine, Heurne, Leupegem, Mater, Mullem or Volkegem, and type those names. How to set up a profile is in create a Google Business Profile; how to get more reviews, in get more Google reviews. For tourists it also counts who recommends them: an AI assistant looking for a holiday home in the Flemish Ardennes quotes sites that answer the question clearly; see found in ChatGPT.
Who helps you in Oudenaarde
The Economy department is in the Maagdendale administrative centre, Tussenmuren 17, 9700 Oudenaarde: 055 21 97 00 or economie@oudenaarde.be. You go there with questions about permits, hospitality and space to do business. The town publishes a list of new starters with their address every month; if you are not on it, report it to the same address. It is a small, free mention that points to your business, on the day your site goes live.
Website design
What VBS helps you with in Oudenaarde
We build your custom website in the languages of your customers or guests, with a calendar, a request or an online shop where needed, and make you findable with local SEO. For a one-pager count on 1,500 euros or more with us; a holiday home with a calendar and two languages usually falls in the range of 5,000 euros or more, with a fixed price per part. In Huise, twelve minutes' drive from the Markt, we built the site of No.4 Lange Ast in four languages, with a calendar that reads the bookings of Airbnb and Booking. For pictures we bring the camera to your business or your house, and we work with you in English or Dutch. Plan a meeting.
More direct bookings or requests?
Tell us about your business or your holiday home. We say what your site has to do.
Rather get in touch right away?