Web design Aalst
Web design in Aalst, the city on the Dender
A custom site for your business in Aalst that says what you do and for whom, in the language your customers read.
A city of trade, construction and care
Web design in Aalst is about a city of 93,094 residents and 8,600 VAT-registered companies, where the professions, construction and retail each count more than 1,300 businesses. A contractor in Erembodegem, an accountant near the station and a shop in the Nieuwstraat each need a different site.
Aalst also presents itself as a care city, with its own hub and test bed for entrepreneurs in care. This page is written for people who run or start a business in Aalst in English: an expat who opens a practice, a founder with a care start-up, a company whose owner sits abroad. Below you read which site fits which business, which language your customers expect, what the city offers care entrepreneurs and young starters, and which mistakes we see most on sites in Aalst.
What a site in Aalst has to do, per kind of business
| A page per service | Booking online | Price or calculator | Reserving or buying | Vacancies | |
|---|---|---|---|---|---|
| Contractor or installer1,460 construction firms | Needed | Rarely needed | Needed | Rarely needed | Often useful |
| Accountant, lawyer, architect1,475 professional firms | Needed | Needed | Often useful | Rarely needed | Rarely needed |
| Shop in the centre1,316 in retail | Rarely needed | Rarely needed | Often useful | Needed | Rarely needed |
| Café, restaurant, brasserie506 in hospitality | Rarely needed | Rarely needed | Rarely needed | Needed | Often useful |
| Care practicephysio, dentist, therapist | Often useful | Needed | Rarely needed | Rarely needed | Rarely needed |
| IT or communications firm518 companies | Needed | Often useful | Rarely needed | Rarely needed | Needed |
Contractor or installer1,460 construction firms
- A page per service: Needed
- Booking online: Rarely needed
- Price or calculator: Needed
- Reserving or buying: Rarely needed
- Vacancies: Often useful
Accountant, lawyer, architect1,475 professional firms
- A page per service: Needed
- Booking online: Needed
- Price or calculator: Often useful
- Reserving or buying: Rarely needed
- Vacancies: Rarely needed
Shop in the centre1,316 in retail
- A page per service: Rarely needed
- Booking online: Rarely needed
- Price or calculator: Often useful
- Reserving or buying: Needed
- Vacancies: Rarely needed
Café, restaurant, brasserie506 in hospitality
- A page per service: Rarely needed
- Booking online: Rarely needed
- Price or calculator: Rarely needed
- Reserving or buying: Needed
- Vacancies: Often useful
Care practicephysio, dentist, therapist
- A page per service: Often useful
- Booking online: Needed
- Price or calculator: Rarely needed
- Reserving or buying: Rarely needed
- Vacancies: Rarely needed
IT or communications firm518 companies
- A page per service: Needed
- Booking online: Often useful
- Price or calculator: Rarely needed
- Reserving or buying: Rarely needed
- Vacancies: Needed
Figures: VAT-registered companies with their seat in Aalst, 2025. Which parts each business needs is our advice.
A different site per business
| Sector | Companies in Aalst, 2025 | What the site turns on |
|---|---|---|
| Professional and technical services | 1,475 | explaining your trade in plain words, a booking |
| Construction | 1,460 | projects, a first price, a request with photos |
| Retail and car repair | 1,316 | range, hours, reserving or buying |
| Information and communication | 518 | cases, your offer, vacancies |
| Hospitality | 506 | the menu, reserving, special hours |
- Choose a site with a page per service ifyou are a contractor, installer or lawyer: someone looking for a bathroom renovation in Aalst and someone looking for a new gutter type something different, and each deserves a page of its own. The pattern is on website for contractors and website for law firms.
- Choose a site with online booking ifyou work by the hour and your phone mostly moves appointments; see website for accountants.
- Choose an online shop or reservations ifyou sell or serve in the centre and your customers want to book something outside your opening hours too; see restaurant website and webshop development.
- Choose a one-pager ifyou work alone and your clients come by word of mouth; see web design for freelancers.
Which language your customers read
Aalst works in Dutch. If you run your business in English, plan the site around the people who buy from you, not around your own working language.
| Your customers | Language of the site | Note |
|---|---|---|
| Households and shops in Aalst | Dutch | they search with the town or the village |
| Commuters and expats between Ghent and Brussels | English beside Dutch | a short English version of the pages they need |
| Companies in Brussels | French or English beside Dutch | if a real share of your clients sits there |
| Patients of a practice | Dutch, with English where you treat expats | health rules apply in every language |
No law requires your site to be in Dutch, but in every language a Belgian business site shows the company name, address, company number and email (company number on your website), and asks consent before marketing cookies.
A practice or care company in the care city
Aalst makes care and health an economic pillar. In the De Burcht business centre on the Tereos site sits Health Hub Aalst, a meeting and work place for care businesses set up by government, companies, hospitals and research institutions together. ZorgLab Aalst is the city's test bed: an entrepreneur starting or about to start an innovative care project can win a support programme of three to twelve months worth at most 10,000 euros, with test panels of care users and advice on topics such as branding.
For a practice the site is usually simpler than for a care start-up, but more tightly limited. Someone in a health profession informs on their site and does not advertise in a way that lures patients with promises or discounts. What is allowed, and how to link a booking module safely, is on website for therapists and dental SEO.
Young and starting in Aalst
If you are between 16 and 25 and want to start something in the Aalst region, Broeikas is there for you: coaching, a network of experts and established entrepreneurs, workshops and an entrepreneurs' award every two years. A first site does not have to be big then. A page that says what you make, with a photo, a price and a way to reach you, is enough to show your first clients you exist. First see which form suits you in build your website yourself or hire someone, and what a domain and hosting cost each year in website cost per year.
Where to go in Aalst
| Who | For whom | What you find there |
|---|---|---|
| Health Hub Aalst, De Burcht on the Tereos site | starting and growing care companies | offices, meeting space, events and a network of care and technology |
| ZorgLab Aalst | starters with an innovative care project | a support programme of three to twelve months, worth at most 10,000 euros |
| Broeikas | young people and students from 16 to 25 | coaching, workshops and a network of entrepreneurs |
| The city's e-desk for entrepreneurs | shops and hospitality in Aalst | city permits, such as displaying goods on the pavement, and the grant for traders' associations |
| A recognised business desk | anyone starting | your registration in the Crossroads Bank for Enterprises, which gives you your company number |
None of those places builds your site, but each decides what goes on it: the permit for your terrace, the programme your care product went through, the date your business opens.
A page that says what is going on in Aalst
For Business Centrum, a payroll office from Ghent with employers across East Flanders, we wrote a page per city, Aalst included, in four languages: what employers there ask, which sectors are strong and how far the office is. That is how their site came to be shown 46 times as often in Google within five weeks.
A business based in Aalst needs no page about Aalst, but a site that shows Aalst: your address, the work you did in Moorsel or Hofstade, and what your customers there ask.
Four mistakes we often see on sites in Aalst
- One page for everythingAn installer who puts boilers, heat pumps and solar panels on one page is found for none of the three. Every client question gets its own page with its own title.
- Forgetting carnivalOn the three days of carnival, Sunday to Tuesday before Ash Wednesday, the centre is packed and many businesses keep other hours. Put your special hours on your site and in your Google Business Profile, or customers stand at a closed door or do not call.
- Keeping quiet about the villagesPeople who live in Erembodegem, Nieuwerkerken, Gijzegem, Herdersem, Meldert or Baardegem often search with the name of their village. Name the places where you really did work, with that project, not as a list at the bottom.
- Not asking for reviewsA happy client rarely writes one unprompted. With the Google review link generator you make a link and a QR code; get more Google reviews says when to ask.
If your current site does not show up in Google, first find the cause with the website not showing on Google check. In doubt between a web builder in Aalst and an agency? Read freelancer or agency and put the quotes side by side with compare website quotes.
A worked example for an installer
An installer from Aalst fits heat pumps, boilers and solar panels. With a one-pager he ranks in Google on his name, and hardly anything else. With a site of four pages, one per service and one with projects from the villages, he can be found on each service separately, with a form that asks for the address, the type of house and a photo of the current installation. That way a request comes in with enough information to give a price range straight away, instead of a call that ends in a site visit.
The Belgian market asks 500 to 1,500 euros for a one-pager and 2,000 to 6,000 euros for a company site with a page per service, excluding VAT. At VBS that first custom one-pager costs from 1,500 euros; the site with four pages, a form with photo and possibly a calculator falls in the range of 5,000 euros or more, as a fixed price per part. A calculator like the cost calculator we built for SN Group gives the visitor a first price themselves.
Website design
How VBS approaches your site in Aalst
Our office is on the Sint-Baafsplein in Ghent, half an hour by car or by direct train from Aalst. We come to your business for the first meeting and the photos, or meet online, in English or Dutch. You get a fixed price per part and a custom website with a page per service, copy on what your customers type and local SEO for your town and its villages. Plan a meeting.
Discuss your site for Aalst?
Tell us what you do and where your customers live. The first meeting can be in Aalst itself.
Rather get in touch right away?