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The right HubSpot alternative depends on what you actually use in HubSpot: for a sales pipeline Pipedrive, for quotes and invoices in the Benelux Teamleader, for email campaigns Brevo, and for a CRM without a licence Odoo's free single app. A team of five paying HubSpot Professional at 90 euro a seat, mostly for contacts, deals and a few email sends, easily pays 3,000 euro a year or more than it needs to.
So do not start from the alternative's price; start from your own account. Look at which features your team used in the last three months. That list decides the choice, and how much work the move will be. What HubSpot costs per edition and seat is in HubSpot pricing; what other CRMs cost for 5 and 20 people in CRM cost per month.
What you use, and what does it for less
HubSpot Professional
5,400 euro a year for five seats, plus onboarding
- Contacts, quotes, invoicesTeamleader GROW1,980 euro
- A sales pipelinePipedrive Growth2,340 euro
- Just a CRMOdoo CRM, single app0 euro
- Email campaignsBrevo Standard162 euro
- Many users, own processCustom buildno licence
Moving away from HubSpot
Plan it against the end of your contract term, not after.
- InventoryWhich objects, fields, pipelines, forms and email sends do you really use? That list is your migration plan.
- ExportExport contacts, companies and deals from their index views as a file. Notes and emails per contact take more work; choose what you truly need.
- Map the fieldsEvery HubSpot field gets a home in the new system. Clean out duplicate and empty fields first.
- Import and testA trial import of a hundred contacts first, then everything. Let two salespeople work in both systems for a week.
- Forms and integrationsWebsite forms and accounting integrations point to the new system before HubSpot stops.
HubSpot Professional against the cheapest alternative that fits
Per year for five users, annual billing, before VAT and one-off costs.
- A sales pipeline
- HubSpot Professional5,400 euro plus mandatory onboarding
- The alternativePipedrive Growth: 2,340 euro
- CRM with quotes and invoices
- HubSpot Professional5,400 euro plus mandatory onboarding
- The alternativeTeamleader GROW: 1,980 euro, invoicing included
- Just a CRM
- HubSpot Professional5,400 euro plus mandatory onboarding
- The alternativeOdoo CRM as single app: 0 euro, unlimited users
- Email campaigns
- HubSpot Professionalincluded in the platform
- The alternativeBrevo Standard: from 162 euro a year, plus a CRM of your choice
- Many users, own process
- HubSpot Professionala 90 euro seat for every user
- The alternativecustom build: the build price, no per-seat licence
HubSpot stays the strongest choice for teams that use marketing automation, campaigns and a help desk together. Teams that do not are paying a multiple for what a focused package also does.
HubSpot alternatives per use case
You mainly track a pipeline: Pipedrive
Pipedrive is built around deals moving from stage to stage, with email sync and simple automation. Lite costs 14 euro, Growth 39 euro, Premium 59 euro and Ultimate 79 euro per seat per month on annual billing. A team can start in a day. What it lacks is invoicing and marketing at HubSpot's level.
You want quotes and invoices too: Teamleader
Teamleader is one of the best-known CRMs for small businesses in Belgium and the Netherlands. You follow up clients and deals, build quotes and send invoices from the same system, including the structured e-invoices that Belgium made mandatory in 2026. SMART costs 25 euro, GROW 33 euro and FLOW 45 euro per user per month on annual billing, with 50 percent off from the sixth user. Alternatives to Teamleader itself are in Teamleader alternatives, and Teamleader against a broader package in Odoo or Teamleader.
You only need a CRM: Odoo CRM
Odoo lets you use one app for free with unlimited users on Odoo Online. Pick only the CRM app and you pay nothing. Add invoicing, stock or projects later and you move to Standard at 19.90 euro per user in year one. The rest of Odoo's pricing is in Odoo pricing, and whether the free version is enough in is Odoo free.
You mostly use HubSpot for email: Brevo
Brevo is a European email platform for newsletters, automated emails and SMS. Starter begins at 7 euro a month and Standard at 15 euro, with 10 percent off on annual billing, each for the smallest sending volume. Brevo has its own CRM add-on; you can also run it alongside Pipedrive or Teamleader. How marketing automation works is in its glossary entry.
Many users or your own process: custom build
A custom CRM has no per-seat fee. It pays off when drivers, technicians or site staff each fill in a small part, or when follow-up depends on something no package knows: a permit, a contract, a calculator. What a custom CRM does is on custom CRM development. One example from our work is the management platform for Business Centrum, where their clients sign in with a link by email and see their own file; see the Business Centrum platform case.
What each HubSpot alternative does not do
Cheaper means less. Know up front what you give up:
| Alternative | Strong in | What you lose against HubSpot | Wrong fit if |
|---|---|---|---|
| Pipedrive | a clear sales pipeline, set up fast | invoicing and marketing at HubSpot's level | you want quotes and invoices in the same system |
| Teamleader | quotes, invoices, e-invoicing, Benelux support | advanced marketing automation and a site builder | your marketing team runs multi-channel campaigns |
| Odoo CRM | free as a single app, grows into an ERP | the polish of a specialist CRM | you need more than one app and want no licence |
| Brevo | newsletters and automated emails, European | a full sales pipeline | your sales team follows up deals and quotes |
| Custom build | your own process, no per-seat fee | a ready-made app ecosystem | you want to start tomorrow without designing anything |
Many teams combine two tools: Pipedrive or Teamleader for sales, Brevo for the newsletter. Together that is often still a fraction of HubSpot Professional, as long as the two talk to each other.
What leaving HubSpot really takes
| Part | How much work | Where it goes wrong |
|---|---|---|
| Contacts, companies, deals | one export and one import, hours to a day | duplicates and fields with nowhere to go |
| Notes, emails and activities per contact | far more work, often only partly | history lost without anyone noticing |
| Website forms | per form | enquiries that land nowhere after the switch |
| Email lists | lists moved with their consent | consent records that do not come across |
| Automations | each workflow rebuilt | a follow-up email that silently stops |
| Reports | set up again | numbers that no longer compare with the past |
Plan the move before the end of your HubSpot contract term; an annual plan is paid to the end. Switch the forms on your website only once the new system receives enquiries and someone follows them up. Connecting systems without retyping is covered in Make, Zapier or n8n, and what CRM versus ERP means for the choice in CRM vs ERP.
When staying on HubSpot is the better call
- You use marketing, sales and service together, with automation running between them. Rebuilding that in separate tools costs more than it saves.
- Your marketing team lives in HubSpot, with campaigns, landing pages and reports carrying years of history.
- You are scaling internationally fast and want one platform with a large integration library.
In that case, check first whether a lower edition or fewer seats will do; the sum is in HubSpot pricing. For the tax side of licences, ask your accountant.
What we do for you
We are no CRM vendor's partner and earn nothing from your choice. From Ghent, Belgium, we work with teams across Europe: we look at what you use in HubSpot, price the alternatives, and move your contacts, forms and integrations, or build a custom CRM when your process calls for it. See custom software.
Leaving HubSpot, or staying
What is a cheaper alternative to HubSpot?
For a sales pipeline Pipedrive from 14 euro per seat, for quotes and invoices Teamleader from 25 euro, and for just a CRM Odoo's free single app. HubSpot Professional costs 90 euro per seat plus onboarding.
Is there a European alternative to HubSpot?
Yes. Teamleader and Odoo are Belgian, Brevo is European and Pipedrive was founded in Estonia. Ask each where your data is stored.
Can I take my HubSpot data with me?
Contacts, companies and deals export as a file. Notes, emails and activities per contact take more work and often move only partly.
Is HubSpot's free CRM an alternative?
For two users and the core, yes: contacts, companies and deals. For campaigns, automation or more users you pay.
When does a custom CRM beat HubSpot?
When many users each do a small part, or your process fits no package. Then there is no per-seat licence.