Social media in Ghent
Social media agency in Gent with its own camera
A plan every month, reels in your voice and images we shoot ourselves, in Dutch, English or both.
Three languages, one feed
A social media agency in Gent (Ghent) takes over the work that returns every week: deciding what to post, making the images, writing captions, posting and replying. For an international business here there is one question before all of that: which of the city's languages your customers read.
This page is for expats and international teams running a business in Ghent. It covers which language to post in, what management and a shoot cost, why ad money goes further in Belgium than next door, what the city and Belgian law ask when you film or pay a creator, and how a month of content with us runs.
Before you film in Ghent for social media
- Filming in a street, a square or along the riverPublic ground always needs permission and a permit. Apply through the city's digital counter at least six weeks before the shoot. The Ghent Film Office helps free of charge.City of Ghent, filming in Ghent
- A photo shoot in the cityYou need permission from the Ghent police, through its events unit.City of Ghent, filming in Ghent
- AllowedFilming inside your own business or on a private siteNo permit, but you notify the Ghent police. If a van takes the pavement or a parking space, that needs its own permit.City of Ghent, filming in Ghent
- A drone over your site or your terraceRegister for free with the Belgian civil aviation authority first, be insured and check the no-fly zones on Droneguide.City of Ghent, filming in Ghent
- An employee or customer recognisable on cameraConsent to be filmed and consent to be published are two separate questions. Ask in writing, saying where the footage will appear.Belgian data protection authority, image rights
- Not allowedPaying a creator or gifting a product without the post saying it is an adAdvertising must be recognisable: a word such as ad, visible at once and in the language of the post. The platform's own label alone is often not enough.Belgian economy ministry, advertising on social media
- Your enterprise number, address and email findable from your social pagesAs on your website, those details belong on your pages or on the site your profile links to.Belgian economy ministry, advertising on social media
Ghent Film Office, Wiedauwkaai 49A, 9000 Ghent: filmoffice@stad.gent or +32 9 323 63 37.
Which language your posts need
Ghent speaks Dutch at the bakery, English at the university and in many offices, and French with clients from Brussels. A business that posts in one language reaches one of those groups. Decide per audience, not per habit:
- Choose English only ifyour customers are expats, students, researchers or international companies, and Dutch-speaking customers already deal with you in English.
- Choose one reel with two captions ifthe image carries the message: a dish, a finished kitchen, a new product. Dutch first, English below, so both groups read it without a second post.
- Choose separate posts per language ifthe offer differs, for example a Dutch post about a local event and an English one about remote services.
- Choose a separate account per language only ifyou run two real audiences with their own rhythm. Two half-fed accounts do worse than one full one.
Your website should follow the same choice; how we build that is on multilingual website development. Which platforms work for what, and how a business uses them without wasting time, is in how to use social media for business.
What social media management costs here
Monthly prices for a business in Belgium, excluding ad budget and VAT:
| Package | What it includes | With an agency |
|---|---|---|
| Basic | 1 or 2 channels, 8 to 12 posts | 500 to 1,500 euros; a freelancer 300 to 750 |
| Standard | 2 or 3 channels, 12 to 20 posts, replies handled | 1,500 to 3,000 euros |
| Premium | 3 to 5 channels, 30 posts or more | 3,000 to 5,000 euros or more |
| Community management only | replies to messages and comments | 150 to 1,500 euros |
Belgian social media agencies mostly charge 50 to 99 dollars an hour, against 100 to 149 for agencies in the United States and Canada; worldwide, social media projects average about 5,107 dollars a month. A separate shoot with a Flemish maker costs about 595 euros for a short session with two reels and photos, and 975 euros for half a day with six reels. More detail in social media management pricing.
Why ad money goes further in Belgium
Reaching people on Facebook and Instagram costs less here than in the markets around it. What a thousand impressions cost, as the median of the monthly figures since October 2025:
| Market | Cost per 1,000 impressions |
|---|---|
| Belgium | 5.94 dollars |
| Netherlands | 9.66 dollars |
| United Kingdom | 10.16 dollars |
| Germany | 10.19 dollars |
How a campaign is set up and what it costs per country is in how much Facebook ads cost; before you compare months, read Meta's click attribution change. We set campaigns up through Facebook and Instagram ads and measure on your site only after consent.
Filming in Ghent: what the city and the law ask
Shooting inside your own business is simple. A reel on the Graslei or the Korenmarkt is not: the figure above lists what the city, the data protection authority and the economy ministry ask before you film or pay a creator. Two mistakes cost international firms most:
One shoot day, a month of posts
Half a day at your place gives more than one video when the shots are planned around the month's posts: two or three reels that follow a product or a job from start to finish, short vertical clips for ads, stills for posts and your website, and a few portraits of the team. The people who know the room set the scene, a kitchen just cleaned or a site before the scaffolding comes down. Ideas for the day are in corporate photoshoot ideas, and what a standalone company film costs in corporate video cost. What the platforms reward this year: the Instagram algorithm in 2026 and the LinkedIn algorithm in 2026.
Measuring what social brings
Likes are not a result. Count what people do next: a message, a profile visit, a click to your site, a booking or a request. On your site we measure without cookies where we can, and Meta's pixel only after consent; the ROAS calculator shows whether paid posts earned back their cost. Selling products? Since June 2026 Belgians can also buy inside TikTok, see TikTok Shop in Belgium.
In-house, freelance or an agency
Someone in-house knows your business best and is there every day, but needs a camera, editing software and a stand-in during holidays. A freelancer is affordable for one or two channels when you supply the images. An agency brings a plan, a camera and measurement from one hand. Many international businesses in Ghent mix: the agency plans and shoots, someone in the team posts the daily moments. What an agency does and costs in general is in what a marketing agency does and what a digital agency costs; for posting yourself, start with the social media plan template and the content calendar template.
What works per sector
| Sector | What works on social | Read more |
|---|---|---|
| Hospitality | the dish of the week, behind the scenes, booking | restaurant website |
| Construction | a home in stages, from shell to handover | marketing for construction companies |
| Professional services | a rule that changes, explained on LinkedIn | LinkedIn company page |
A home in reels, for SN Group
The start of the reel: the house as a shell. 
The same house, finished. The reel also ran as an ad.
A month of content with us
- The planWhat you want to sell or say this month, the dates that matter and the posts per channel and language, for your approval.
- The shootHalf a day or a full day at your place; permits for outdoor shots requested ahead.
- Edit and writeReels in the format of each channel and captions in your voice, in a calendar you see before anything goes live.
- Post and reportPosted when your followers look, and at the end of the month what messages, clicks and bookings it brought.
Social media management
How VBS runs your social media in Ghent
We plan the month with you in English, film at your place with our own camera and light, cut reels per channel, write captions in Dutch, English or both, post and report in plain language. Permits for outdoor shots we request ourselves. Reels we made for SN Group, a construction company in Ghent, doubled as Meta ads through most of 2026; for Les Terrasses de Durbuy, our reels became winter ads in 2025. More on our shoots in corporate video, on the service in social media management. Book a call.
Hand over your social media in Ghent?
Tell us what you do, where you post now and in which languages. We reply within 24 hours.
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