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Users get a steering wheel
Until now the only way to change what Facebook showed you was indirect: hide posts, unfollow pages and hope the system understood. On 13 October 2026 Meta announced Your algorithm for Facebook, the latest Facebook algorithm change. It is a dedicated space where you add and manage the topics you want to see in Feed and Reels. You reach it through the three-dot menu on a post.
On top of that, Facebook may ask follow-up questions when you tap Interested or Not interested. You then say in your own words what you want more or less of, and recommendations adapt within the same session. Meta writes that large language models read that free text. The feature is rolling out; Meta names no countries and no end date, so it may take a while before everyone in Belgium sees it.
Three ways to steer your feed
A user wants to see different posts in Feed and Reels
- InterestedThey say why in their own words
- 1tap Interested
- 2Facebook asks a follow-up
- 3more of that, within the same session
- Not interestedThey say what they want less of
- 1tap Not interested
- 2explain why in a sentence
- 3less of that, within the same session
As Meta announced it on 13 October 2026. The rollout is ongoing; Meta names no countries.
What changes
Meta lists three changes in one post. All of them sit in the three-dot menu, which was updated on every post.
| What | What the user does | What Facebook does with it |
|---|---|---|
| Your algorithm | Adds and manages topics to see in Feed and Reels | Uses them as a starting point for recommendations |
| Follow-up after Interested or Not interested | Says in their own words what they want more or less of | Adjusts recommendations within the same session |
| Updated three-dot menu | Finds the controls on every post | Makes feedback easier to give |
What Meta does not say: how much these choices weigh against ordinary behaviour such as watching, liking and commenting, and whether business pages get to see the topics people pick. There are no figures either. Treat any claim that goes further with care.
Instagram went first
Instagram has had a similar feature since December 2025. On 12 May 2026 Meta wrote that Your Algorithm is available on Reels and Explore in English-speaking countries and will soon come to the main Feed. Facebook now follows with Feed and Reels at once. For how Instagram ranks today, read the Instagram algorithm in 2026.
| Since | December 2025 | Announced 13 October 2026 |
|---|---|---|
| Where | Reels and Explore, main Feed announced | Feed and Reels |
| Countries | English-speaking countries (May 2026) | Rolling out, no countries named |
| Free text as feedback | Not mentioned in the May post | Yes, after Interested or Not interested |
What it means for your business page
This part is our reading, not a statement by Meta. If people say in plain words what they want more of, and a language model matches those words to posts, the post whose topic is clear at a glance wins. A bakery posting about sourdough wins with people who chose sourdough as a topic. A post with only a mood photo and an emoji gives the system little to work with.
It also works the other way. Someone who taps Not interested and writes why may drop you from their feed in a way you never see. Vague posts aimed at everyone carry that risk the most. So measure per topic instead of per post: which themes keep your engagement up, and which do not.
Five things to do this month
- Pick three to five fixed topics for your page. Every post belongs to one of them.
- Name the topic in the first sentence of your text and in your image. A language model reads text; make that text concrete, and use the right format per channel.
- Use your customers' words. If they talk about a renovation, renovation is your word, not transformation journey.
- After four weeks, check which topics reached new people through recommendations, and drop what does not work.
- Keep paid and organic apart. Your Facebook and Instagram ads follow their own rules; also read about Meta's new ad attribution.
Two kinds of posts under the new system
- What the system reads
- Post with a clear topicA concrete topic in text and image
- Post aimed at everythingMood, an emoji, a general message
- Who sees it
- Post with a clear topicPeople who chose that topic or asked for more of it
- Post aimed at everythingNo one in particular
- Risk of Not interested
- Post with a clear topicSmall with people who chose the topic
- Post aimed at everythingHigher, since it fits few people exactly
- What you learn
- Post with a clear topicWhich topic works, measurable per theme
- Post aimed at everythingLittle, since you do not know why it ran
The new system rewards pages that know what they talk about. Pick your topics, name them and measure per topic.
Picking topics in your feed, and what you get to see
Can I use Your algorithm in Belgium yet?
Maybe not yet. Meta says the feature is rolling out, without countries or a date. Check the three-dot menu on a post.
Can my business page see which topics people chose?
Meta says nothing about that in the announcement. Assume you only see it in your reach per post.
Does this change anything for ads?
The announcement is about recommendations in Feed and Reels. Meta says nothing about ads in this post.
Is this the same as on Instagram?
It looks similar. Instagram has had Your Algorithm since December 2025 on Reels and Explore in English-speaking countries. Facebook adds free text as feedback.
Should I post more often?
Not necessarily. Posting more clearly about fixed topics helps more than more posts without a line.
What we do not know yet
Meta gives no countries, no timeline and no figures. We do not know whether chosen topics carry over to other parts of Facebook, such as Marketplace or groups, or whether they will show up in page insights. We will update this piece when Meta says more. The LinkedIn algorithm is shifting towards what people want to read this year too; the direction is the same. LinkedIn also gives creators more insight into what works, with the LinkedIn creator dashboard. A day later Meta brought the WhatsApp guest calls feature, which lets you call customers who have no WhatsApp.
How we tune your page to this
In social media management we start with the topics your customers want to follow you for, not with a number of posts per week. Then we write posts that name that topic in the first sentence and measure per theme. If you want to start yourself, read how to use social media for business, the best time to post and what social media management costs. Questions? Get in touch.