Hair salon website design that shows your work and fills your chairs

A new client reads a salon site in a few seconds, in a fixed order. If one of the steps is missing, they go back to the search results and try the next salon.

Each row is a page or a block on the site. None of it needs to be long; all of it needs to be yours.

People rarely search for just a hairdresser. They type balayage York, barber Acomb, curly hair specialist Leeds. Google then shows the page about exactly that. A salon with a page for each main service gets found on those searches; a salon with a single price list does not.

A service page does not need to be long. It needs:

• what the service is and who it suits, in your own words;
• how long it takes, so the client knows what they are booking;
• a from price, and what pushes it up, such as length, thickness or an extra toner;
• ten photos of your own work in daylight, before and after where you can;
• a booking button with that service already selected.

Nobody can price balayage without seeing the hair, and nobody expects you to. Work with from prices by length: short, medium, long. Put them on the page as text, because Google reads text and a client cannot zoom into a photo of a leaflet. When prices change, you edit them yourself in a simple admin screen.

Start with the three services that earn the most, and keep the rest as a list with length and price. More on how search works for a local business is in our local SEO tips.

A men's cut is thirty minutes, a root colour with a blow-dry forty-five, balayage with a cut two and a half hours. A booking button that only knows half hours leaves gaps or puts two clients in one chair. A diary that knows the length of each service, and the processing time of a colour in which the stylist can take someone else, gets more out of the same day.

That diary can start small, as a button on your site to the app you already use, and grow later into record cards with colour formulas, a colour cabinet that counts itself and a board per chair. What can go into it is on our page on hair salon software. How a booking module sits inside a website is on our online booking page.

Clients do not only choose a salon, they choose a stylist. A team page with a photo of each stylist, what they love doing and a few examples of their work helps clients book the right chair. If you work with self-employed stylists who rent a chair, each gets their own booking button to their own diary, so it stays clear whose client is whose.

Photos of clients are personal data under UK GDPR. Ask before you put a client's hair on your site or your Instagram, and keep that consent. Pictures from other salons or from Google are not yours to use; see can I use images from Google on my website.

Most new clients find a salon through the map in Google. A complete Google Business Profile with the right category, your opening hours and recent photos of your work puts you on it. Reviews keep you near the top: ask at the chair when the client is smiling at the mirror, with a link or QR code made with the Google review link generator. More is in getting more Google reviews, and how we handle local search is on local SEO.

Instagram stays your shop window. A reel of a colour reaches people who are not searching yet, more so when it runs as a Facebook and Instagram ad around your salon. The site links to your Instagram, and your bio links back to your diary.

Good stylists look for work the same way, so a jobs page on your own site, with photos of the salon and who works there, does more than a listing on a job board. Applying takes a link to their work and a mobile number, no CV.

A beautiful site that crawls on 4G loses the client before they see a photo. Pictures of your work are heavy, so we resize them for every screen. Test your current site with the website speed test.

Keeping it current after launch is covered on website maintenance. If you would rather pay monthly, the difference is in pay monthly websites, and what UK salons usually spend is in website cost in the UK.

We start with a conversation about your salon: which services earn the most, who does what, how clients book now. Then we build the site around your own pictures; if you have none, we come and shoot, see corporate video. Reels for Instagram sit under social media management, and the full approach is on website design. Running a beauty salon as well? There is a page on beauty salon websites. Book a call and tell us how clients book today.

We have not built for a hair salon yet; the booking calendars of Villa Lidia and No.4 Lange Ast show live availability, and the diary on your salon's site works the same way.