Websites: painters and decorators
A painter and decorator website that books your surveys
A site that shows what you paint, in the towns you cover, with a form that asks for the rooms, the size and the age of the house before you get in the van.
An enquiry that says which rooms and how much wall
A painter and decorator website has one job: get the right customers to ring or fill in a form, with enough detail to prepare the survey properly. A living room, hall and stairs in a 1960s semi is different work from a new-build flat, or an exterior that needs washing down, filling and two coats of masonry paint. If you know that beforehand, you book the right survey and ask the right questions.
We build a painting and decorating website round how you work: what you do, which towns you cover, homeowners or main contractors and managing agents. How that enquiry then becomes a quote, a job sheet and a slot on the board is on our page about software for painters and decorators.
A search for a decorator in Bristol that becomes a booking
New request
Lounge, hall and stairs, Victorian terrace, high ceilings, five photos
Emma, Bishopston, today 20:14
- A page per job: interiors, exteriors, wallpaper, woodwork
- Before and after photos of your jobs on your Google profile
- A form that asks for rooms, sizes and photos
An example with made-up decorators and reviews.
Pages a decorating site needs to be found
A homeowner rarely types just "decorator". They search for what they want done, and where. A site that gets found has a page per kind of work, with its own photos, and makes clear where you work.
| Page | What goes on it | Why it works |
|---|---|---|
| Interior decorating | Walls, ceilings, stairs and woodwork, with before and after photos | The most searched job, and the one that comes back most often |
| Exterior painting | Washing down, repairs, masonry paint, with scaffold or access equipment | Bigger jobs, and a customer who wants to see you work safely |
| Wallpapering | Stripping, lining paper, feature walls | A separate search many decorating sites forget |
| Woodwork and spraying | Doors, frames, windows, kitchen cabinets | Customers who refresh rather than refit |
| Areas covered | The towns you work in, with a job in each | Google and the customer see straight away that you cover them |
| How we work | Survey, quote, prep, painting, snagging | The customer knows what to expect, and how long |
| Jobs | What a decorator does with you, with whom and where | Decorators find you on your own site |
If you mostly work for main contractors or managing agents, they read your site differently. They want to know how many crews you run, which jobs you did and for whom, whether you work with scaffold and powered access, and whether your cards, insurance and CIS status are in order. A separate page for trade customers says that in three paragraphs, with a list of jobs and one named contact. What a contractor expects from a site is on website for contractors; for renovation work with several trades, a schedule of works shows where the decorator comes in.
Six questions the enquiry form should ask
- Which roomsA box per room, and inside or outside. The survey starts before you arrive.
- Roughly how bigRoom sizes or a rough area, so you know whether it is a day or a week.
- The age of the houseFor a home built or refurbished before 2000, you plan for asbestos before you sand an old textured ceiling.
- Photos from the phoneStraight from the camera. Cracks, damp patches and old paper show what the prep will take.
- Colours chosen or advice wantedSome customers know the colour code, others want you to bring cards.
- When it suitsPreferred weeks, and the days nobody will be in.
Photos of your own jobs sell the work
A decorator sells something the customer only sees at the end. So they look at photos of work you have already done. A stock photo of a smiling man on a ladder convinces nobody; a living room in Bishopston before and after does.
- Before, during and afterThe cracks above the door before raking out, the masked skirting, the clean line where wall meets ceiling. That last photo is the one customers choose on.
- One line per jobTown, kind of house, what you did and how many days. "Living room, hall and stairs in a 1960s semi, paper stripped, two coats of matt, four working days." That line does more than a paragraph about craftsmanship.
- Exteriors with the scaffold in shotA customer having the front done wants to see you use proper access and protect the garden.
- Colour in daylightTake the photo by day, with light from the window, so the colour on screen looks like the colour on the wall.
If your crews already use a job sheet on the phone, you have those photos. In the software for painters we build, you choose per job which photos can go on the site, without uploading them again.
Your Google profile matters as much as the site. For a search like "painter and decorator Bristol", Google shows a map with three firms first, and they get most of the calls. Choose painter as the main category, add your services, post photos of your own jobs, and ask for a review at handover with a link that opens the review box. Make that link with the Google review link generator, and read create a Google Business Profile, get more Google reviews and our local SEO tips.
Your own site or a lead site for trades
Trade lead sites such as MyJobQuote, MyBuilder and Rated People sit high in search results for decorators. They can fill a quiet month. Your own site brings enquiries that come only to you.
- Who gets the enquiry
- Your own site with a formOnly you
- Lead siteOften several trades for the same job
- What you know before you call
- Your own site with a formThe rooms, size, age of the house and photos you ask for
- Lead siteWhat the platform asks, often a short description
- Cost
- Your own site with a formA fixed price for the site, then hosting
- Lead sitePer lead or per month, whether you win the job or not
- Reviews
- Your own site with a formOn your Google profile, yours to keep
- Lead siteOn the platform's profile
- After a year
- Your own site with a formA site that ranks better with every job you add
- Lead siteYou start again every month
A lead site can fill gaps. A site of your own builds something that stays yours. More in Werkspot alternatives.
What the site says about VAT and the quote
Customers ask what the quote will include and whether VAT is on top. The site can explain that without promising what you have not checked yet. It saves time on the phone and keeps it honest.
| What the customer asks | What the site says | What you check at the survey |
|---|---|---|
| Is VAT on top? | Decorating an occupied home is standard-rated at 20 percent if you are VAT registered; prices on the quote say whether VAT is included | Your VAT status and how you show it |
| What about an empty house? | Renovating a home that has been empty for 2 years can be 5 percent | Evidence such as council tax or utility records |
| Who buys the paint? | Paint you supply with the work goes on the same rate as the work | Whether you supply or the customer does |
| How soon do I get a quote? | After the survey, built from the rooms in the form | Whether the sizes match the photos |
Many enquiries come in the evening, from the sofa and on a phone. The form has to work with a thumb: big boxes, photos straight from the camera, and a confirmation that says when you will ring. A form with twenty fields on a laptop loses people; ticking a box per room and choosing three photos takes two minutes. The enquiry lands in your inbox, or straight into your quoting system as a draft with the photos attached, so you know which ladders and dust sheets to bring. How that quote is built is on painting and decorating estimating software; an AI first draft is on AI quote generator.
Six weeks to a decorating site that is live
- Week 1: a call and your jobsWe go through your work, your area and your customers. You send photos of jobs and the reviews you already have.
- Weeks 2 and 3: copy and pagesA page per kind of work, your areas and how you work. You read it and add what a decorator would say differently.
- Weeks 4 and 5: form and Google profileThe enquiry form with rooms and the age of the house, and your profile tidied with the same details.
- Week 6: live and the first enquiryThe site goes live, we test the form with a real enquiry and check that it lands in your inbox or system.
Decorating website design at a fixed price
FromEUR 1,500
A website for a painter and decorator starts from EUR 1,500. After a conversation you get a fixed price for what you need, with no hourly bills afterwards. What moves the price:
- Kinds of workEach page with its own copy and photos of your own jobs.
- Areas coveredHow many towns and areas you want shown separately.
- Form and linksA form to your inbox, or enquiries that land straight in your quoting system.
After launch: staying found in your towns
A site does not rank on its own. Every new job with photos, every review and every page about a town you work in helps. What decorating firms and other trades do for marketing in general is on marketing for construction companies, and how we work on rankings is on local SEO.
What a site costs in general, and how to compare quotes, is in website cost in the UK and compare website quotes. If you would rather spread the cost, read pay monthly website. For small firms in general there is small business website. Order a site through website design, or talk first through contact.
For a building firm in Ghent we built a site with a step-by-step cost calculator: SN Group.
Website design
How VBS helps you with this
We build your site from design to copy, imagery and code, in one team, so that Google and your buyers find it and get in touch.
- Design and copy built on your buyers' questions
- Fast, multilingual when you need it, at a fixed price
- Forms, cookieless analytics and hosting on AWS
How we approach it is on our page about Website design.
More enquiries that fit your work?
Tell us what you paint and where. We show you how your site would look and what it costs.
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