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LinkedIn

LinkedIn management services for your page and your founder

A headshot of a VBS colleague in front of a facade in Ghent, the kind of portrait that sits at the top of a LinkedIn profile

We set up your company page, write the posts for the page and for you as the founder, and run the ads when they make sense.

What sits above the fold decides.

On LinkedIn your reader sees the first lines of a post, then ...more. We write the opening so they click through, and we set up the page so nobody loses the keys when a colleague leaves.

Atelier Noord, interior joinery2 d+ Follow

Last week a client asked why a fitted wardrobe takes three times longer than one from the shop. The answer: we measure twice, draw it all in 3D and let you choose before we cut. ...more Here is what those six weeks look like, week by week, with photos from the workshop.

The fold: up to here people read without clicking

An example of what we can build, with invented names.

The roles on the page

  1. Super admin

    Everything: add or remove admins, edit or deactivate the page.

    You, and a second person in your company

  2. Content admin

    Post, comment and edit the page, but not manage admins.

    Us, while we run your page

  3. Analyst

    Read the analytics only.

    Whoever wants to follow the numbers

Two voices on one channel.

On LinkedIn, people buy from people. A buyer, an HR lead or a founder looking for a partner checks your company page first and then the person behind it. Both have to hold up and tell the same story.

The company page is your shop window: logo, banner, a short text about what you do, jobs and posts about your work. We set it up or rework it, with the right roles for everyone who helps manage it. Starting from scratch? Read how to create a LinkedIn company page first.

The founder's profile usually carries the most reach. So we write for you too, in your own words: a steady rhythm of posts about what you see at clients, what your team makes and where your industry is heading. You approve every post before it goes live.

Page and profile do different jobs

Role
Company pageWho you are as a company: services, jobs, finished work.
Founder's profileWho you are as a person: what you see, what you think, what you learned.
Tone
Company pageCalm and complete, in your house style.
Founder's profilePersonal and short, in the first person.
What works
Company pageProjects with your own pictures, new colleagues, a short answer to a question clients ask.
Founder's profileA lesson from a project, a view on your trade, a look behind the scenes.
Ads
Company pageYes, ads always run through a page.
Founder's profileA founder's post can be promoted through the page.
Who holds the keys
Company pageYou stay super admin, we get a content admin role.
Founder's profileYou post yourself or approve. We never ask for your password.

The same rhythm every month.

One call and one approval a month. We handle the rest.

  1. Check the pageBanner, logo, text, industry, address and the button at the top. We set the roles right and remove old admins.
  2. Pick the topicsA half-hour call: what happened this month, which questions came in, what is coming. That is where the posts come from.
  3. Write and shootPosts for the page and for the founder, with photos or short videos of your team and your work. A carousel when the story needs more room.
  4. Approve and scheduleYou see the whole month at once. Once you approve, we schedule everything on the days your audience is online.
  5. Replies and a short reportWe follow up on comments on the page and send a plain-language note at the end of the month on what worked and what we change.

What fills your page.

A VBS colleague speaking with a microphone in hand during a recording

Ghostwriting in your own voice.

Posts for a founder only work when they sound the way that person talks. So our LinkedIn ghostwriting services start with a conversation and a few of your old posts or emails, and we write in your words, not an agency's.

Pictures help. In May 2026 we held our own team shoot with four reels. A day like that gives you enough photos and short videos for months of posts, on LinkedIn and on your website.

  • A fixed number of posts per week
  • You approve every post
  • No automated messages to your network

A page that stands, and posts that sound like you?

Tell us what you sell and to whom. We reply within 24 hours.

Optional, if you prefer a call.

What do you want to achieve, and what is already there?

We only use your details to reply to you.