Add admin to LinkedIn page: roles, steps and transfers

To add an admin to a LinkedIn page, you need to be a super admin of that page. Open the super admin view, choose Settings and then Manage admins, click Add admin, search for the person by name and give them a role. After you save, they can start straight away. It takes a minute, as long as you know which role to give and why the button is sometimes missing.

That is where most small businesses get stuck. The page was set up years ago by an intern, a former marketing manager or the agency that built the old website. That person has left, and nobody else has the rights to change anything. Or the opposite: everyone in the team is a super admin, including the student who stayed for three months. This guide puts the roles side by side, walks through the steps and shows what to do when you have lost access yourself.

No page yet? Start with setting up a LinkedIn company page. Whoever creates the page becomes its super admin automatically.

The roles on a company page

LinkedIn splits the rights into two groups. Page admins work on the page itself. Paid media admins advertise on behalf of your company from Campaign Manager. A person can hold one page admin role at most, but several paid media roles at the same time.

The old curator role is gone, and the pipeline builder role no longer appears in the LinkedIn help article either. If an older tutorial mentions them, skip that part.

Adding an admin, step by step

These are the steps on a computer. The mobile app has the same menus, just buried a little deeper.

Why the button or the person does not show up

LinkedIn sets four conditions on who you can add. If one of them fails, the person does not appear in the search list, or you get an error after saving.

Still stuck? LinkedIn suggests verifying your own account, or the account of the person you are adding. A brand new profile with no connections and no photo gets stuck more often.

There is also a cap on the number of admins per page. A small business will not reach it, but it is one more reason to clear out old names.

Giving an agency or freelancer access

An agency or freelancer rarely needs more than content admin. With it they can post, schedule, reply and boost posts, but they cannot add other admins or close the page. If the agency also runs ads, add the Sponsored Content poster role. A second super admin outside your own company is rarely needed, and it is exactly what is hard to get back later.

Weighing up doing it yourself against outsourcing? Read freelancer or agency. We work the same way ourselves: when you hand your LinkedIn management to us, we ask for content admin and the super admin role stays with you.

A Facebook page works differently, with full control, partial access and task access. Read how to add an admin to a Facebook page for that.

Removing an admin or changing a role

Removing an admin happens on the same screen. Open Manage admins, find the name in the list and choose Remove, or choose Edit to give another role. Only a super admin can do this too. LinkedIn will not let you remove the last super admin: a page always keeps at least one.

When should you remove someone? On the day an employee leaves, just as you close their email account. Put it on the leaver checklist, next to the laptop and the badge. A former employee who is still a super admin can change your page, and nobody notices until a customer mentions it.

How to transfer a LinkedIn company page

LinkedIn has no separate transfer button. You do it in three steps: the current super admin adds the new person as super admin, the new person checks that everything works, and then the old super admin removes themselves. That way there is never a moment without someone holding every right. If nobody needs the page any more, removing it is the other route: see delete LinkedIn company page.

If the old super admin has left or cannot be reached, you can request admin access from the page itself. LinkedIn sends that request to the existing super admins. If nobody answers, the LinkedIn help form is what is left, where you show that you work there with an email address on your company domain. Expect a few days to a few weeks.

Showcase pages keep their own admins

Do you run a showcase page next to your main page, for a brand or a department? It does not inherit the admins. A super admin of the main page does not automatically get access to the showcase page, so add admins there separately. A showcase page that posts nothing for six months goes inactive, and then you have to contact LinkedIn to get it back.

Your own profile next to the page

A company page reaches fewer people than the profiles of the people behind it. Posts by a founder or an employee often get more responses than the same post from the page. So work with both: the page as the fixed place for jobs, news and your work, and your own profile for what you think and learn. What that involves is in personal branding and employer branding. A question about roles on your own page? Send us a message.

What the right roles let you do next

With the roles in order, the page is ready for work. Schedule posts for when your audience reads: the best time to post on LinkedIn differs per sector. Write posts that say something before the fold, and check in our LinkedIn post preview how your first lines look on a phone. Read how the LinkedIn algorithm in 2026 decides who sees your post. Want to know whether people read your posts? Work out your engagement rate.

Planning ads? First see what LinkedIn ads cost and who gets the paid media roles. And fit the page into a wider plan with our social media plan template.