Web design agency pricing: what Belgian agencies publish

Of the 1,315 Belgian web agencies credited on small business websites in November 2026, 213 (16.2%) publish a price for a website. Across the 175 that list an entry price, the median is 999 euros before VAT and the mean 1,515 euros. Half of those entry prices fall between 725 and 1,875 euros.

Most price ranges you find online come from agencies describing their own market. We turned that around. First we counted which agencies actually build Belgian small business sites, then we opened each of those agencies' own websites and wrote down every price they show. As far as we know, nobody has run that count in Belgium before. If you want the full picture of a project budget, read our guide to what a website costs or try the website cost calculator.

Who builds Belgian small business websites

A maker credit with a link appears on 6,189 of the 21,973 sites we measured, or 28.2%. On 4,305 sites it points to a web agency, and on 3,800 to a Belgian one. The remaining credits lead to a platform, a hosting company, a print shop or an agency abroad (505 sites). Almost four in five agency credits, 3,433 of 4,305, sit in the footer.

Those 3,800 sites are spread over 1,315 Belgian agencies, a very fragmented market. 722 agencies (54.9%) show up on a single site in our count, so the typical agency built just one of them. The ten largest together account for 448 sites, 11.8% of the sites crediting a Belgian agency, and the single largest for 115 sites, 3.0%. On the Herfindahl index, a standard yardstick for concentration that runs to 10,000, the market scores 35.

The platform matters. On WordPress sites, 25.1% credit a web agency; on Wix sites only 3.4% of 1,442 do. Craft CMS stands out at 46.9% of 175 sites. To see what your own site runs on, use the CMS detector.

Most agencies keep their prices off the page

259 of the 1,315 agencies (19.7%) show an amount for any kind of web work: a build, maintenance, hosting or an hourly rate. 213 (16.2%) price the website itself, as a one-off or a subscription, and 184 (14.0%) give a one-off build price. The other 1,056 agencies, 80.3%, show no amount for web work anywhere on their home or pricing pages.

Most agencies ask you to request a quote, and a ten-page site with online booking is a different job from a single-page card. Still, it means any price comparison rests on a minority of the market. Our guide on how to compare website quotes shows how to line up offers that each cover something different.

Prices by type of site

For each agency we took the lowest price of every type, since that is the number a visitor sees first. Most agencies write 'from' next to it, so treat each row as the bottom of a range. Amounts are in euros before VAT.

The entry prices split almost evenly around a thousand euros. 88 agencies start below 1,000, 48 between 1,000 and 2,000, 24 between 2,000 and 3,500, and 15 at 3,500 or more. That last small group pulls the mean up to 1,515 euros, well above the median. The lowest entry price we found is 157 euros, the highest 8,000.

Where the page count is stated, a one-page site has a median price of 924 euros (28 agencies) and a site of three to seven pages 1,087 euros (42 agencies), so the two sit close together. 77 agencies list several packages side by side; their most expensive package has a median of 2,450 euros, about 2.1 times their cheapest.

An online store starts at a median of 2,875 euros across 49 agencies. That buys a small catalogue; payments, shipping and integrations come on top, as our guide to ecommerce website cost explains. 31 agencies publish an hourly rate, with a median of 70 euros and the middle half between 62 and 81 euros. For more on rates, read web developer hourly rates.

The monthly bill after launch

A site keeps costing money once it is live. 70 agencies publish a maintenance plan, with a median of 28 euros a month, or 336 euros a year. Hosting on its own costs a median of 8 euros a month at 42 agencies. 43 agencies sell the website as a subscription at a median of 49 euros a month, and 29 of them show only that monthly fee, with no one-off price.

Over three years, a 49 euro subscription adds up to 1,764 euros before VAT. Ask who owns the site if you cancel; the trade-off is set out in our guide to a pay monthly website. For hosting and domains bought separately, see website hosting cost and choosing a domain name, and for the yearly total, website cost per year.

What an entry package includes

55 of the 175 entry prices come with no contents at all, only an amount. The other 120 mention at least one thing, most often a page count, SEO, a CMS or a mobile version. Where pages are counted, the median is three.

Hosting is part of the entry price at 19 agencies and listed as extra at 22. A domain is included at 13 and extra at 8. Writing is rarely in the deal: 8 agencies include it and 4 charge for it separately. Splitting the 175 into 88 below and 87 at or above 1,000 euros, the dearer group more often includes copy (7 against 1) and lists a fee for extra languages (8 against 2), while the cheaper group more often mentions a contact form (17 against 6). Both groups are under 100 agencies, so read that as a direction rather than a proven gap.

'From' prices, VAT and a second language

110 of the 175 entry prices (62.9%) carry the word 'from'. Across all 333 build prices we read, the share is 57.4%, and 117 of the 184 agencies with a build price (63.6%) use it at least once. A 'from' price is a floor; what comes on top only shows in the quote.

VAT is handled even more loosely. Of the 259 agencies with any web price, 113 say the amount excludes VAT, 6 say it includes VAT and 140 (54.1%) say nothing. Belgium's standard rate is 21%. A VAT-registered business can usually reclaim it; an organisation without VAT registration pays it on top. Work out the gross amount with the Belgian VAT calculator.

Only 10 agencies price an extra language. Their prices run from 50 to 1,500 euros, with a median of 340. That is too few to call a market rate, though it shows a second language rarely comes free. In a country with Dutch and French customers that matters, and our piece on a website in French and Dutch covers what to plan for.

Differences by sector and province

How often a business credits an agency, and how often that agency shows a price, depends on the sector. The last column leaves out the most credited agency, which has a pricing page and colours the figures of some groups.

Garages and builders credit an agency most often (25.1% and 22.1%), beauty and personal care least (15.8%). In hospitality the agency seems to show a price more often, but without that one large agency the share falls from 28.4% to 21.5%, roughly level with the other sectors.

West Flanders leads: 26.6% of small business sites there credit a web agency, against 12.0% to 14.5% in the Walloon provinces. By region it is 22.0% in Flanders, 17.0% in Brussels and 13.8% in Wallonia. On prices, Limburg stands out at the low end, where the agency shows a website price on 10.3% of sites, against 31.5% in Flemish Brabant without the largest agency. Brussels reaches 50.3% largely because of that one agency; without it, the figure is 28.1%.

What does this mean for your business?

Published prices give you a starting point, not a quote. Here is how to put them to work:

1. Anchor on the median, not the cheapest. Among agencies that show prices, a starter site begins around 850 euros before VAT and an online store around 2,900. You can pay less, but then ask what is missing. Our guide to cheap website design covers what a low-cost site does and does not do.
2. Ask what 'from' covers. Nearly two in three entry prices are 'from' prices. Ask about the number of pages, the languages, who writes the copy and whether hosting and a domain are included. The website brief template puts that on paper before you ask for a quote.
3. Add the VAT. More than half of the agencies do not say whether VAT is included. Assume it is not and add 21% with the VAT calculator.
4. Budget three years, not just the build. Maintenance has a median of 28 euros a month and hosting 8 euros, so about 1,296 euros over three years before VAT, on top of the build.
5. Check what your current site does. The website speed test and the SEO checker show whether your site loads slowly or ranks poorly, which decides between improving it and rebuilding.
6. Compare line by line. Two quotes with the same total can buy very different things. Still weighing a do-it-yourself builder? Read build your website yourself or hire someone.

Want to know what your own site would cost? See how we handle website design and book a call.

How this count compares with October

In October 2026 we published the state of Belgian business websites: a sample of 586 Belgian small business sites plus 200 in Ghent, each opened in a browser. This count starts from the same frame of 31,123 domains, but reads every site instead of a sample, and without a browser. A few base figures differ as a result.

'Working' does not mean quite the same thing in both. In October a site counted as working when the browser showed a real page; now it counts when the server returns a readable one. A site that builds itself in JavaScript counted in October and falls outside the base now. That also moves the platform shares: WordPress runs 35.2% of the sites measured now, against 39.6% of working sites in October. How fast those same sites load is in our study of website speed in Belgium.