Florist website design where customers choose the day, the slot and the card

Delivery is the hardest part of a florist's website. A bouquet can't go in a parcel locker, and a sympathy tribute that arrives after the service is worse than none at all. The website has to know what you can actually drive.

The round follows from those choices. Your driver sees the drops per slot on a phone, in street order, with the card message and what to do if nobody is in. A photo on delivery goes to the customer. If you'd rather keep slots in a separate tool, a booking system for your website can hold them, but we'd normally keep the slots inside the shop itself.

Nobody books wedding flowers with an add-to-basket button. The couple want to talk, show photos and match colours. What the website can do is take the enquiry properly: date, number of guests, venue, bridal bouquet, buttonholes, centrepieces and a few pictures they like.

From that enquiry AI drafts a first version of the quote, with your prices per piece and what needs ordering from the wholesaler. You adjust it, choose the flowers and ring the couple. How we use AI so you keep the final say is under AI for business.

A funeral tribute is ordered at a bad moment. The page should be calm, short and clear: which designs you make, in which price range, and how quickly. A ribbon with a message is standard. Plenty of people still want to phone, so the number sits at the top.

Behind the scenes, timing matters most. A tribute has no slot, it has a hard deadline: before the service at the funeral director's or the church. The website asks for it and puts the order at the top of the work list. If you deal with the same funeral directors often, their addresses are already saved.

Someone wanting flowers delivered types 'flower delivery' and their town. The map pack comes first, so a complete Google Business Profile with your holiday hours and real photos is the base, and a steady plan for more Google reviews is the next step.

Then the website: a page per occasion, each naming the towns and villages you deliver to, with the cut-off for same day. That's what turns a search into an order. For your own area we work on local SEO.

A florist with a shop takes orders over the counter and by phone as well. Florist software that only runs the website leaves half the orders outside it. The till should know the same bouquets and prices as the website, and an order placed online should be visible at the counter when the customer rings to change something.

Stock is the other half. A florist's stock is counted in days, not just units.

So the website sells bouquets in sizes and colours, not stems, and what's in the cold room decides what goes to the top of the page today. If till and stock need to work together, look at inventory management software or an integration between what you already run. How a till and a website share one stock, click and collect and loyalty is on our page for retail shops. And whatever the till, no card surcharge for consumers is allowed.

A florist has a handful of days that can make a month: Valentine's, Mothering Sunday, Christmas, and for many shops a busy run of summer weddings. On those days a website that lets anyone order anything jams the cold room and the van.

So each peak day gets its own range: a short choice of bouquets, a cap per delivery slot, and an order deadline after which nothing more is taken for that day. Whatever is full drops off the website. The orders already in give you a buying list for the wholesaler a few days ahead, so you order what's sold rather than what you hope to sell.

Online prices may differ from the counter, as long as each price is clear and includes VAT.

This is an example, not a measurement. Run your own figures in the margin calculator or the break-even calculator.

Websites start from 1,500 euro. A florist's website with slots, zones and wedding enquiries is more work; that gets a fixed price per project after a call. Get a first idea with the website cost calculator. We build it as a custom webshop or on Shopify through our Shopify agency, and the wider website design service covers the rest of the site.

We haven't built for a florist yet. We did build the site for No.4 Lange Ast, where guests book directly against availability pulled from the Airbnb and Booking calendars: the same logic as a delivery slot filling up. Selling cakes or bread as well? See bakery website design. Plants and garden goods? See garden centres.