On this page
To add an admin to a Facebook page, start from the page itself. Switch into your page, open Settings, choose Page access and, under People with Facebook access, click Add New. Search for the person, choose whether they get full control, and confirm with your password. The person receives an invitation and only has access once they accept it.
The word admin no longer appears in the Facebook menu. Since the new Pages experience, Facebook talks about access: Facebook access with full control or partial access, and task access. Older tutorials with roles like editor, moderator and advertiser no longer match most pages. Below you read what each type means, who should get what, and why your page must never be left without someone holding full control.
Three kinds of access side by side
Facebook has two kinds of access. With Facebook access you switch into the page and work on Facebook itself, as the page. With task access you work from another tool, such as Meta Business Suite or Ads Manager, without switching in.
Full control or task access
- Where you work
- Facebook access, full controlOn Facebook itself, as the page
- Task accessIn Business Suite or Ads Manager
- Post and comment
- Facebook access, full controlYes
- Task accessIf that task is switched on
- Answer messages
- Facebook access, full controlYes
- Task accessIf that task is switched on
- Advertise
- Facebook access, full controlYes
- Task accessIf that task is switched on
- Give or remove access
- Facebook access, full controlYes, including yours
- Task accessNo
- Delete the page
- Facebook access, full controlYes
- Task accessNo
- Request a name change
- Facebook access, full controlYes
- Task accessNo
Full control for two people from your own company, task access or partial access for everyone else.
Between the two sits partial access. That is Facebook access without full control: the person can switch into the page, post, comment, answer messages and advertise, but cannot give or remove access or delete the page. For a colleague who works on the page every day, it is often the best choice.
Giving access, step by step
On a computer it goes like this. The app has the same menu, under your page and its settings.
Give access in eight steps
- Switch into your pageClick your profile picture, choose See all profiles and pick the page. Only someone with full control can give access.
- Open Page accessClick the profile picture again, choose Settings and privacy, then Settings, and find Page access.
- Add NewUnder People with Facebook access, click Add New, then Next.
- Search for the personType their name or the email address on their Facebook account. They do not need to be your friend.
- Full control or notSwitch on full control only for someone you trust completely.
- Give accessClick Give access and confirm with your password.
- Wait for the invitationThe person gets a notification and accepts the invitation. Only then do they have access.
- Check itOpen Page access again and check that the name is listed with the right access.
Giving task access to an agency
For task access, choose the task access section on the same Page access screen, and click Add New there. You then choose per task what the person may do: content, messages and community activity, ads, or insights. Someone with task access only does not see the page in their list of profiles and works from Business Suite or Ads Manager.
If your company uses a business portfolio in Meta Business Suite, access runs through it. You give people access to the page from the portfolio settings, and you add an agency as a partner with its own portfolio. The agency then does not need to add personal accounts, and you withdraw access for the whole agency at once. More on advertising with a partner under Facebook and Instagram ads.
Why a page must never lose full control
A page must always keep at least one person with full control. If the last one drops away, because they leave or lose their account, Facebook deactivates the page and schedules it for deletion. So give two people from your own company full control. Not the intern, not the agency: the owner and a permanent colleague.
Full control is also the only level that lets someone remove you from your own page. Whoever holds it can give or remove access for others, including yours, and can delete the page. An agency or freelancer does not need it to do good work.
Removing or changing access
Removing access happens on the same screen. Open Page access, click the three dots next to the name and choose Remove or Edit. Do it on the day an employee leaves or a contract ends, just as you close an email account.
| Who | Which access | Why |
|---|---|---|
| Owner | Facebook access, full control | Owns the page |
| Permanent colleague | Facebook access, full control | Second key if the first drops away |
| Marketing staff | Facebook access, partial | Posting and replying each day |
| Agency or freelancer | Task access or partner in your portfolio | Only the tasks the work needs |
| Accountant or board | Task access for insights | See numbers without changing anything |
When you have lost access yourself
Did a former employee create the page and lose touch? First ask anyone with full control to add you. If nobody has it any more, you can request access to the page in Meta Business Suite; the current admins receive that request. If nobody replies, Facebook's help centre is what is left, with proof that the business is yours.
Which access for whom
| Who | Which access | Why |
|---|---|---|
| You as the owner | Facebook access with full control | You keep the keys to the page |
| A second trusted person | Facebook access with full control | Losing one account does not lock the page |
| A colleague who posts and replies | Facebook access without full control | Posts and replies as the page, no access to settings |
| An agency for your posts | Task access for content and messages | Works from Business Suite, not as you |
| An agency for ads | Task access for ads and insights | Only what the campaigns need |
That split follows one simple rule: as little access as the work needs, and always two people with full control whom you trust. Remove anyone who leaves your business or with whom you no longer work right away. Review the list once a year, so no old agency or former employee stays on your page.
If you work with an agency that also runs your ads, the ad account and the Meta Pixel are best kept in your own business portfolio, with access for the agency. When the work ends, your numbers and audiences stay yours. What ads cost is in Facebook ads cost, and how to choose between Meta and Google in Meta ads or Google Ads. Have a Google Business Profile too? Access works differently there: see add a manager to your Google Business Profile. Torn between staff, a freelancer or an agency? Read freelancer or agency. A question about your own page? Send us a message.
Next steps once access is right
With access in order, you can move on. Link the page to Instagram so messages arrive in one place: see how to link a Facebook page to Instagram. No page yet? Start with Facebook page setup for business. On LinkedIn too? How to add an admin to a LinkedIn page explains how roles work there. If the page name no longer fits, change Facebook page name shows what Meta allows.
Rather have someone else do the work? You can have us manage your Facebook page or hand over your whole social media management. What agencies charge is in social media management pricing.
Never share your password
An agency that asks for your login is not working the way Facebook intends. With access through the page or your portfolio you withdraw it without changing your password, and you can see who did what.
Access, invitations and old roles
Does the person need to be my Facebook friend?
No. You search by name or by the email address on their Facebook account. Friendship is not needed.
Why can my colleague not see the page?
They have not accepted the invitation yet, or they only have task access. With task access they work from Business Suite, not on Facebook itself.
What happened to the editor and moderator roles?
On pages in the new experience those roles are gone. Facebook access and task access replaced them.
How many people can have access?
Facebook does not set a small cap for an ordinary page. Keep the list short: remove anyone who no longer works there.
Can someone with task access run ads?
Yes, if you give them the ads task. They then work from Ads Manager.
