Websites for landscapers
Landscaping website design that lets your gardens do the selling
A page for each type of work, before and after photos from your own towns, and an enquiry form that sends the garden size, the plan and photos with it.
Gardens sell gardens
Landscaping website design comes down to pictures. A family watching their new build being finished searches for a landscaper nearby in January, opens three sites and calls the one whose gardens look like theirs could. A site with a stock photo of a lawn and a list of services drops out.
This page is about the site itself: what goes on it, how it gets found and what an enquiry is worth. What happens next, the quote, the rounds and the job sheet, is on software for landscapers. As a web design agency for landscapers we start a website at EUR 1,500, with a fixed price after a conversation.
Six pages a landscaping site stands on
Each page answers a search or a question a customer asks before they ring.
- Garden design and buildNew gardens from design to handover, with your own projects by size: front garden, town garden, a plot round a new build.
- Garden maintenanceWhat a contract covers, how many visits a year and how to sign up. This is the page that fills your round.
- Patios and drivewaysThe materials you lay, with photos of the sub-base and the finish. People often search for these on their own.
- Hedges, trees and pruningHedge cutting, felling and pruning, with when in the year you do what.
- The towns you coverWhere you work, with a garden per town where you have one. That is how Google matches you to a search with a place name.
- CareersAn advert that says what a landscaper wants to know, with an application that takes three taps.
Top of the map in Cheltenham, with the plan attached
New enquiry
New garden for a new build, 320 m2, architect's plan attached
Ellie, Prestbury, today 20:47
- A page per job: patios, planting, maintenance
- A Google profile with photos of your own gardens
- A form that asks for a plan, photos and the size
An example with made-up landscapers and reviews.
Searches with a town in them
Landscapers are searched for locally. The search nearly always holds the trade and a place, and Google shows the map with three firms first, then the sites. You need to be in both.
| What the customer types | Where they land | What has to be there |
|---|---|---|
| landscaper plus your town | Your Google profile and your home page | The towns you cover, recent reviews, photos of local gardens |
| garden design and build plus town | Your design and build page | Projects by size, how a build runs, the form |
| garden maintenance plus town | Your maintenance page | What a contract covers, how to sign up, whether you have room |
| patio or driveway installer | Your patios and driveways page | Materials, sub-base, before and after |
| landscaping jobs | Your careers page | What you offer, which machines, who pays for the tickets |
The Google profile is the quickest win. Pick the right category, add gardens and ask every happy customer for a review; with a Google review link that is one message. The profile itself is covered in create a Google Business Profile and get more Google reviews. For the site, read local SEO tips, or let us handle it through local SEO.
Before, after and a year later
Your projects are the strongest part of the site, and most landscapers already have them on their phone. They just sit in a camera roll, without a town, without a size, and usually only the finished result. With a fixed routine per job you end the season with a portfolio that fills itself.
| Moment | What to photograph | Why it sells |
|---|---|---|
| Site visit | The garden as it is, from three fixed angles | The before shot; without it there is no before and after |
| Dig and sub-base | The excavation under the patio, the drainage, the edging | Shows what the customer will never see again, and where cheap jobs cut corners |
| Handover | The same three angles, in good light | The after shot, directly comparable |
| A year on | The planting once it has filled in | A garden is only finished when it grows in; almost nobody has this shot |
| Maintenance | The hedge before and after a cut, the lawn after the first mow | Sells your contracts, not just your builds |
Put the town, the size, what you did and the month next to every project. That helps the customer who recognises their own garden, and it helps Google see where you work. If your crews fill in job sheets on the phone, they can take the stage photos there; in your own system they land on the right job automatically. More in the work order app.
A lead marketplace or enquiries of your own
Plenty of landscapers buy leads from a marketplace. That works, but it is a different kind of enquiry from one through your own site.
- Who gets it
- Lead from a marketplaceUsually several firms at once
- Enquiry through your own siteOnly you
- What the customer has seen
- Lead from a marketplaceA form, none of your gardens
- Enquiry through your own siteYour projects, your towns and your reviews
- What you know before calling
- Lead from a marketplaceWhatever the marketplace form asks
- Enquiry through your own siteSize, plan, photos and budget, asked your way
- What you compete on
- Lead from a marketplaceSpeed and price
- Enquiry through your own siteYour work and how you explain it
- What stays
- Lead from a marketplaceYou pay per lead, including the ones that go nowhere
- Enquiry through your own siteThe site stays yours and works again every season
A marketplace can fill a quiet month. Your own site builds a flow of enquiries that stays yours.
The enquiry form is your first site visit
Ask too little and you drive out to a 30 m2 front garden for someone who wanted a pool. Ask too much and they give up. This is what we usually ask:
| Field | Why |
|---|---|
| Type of work: build, maintenance, patio, hedge, tree | You know straight away who picks it up |
| Rough size | A front garden or half an acre needs a different visit |
| New build or existing garden | On a new build there is often builder's rubble to clear |
| Designer's plan, if there is one | Upload as a PDF or photo, so the first quote can be prepared |
| Three photos of the garden | Access for the mini digger, slopes, what stays |
| Town or postcode | Whether it is in your area |
| When | This spring, this autumn or not decided |
With that form and quoting software for landscapers, a first quote is ready before you see the garden; how AI helps with that is on AI quote generator.
Where landscaping sites leak enquiries
When we go through landscapers' sites we keep finding the same gaps. None of them is expensive to fix.
- One page for everythingBuilds, maintenance, patios and pruning on a single page with a list. Google cannot tell what to show you for, and the customer looking for a driveway reads about hedge cutting.
- No townsThe site never says where you work. A customer in Tewkesbury does not know whether you come that far, and neither does Google.
- A contact form with a name and a messageYou ring back and ask the questions the form could have asked. Meanwhile they have called someone else.
- Old projectsGardens from ten years ago in low resolution. A recent garden with the month on it shows the business is busy.
- A mobile version that does not workMost customers look on their phone, often in the evening on the sofa. A form that fails on a phone is a lost enquiry.
- Maintenance hidden awayA regular customer pays every year, yet the site only sells builds. A page with how to sign up fills the quiet months.
If you have a quote for a new site, hold it against this list. If these six points are missing, ask why. Before you compare, read what a website costs in the UK and compare website quotes.
The site that hires for spring
An example with made-up names; you choose what the form asks a landscaper, from build or maintenance to a trailer licence.
Maintenance sign-ups, careers and a client portal
A landscaping site does more than win new gardens. Three things we often build in:
- Signing up for maintenanceA customer picks a package, such as hedges twice a year and lawn every fortnight, and you see the sign-up with the address. When the round is full, you switch on a waiting list.
- CareersIn March every landscaper is hiring. A page of your own with a short application beats an advert that disappears after a month. That is employer branding.
- A client portalThe customer sees the quote, signs online, follows the schedule and finds their invoices. See client portal.
If you want enquiries and maintenance customers in one file with the history of each garden, look at a custom CRM.
A fixed price, starting at EUR 1,500
FromEUR 1,500
A site for a landscaping firm with your services, your projects and an enquiry form starts at EUR 1,500. After a conversation you get a fixed price per part. Four choices decide where it lands:
- Types of workA maintenance-only firm needs fewer pages than one doing builds, patios, water features and tree work.
- Projects and photosSupply your own garden photos or have them taken. Good before and after shots do more than any copy.
- Maintenance sign-upA form is standard. A choice of packages with a waiting list is an extra module.
- Portal or link-upsA client portal or a link to your planning or quotes is priced after the conversation.
Four weeks to a site that is ready by March
- ConversationWhat you do, where you work, who you want as a customer and who as an employee. We look at your current site, your Google profile and your photos.
- Structure and copyA page per type of work, and per town where it makes sense. We write the copy in your words; you read it through.
- Design and formYour gardens up front, the form with the fields you want, and the careers page.
- Live before springWe put the site live, connect your Google profile and measure the enquiries. What does not work, we change.
Other trades, the same approach
Every building trade sells on its own projects, but each shows something different. An overview for all trades is on website for contractors; roofers are on roofing website design and groundworkers on groundworks website design. If you work alongside a groundworks firm, a link to each other's site helps both. For more than the site, from ads to search, see marketing for construction companies. For a construction company in Ghent we built a site where clients cost their own project step by step: SN Group. Want to talk about yours? Get in touch.
Website design
How VBS helps you with this
We build your site from design to copy, imagery and code, in one team, so that Google and your buyers find it and get in touch.
- Design and copy built on your buyers' questions
- Fast, multilingual when you need it, at a fixed price
- Forms, cookieless analytics and hosting on AWS
How we approach it is on our page about Website design.
Your gardens online before spring
Send us your current site or your Google profile and tell us where you work. We will show which pages come first and what they cost.
Rather get in touch right away?